Phiture is a mobile growth consultancy and agency that equips product and marketing teams with skills and knowledge to grow apps, or manages app growth for clients.

Phiture

ASO Conference

Phiture Academy

Hi, we're Phiture.
We help apps & games grow.

Phiture is a multi award-winning mobile growth consultancy working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 5 key services: App Store Optimization, Performance Marketing, Retention/CRM, Growth Consulting and Subscription Revenue Optimization.

We equip product and marketing teams with the skills and knowledge they need to grow apps – or we simply manage it for them.

If you tuned into Google's "Play on Air" webinar, you may have spotted a slide featuring localized Promotional Content campaigns. We're proud to see our work showcased here — two of the examples were created by Phiture for our clients. It's truly rewarding to see our outstanding localization work acknowledged and highlighted by Google for developers globally!

Thanks for having us at MGS 2024 — and for the warm welcome to Seoul, Airbridge and AB180 - 에이비일팔공!

Meet the next batch of awesome speakers joining us at the ASO Conference. We're really proud to have another incredible line-up this year, including: Ceren Acar, Marcus Burke, Jorieke van den Broek, Thomas Petit, Claudia Trujillo, Anton Tatarynovich, Zornitsa Stoycheva, Artsem Melnik, Joy Staples, Wolfgang Peters, Karan Tibdewal — and all the amazing speakers already announced with batch 1.

👉 Head to the event website to see the line-up so far and get your tickets — space is limited.

Today, we are incredibly excited to announce the first wave of speakers for this year's ASO Conference with you. Join us to hear from industry leaders sharing growth lessons that you can apply to your app or game.

Meet the first part of the line-up:

Becke Broadbent — Senior Product Manager, Adobe

Veera Ala-Kaila — Director Performance Marketing, Growth, Wolt

Michael Grierson — Global Lead App Store Optimization, Canva

Vahe Baghdasaryan — Senior Growth Marketing Manager, CoinStats

Simon Thillay — Head of ASO, AppTweak

Jenny Kay Pollock — Lead Monetization Manager, Together Labs

Andy Carvell — Co-Founder & CEO, Phiture

Moritz Daan — Co-Founder & Partner, Phiture

If you haven't gotten your ticket yet, head to the event website and secure your spot. See you in September!

🙌 ASO Monthly 96 is out! Your round-up of everything that happened in ASO last month, including... 👇

1️⃣ Google I/O 2024 Recap

2️⃣ Keyword-targeted Custom Store Listings

3️⃣ New App Store Privacy Requirements in Effect

4️⃣ Apple’s Design Awards

5️⃣ New government labels on Google Play

6️⃣ Simultaneous app downloads on Google Play

➕ Tool updates from App Radar and AppFollow 

➕ Interesting reads from AppSamurai,  AppTweak, App Radar, and AppsFlyer:
13 Mobile App Analytics Tools, Google I/O 2024 Highlights: AI & Google Play Updates, Similar Apps in Google Play: Are they Important for ASO, How to use AI to boost your ASO


🤓 Read the full blog here: https://lnkd.in/eC2iCvYU

💌 Subscribe to our ASO Monthly newsletter to receive the latest ASO news in your inbox once a month: https://lnkd.in/e-jUqZ-S

#ASO #AppStoreOptimization #MobileMarketing

I first discovered Andy Carvell many years ago while building a mobile app, thanks to his mobile growth stack framework. 📈 

His insights were instrumental in shaping our approach to growth and retention.

⏩ Fast forward to How To Web (again), where I had the pleasure of meeting Andy in person. Our discussions only deepened my appreciation for his expertise and innovative thinking in mobile retention strategies and retention in general.

Today, I'm excited to have Andy, CEO and Co-Founder of Phiture, join us on CHURN FM. 

In this episode, Andy shares the framework Phiture uses to boost mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO®.

🤖 We delve into the future of mobile app growth, discussing the potential of voice interfaces, AI, and wearable technology.

One of the standout moments for me was our conversation on the power of personalization and how Phiture's systematic approach can help optimize user engagement and significantly improve retention rates, specifically focusing on how you can leverage environmental triggers to boost engagement.

💎 This episode is packed with valuable insights, and I’m sure you’ll find some great takeaways. Andy's expertise in data tracking and targeted user engagement offers a fresh perspective on driving retention in the mobile app space.

The links to the recording are in the comments of the shared post, and I’d love to hear any feedback on how the show could be improved. If you find any useful nuggets for yourself, please share them!

I'm excited to see how this episode performs and hear your thoughts on the retention strategies Andy discusses 🍿

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