Oritain applies forensic and data science to verify the origin of products and raw materials. Originating in New Zealand, Oritain partners with brands to support ESG commitments, reduce fraud risk, and protect reputations.

Oritain

Sustainability isn’t just about tackling climate change, it represents a growing conscience around our actions and the impact they have on people, animals and planet. The personal, professional and governmental move to sustainable practice is driven by a desire to change our impact on the world, but we can’t do this without knowing the certainty of our actions. 

 

Transparency is one way of holding ourselves accountable, but for it to be effective it must be underpinned by proven traceability. 

 

Our scientific traceability does just that. Working with Mother Nature, we help brands across fashion, food and pharmaceutical industries verify the origin and authenticity of their products and raw materials. With this verified truth, brands are empowered to make changes across their supply chain to operate more sustainably, and pass those assurances onto their consumers. 

The world wants greater sustainability efforts - we know this much is true🌿.

Governments are implementing regulations around the globe to encourage sustainability efforts and protect consumers from misleading claims. Investors are growing more and more concerned with ESG factors. Consumers are demanding “greener” products.

Despite these driving forces, there is a disconnect between consumers and companies when it comes to sustainable purchases. So what’s going wrong? Are companies not being clear enough? Do consumers not trust the green claims being made? Is it just too expensive in the current economy?

Let us know what you think. 🤔

🌲Every year around ten million hectares of forest, an area the size of Portugal, are deforested globally. Only half of this deforestation is offset by regrowing forests.

The EU Deforestation Regulation (EUDR) seeks to address this by prohibiting products that are not deforestation-free from being imported into or exported out of the EU. With substantial enforcement measures and penalties for noncompliance, the EUDR puts businesses in affected sectors on notice.

Find out more about the EUDR and how to comply below👇

#Oritain #EUDR #deforestation #originverification

https://lnkd.in/g6iPPSuU

🔬Using Scientific Traceability to Clarify Opaque Cotton Supply Chains

Cotton, a staple in the apparel industry, faces many challenges caused by complex supply chains, such as forced labor risk, blending and substitution, and environmental concerns. Traditional paper-based tracking methods fall short in today's complex, globalized supply chains. Enter scientific traceability.

🔍 Discover how Oritain's unique scientific methodology tests the raw material itself to verify its origin, ensuring authenticity from farm to shop floor. Trusted by brands like SUPIMA, Country Road Group, Lacoste, and Patagonia, our scientific methodology is robust enough to be admissible as evidence in court.

Learn more about cotton traceability here 👉 https://lnkd.in/gJCkr3Ps

#Sustainability #SupplyChain #Transparency #Oritain

Though Oritain’s testing and DNA testing are both scientific traceability methods, they differ significantly when it comes to the outcomes of each test 🤔.

DNA will tell you what a product is. Oritain can tell you where a product comes from.

Unlike DNA testing, which can only tell you what a product is, Oritain can test certain products and raw materials at any stage of manufacturing to verify it is consistent with its claimed origin. This enables brands and retailers to meet their ESG commitments, reduce the risk of fraud and unethical practices, and protect their reputations🛡.

Learn more about the difference between DNA and forensic isotope testing here: https://lnkd.in/gDSGqAaH

#oritain #forensicscience #originverification #traceability

🔬DNA vs isotopic testing: What’s the difference?

With various traceability technologies emerging in recent years, understanding the right method for your supply chain can be a challenge. Learn the pros and cons of the two leading methods, DNA testing and forensic isotopic testing, here https://lnkd.in/gDSGqAaH

#Oritain #isotopictesting #dnatesting #originverification #traceability

Proving product origin and integrity is more important than ever for coffee brands ☕.

Oritain has harnessed the power of forensic science to provide an origin verification system like no other. Unlike traditional traceability methods, our forensic science tests the product itself to pinpoint the location of origin – and to verify whether coffee is sourced authentically and responsibly.

📰Learn the value of scientific testing for coffee brands in our concise, easy-to-understand guide: https://lnkd.in/g6KtbwVe

#oritain #coffee #traceability #originverification

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