Orient Electric is involved in the manufacturing and selling of home and kitchen appliances, including fans, air coolers, water heaters, and lighting solutions. It offers a variety of products under different categories.

Orient Electric

Orient Electric Limited

Orient Electric Limited manufactures, purchases, and sells electrical consumer durables, and lighting and switchgear products in India. The company operates in two segments, Electrical Consumer Durables, and Lighting and Switchgear. It offers ceiling, portable, airflow, wall, lifestyle, stand, table, exhaust, and multi-utility fans, as well as related components and accessories; and home appliances, such as air coolers, room and water heaters, oil filled radiators, heat convectors, dry irons, mixer grinders, juicer mixer grinders, wet grinders, electric kettles and rice cookers, induction cooktops, electric choppers and toasters, and electric hand mixers; and health appliances. The company also provides lighting products comprising LED bulbs and luminaires, LED lamps and tubes, professional lighting products, CFLs, fluorescent tube lights, incandescent lamps, and conventional fittings; and switchgears, including miniature and residual current circuit breakers, distribution boards, isolators, and modular switches and plates, as well as wiring accessories. Orient Electric Limited also exports its products to approximately 26 countries. The company sells its products through a sales/distribution network, as well as online. It also franchises smart shops. Orient Electric Limited was incorporated in 2016 and is headquartered in New Delhi, India.

Executive Offices

CK Birla Group

Orient Electric | 152,946 followers on LinkedIn. Orient Electric Limited (OEL) is part of the diversified USD 3 billion Indian conglomerate CK Birla Group. A distinguished name in the consumer electrical space for almost seven decades, Orient Electric has established itself as a trusted brand for consumer electrical products in India. It offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear.

Chief HR Officer

Aditya Kohli

Head -HR

Rajesh Raghuvanshi

National Commercial Head

Gouri Sankar Acharya

Head Of Administration at Orient Electric

Major Pawan Parmar

There's something truly magical about Diwali – a time when homes come alive with light, warmth, and joyous celebrations. From the sparkle of festive décor to the joy of hosting gatherings, every corner is touched with a special glow. May this festive season bring joy, peace, and prosperity into your home. Wishing you and your family a very happy Diwali from Orient Electric! #OrientHomes #Diwali #OrientElectric

A little sparkle and a lot of smiles! Diwali celebrations at Orient Electric had a unique rhythm – created by laughter, traditions, and the spirit of togetherness. Our team at Orient Electric welcomed the festive season with a true sense of togetherness and reminded us that Diwali isn’t just celebrated at home – it lives in the bonds we create at work, too. Festive greetings from the Orient Electric family to yours! #TeamOrient #LifeAtOrient #OrientElectric Avani Birla Ravindra Singh Negi Aditya Kohli Saibal Sengupta Anika Agarwal Gaurav Dhawan Neil Dsouza Mohit Jain Bhagirath Galgat

As part of our SheRise initiative at Orient Electric, we hosted an inspiring 'Inner Compass' session that resonated with women navigating the complexities of modern life. Anika Agarwal our Chief Marketing & Customer Experience Officer, led an insightful fireside chat on the 3 M’s—Marriage, Maternity, and Motherhood—shedding light on how to balance personal milestones with career aspirations. From guided meditation to a lively self-care discussion, offering practical tips to prioritize well-being in today’s fast-paced world, this session was all about empowering women to lead with confidence, clarity, and care. #SheRise #WomenEmpowerment #OrientElectric #WorkLifeBalance

Celebrating the triumph of good over evil, knowledge over ignorance, and light over darkness. This Dussehra, let’s renew our commitment to innovation, excellence, and collaboration, illuminating every corner of our lives and work. At Orient Electric, we strive to bring brightness not just to homes but to the future as well. #Dussehra2024 #OrientElectric

A remarkable leader, a true gentleman, and an inspiration to millions - Farewell, Sir Ratan Tata.

Lighting does so much more than just brightening up spaces—it’s an essential element that shapes the ambience and energy of modern homes, creating environments that make everyday moments special. Our latest digital film highlights how our wide range of lighting solutions create the backdrop for life’s most cherished moments. Whether it’s a festive gathering, an intimate dinner, or a quiet evening at home, every occasion is made more special with the perfect lighting, turning your home into a place where beautiful memories are made. Explore our thoughtfully curated range of lighting solutions at www.orientelectric.com and find the perfect lights to suit your needs. Ravindra Singh Negi Avani Birla Anika Agarwal Gaurav Dhawan Aditya Kohli Bhagirath Galgat Saibal Sengupta Neil Dsouza Mohit Jain Kapil Kohli Sakti Parida Deep Dhar Pathak CK Birla Group #OrientElectric #CKBirlaGroup #ThoughtfullyCuratedLights #HomeTransformation #SmartLiving #LightingSolutions #InteriorDesign #CherishedMoments

At the CII Consumer Electronics & Durables Summit 2024, our MD & CEO, Ravindra Singh Negi, shared key consumer trends shaping the future of the consumer electronics and durables industry. - Premiumisation: Consumers are increasingly looking for upgrades in both small and large appliances, driven by rising disposable incomes and a focus on design, sustainability, and modern living. - ⁠Borderless Shopping: Post-COVID, a significant trend has emerged—borderless shopping. The lines between online and offline shopping are increasingly blurred, with consumers starting their discovery-to-purchase journey online, even if they don’t complete it there. - ⁠Convenience-Driven Purchases: In the small appliances space, consumers are increasingly looking for products that simplify and add convenience to their daily lives. At Orient Electric, we are committed to thoughtful innovation that enriches our customers' everyday lives. We are dedicated to creating products that meet the highest standards of quality and efficiency and enhance the user experience, making everyday living more comfortable and convenient. #CII #CIISummit #OrientElectric #Leadership #Premiumisation #BorderlessShopping #ConsumerConvenience

On this #GandhiJayanti , we at Orient Electric honour the timeless values of Mahatma Gandhi - truth, non-violence, and simplicity. His principles inspire us to build a future rooted in integrity, sustainability, and care for our communities. Let’s continue to lead with purpose and responsibility, making a difference with every step we take. #OrientElectric #LeadershipWithPurpose #GandhiJayanti2024

We are thrilled to announce that Gaurav Dhawan , Business Head - ECD, Orient Electric, has been appointed as the Vice Chairman of the Indian Fan Manufacturers Association (IFMA). With a legacy of 75 years and counting, IFMA has led the way in transforming the fan industry in India, driving innovation, and setting new benchmarks for the future. At Orient Electric, we are deeply committed to bringing thoughtful innovation that meets evolving consumer needs. From energy-efficient BLDC fans to those with new-age designs and features, we have redefined what's next in the fan industry and are looking forward to working with IFMA towards the sustainable growth of the Indian fan industry through collaboration, advocacy, and industry-wide initiatives. Congratulations, Gaurav! We are sure that your leadership will further drive positive change and innovation in the fan industry. #Leadership #OrientElectric #IFMA

Women often juggle countless roles, ensuring everyone around them is cared for, while their own health takes a back seat. In association with CK Birla Hospital , we recently organised a ‘Is This Normal?’ session (A part of SheRise initiative) for our women employees, an open and safe space dedicated to discussing women’s health concerns openly and confidentially. Together, we’re building a workplace where women feel heard, supported, and inspired to prioritize their well-being. #SheRise #WomenEmpowerment #WomensHealth #EmployeeWellbeing #OrientElectric

COM:ORIENTELECTRIC

Orient Electric

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