Pas Normal Studios is a retailer that offers a range of cycling apparel and accessories. Their products include thermal jerseys, base layers, rain jackets, and bibs. The company positions itself within the cycling community.

Pas Normal Studios

Pas Normal Studios | 20,907 followers on LinkedIn. Uncompromised cycling apparel with a contemporary look and feel.
Designed in Copenhagen, DK.

www.pasnormalstudios.com | Pas Normal Studios is a Copenhagen based brand of contemporary, technical cycling clothing.

The concept of Pas Normal Studios is to create technically perfect apparel, combined with visionary aesthetics.

Through innovative designs, brand collaborations and sourcing of new production methods, Pas Normal Studios strives to bring out collections that define modern cycling in a different context.

Peter Lange

Commercial, Sports Marketing, Partnerships and Brand Building

Lars Moss

Owner I Founder I Talent Acquisition I Outplacement I Career Counseling I HR Partner I Head of People & Organisation I External Lecturer I Scale up…

Martin Brandt Friis

Head of Wholesale - EMEA @ Pas Normal Studios

Andreas Kongsted Jensen

Our Office Ride. Can’t capture the feeling in a strategy deck or a monthly report. #pasnormalstudios 🤳 Jannik Frank Christ

PAS Autumn/Winter 2024. Capturing the essence of a collection that is created for the racers, the dedicated, the training-through-the-winter-months riders. Embracing the rituals and quirks of cycling. Shot on film by Ditlev Rosing , creative direction by Simon Christensen .

We instantly fell in love with the concept when we first saw the DRX Defy GRVL shoe at the Salomon HQ in Annecy. It reminds us of how our perspective on the nature around us was transformed when we started exploring the gravel paths and forests north of Copenhagen on our bikes. Explore our latest collaboration with Salomon , the DRX Defy GRVL shoe and the Active Skin 12 hydration vest here. It is launched alongside our Balance collection - for all your off-bike training. https://lnkd.in/dKAx5BQX

Our Autumn — Winter 2024 Editorial explores the elements of a cycling wardrobe. From layering pieces for the transitional season to deep winter gear. Shot in Copenhagen by Simon Birk Creative direction by Simon Christensen Featuring friends and staff: Leon Cerrone , Melanie Larsen, Elias Gozal , Josh Swindley and Sarah Dahl. Find it here: https://lnkd.in/dtmJP3nJ

"I want to see where I stand, and I believe gravel racing has become much more competitive. Gravel riders can compete with World Tour riders, as we’ve proven in some races this year, especially towards the end of the season when many roadies join gravel events. It makes it more fun and challenging." Good luck to Karolina Migoń and all our PAS Racing athletes - as well as friends and family from our international community - competing at the UCI Gravel Worlds this weekend in Belgium. Salomon VELUX Sweet Protection Oakley CeramicSpeed Sport A/S Pirelli fizik NEVERSECOND™

Highsnobiety with the exclusive preview! Learn more about our take on the new Salomon DRX DEFY GRVL running shoe and get a glimpse of our upcoming Balance collection right here: https://lnkd.in/d66ZMMDH

What does it take to keep riding when the season turns? When you transition from late summer into autumn and face the inevitable darkness of deep winter. We recently travelled north to a landscape still partially green but scarred by rocks and dressed in patches of snow, new and old. To capture what riding in winter means for us. How we lean into darker times with ambition and determination. Today marks the first part of our seasonal narrative - the launch of the Essential and Mechanism collections for Autumn/Winter 2024.

PAS Racing was born from an ambition to - one day - contest for the win at the biggest races on the global gravel calendar. The season so far has exceeded our wildest dreams and expectations more than a couple of times. To celebrate, we recently invited partners and friends to an evening with a few of the marquee riders from the team in our Flagship Store in Copenhagen. Thanks for coming! VELUX , Salomon , CeramicSpeed Sport A/S , Sweet Protection , Oakley , fizik , Thule Group , Volvo Cars , NEVERSECOND™ , Pirelli . Photos: Radim Theiner

The fifth collaboration between Pas Normal Studios and Porter-Yoshida & Co. builds on the recognisable aesthetic and dedication to functionality that characterises both brands. Available worldwide - including in the Pas Normal Studios pop-up at the PORTER Omotesando Store in Tokyo from 28 August 2024. Pas Normal StudiosとPORTER-YOSHIDA & Co.のコラボレーション第5弾は、それぞれのブランドの特徴である美しいデザインと機能性へのこだわりを追求しています。 2024年8月28日よりPORTER表参道店にて開催されるPas Normal Studiosのポップアップイベントをはじめとした両ブランド店舗などでグローバル発売。

Steamboat Springs - a special place to race your bike, being situated +2000 meters above sea level. This year PAS Racing made its debut in the challenging SBT GRVL race. A chance to test the legs against many of the best riders in the world and a welcome opportunity to meet friends old and new. We let Gavin Murray loose with a camera around Steamboat Springs to capture the riding, the scenery and the community. Full gallery online now. #pasracing #internationalcyclingclub

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Pas Normal Studios