Pathmatics provides digital marketing intelligence to help brands identify digital opportunities and drive business growth. Self-described as having the broadest coverage in the industry, it monitors platforms including Facebook, Instagram, YouTube, Snapchat, TikTok, and more.

Pathmatics

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Co-Founder/CEO

Gabe Gottlieb

Co-Founder & CTO

Tom Lorimor

VP Engineering

Gordon Huang

VP, Business Development

Rajan Arora

Senior Enterprise Sales Director

Adam Compagnone

Team Director, BDR

Bonnie Baker

Senior Competitive Intelligence Director

Chris Jackson

Engineering

Jessica Alatorre

Sales and Support

Jonathan Boxill

Sales Director

Jordan Romines

William Lederer

Seth Demsey

Advisor, Co-Founder

William Merchan

Chief Revenue Officer

Vice President, Business Development

Nirav Chatterji

Senior Director of Sales and Strategic Partnerships

California Acquired Companies With Fewer Than 1000 Employees

Analytics Companies With Less Than $10M in Revenue (Top 10K)

Family Investment Office Funded Companies (Top 10K)

Analytics Companies With Less Than $50M in Revenue (Top 10K)

Pathmatics is a marketing platform that gives visibility to the digital ad performance of brands, their competitors, and entire industries. It turns the world’s marketing data into actionable insights as consumption rapidly shifts to digital, media decisions have become too complex and opaque. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom, and Possible. 

Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.

Mintel

SPH Media Fund

Corporate Round - Pathmatics

BDMI

Series A - Pathmatics

Venture Round - Pathmatics

Upfront Ventures

Seed Round - Pathmatics

Computer and Software Services and Scientific Services

Santa Monica

California

United States

North America

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news impact assignment basic	general
public peers	general	Sep 30, 2024 12:19 AM	02dd1385
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signals	general	Sep 30, 2024 12:19 AM	5dd6f3a6
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Pathmatics