PhotoRoom is an AI-enabled image capturing app that allows users to create studio-quality product pictures in seconds. The app offers features such as removing backgrounds, changing backgrounds, and showcasing products with just one click on iPhone and iPad. It aims to simplify the process of editing images for entrepreneurs and small businesses.

PhotoRoom

PhotoRoom is the world's #1 AI Photo Editor. Our mission: help break down the creative barriers to doing business.

PhotoRoom uses the power of AI to help sellers of all sizes create studio-quality, high-performing images that are unique to their brand, quickly and affordably. 

Since launching in 2019, PhotoRoom has been downloaded over 100 million times worldwide with a 4.7-star rating from 1+ million reviews. PhotoRoom was also named Editor's Choice by both Google and Apple for 2023.

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👉 As the Artificial Intelligence Act #AIA negotiations continue, let's not forget that #AI is not just a topic of discussion but a transformative force propelling European tech companies to the forefront of global innovation.

Last night, the intensity of AI reached new heights during the prolonged 22-hour trilogue negotiations, a pivotal moment that could have marked the conclusion of a chapter. However, as the Parliament called for a brief respite, the negotiations will resume tomorrow morning.

While policymakers navigate the complexities of AI governance, on the ground, a multitude of companies, ranging from startups and scale-ups to established industry leaders, are leveraging the power of AI to provide the best services, products and experiences to their users. 

Paris emerged as a thriving hub for AI, with approximately 12,000 startups, close to 200 incubators, a multitude of venture capital investors, specialised AI research centres, and an extraordinary pool of talent. 

Criteo, Mirakl, Cdiscount, Dailymotion, Mistral AI, Dust, Nabla, Hugging Face, PhotoRoom, Stripe, Nathalie Laneret, Hugo WEBER, Cécile BARATEAU, Francesco Versace, Philippine Lefèvre, Sebastien Le Roux, Robert Torvelainen, Carolin Wehrhahn.  

#AIAct #AIInnovation #ProudofEU #EULeadership #EUtechcompanies #ArtificialIntelligence #InnovationHub #AIRenaissance

You may have heard, “Making an image with generative AI uses as much energy as charging your phone.” Well, that's not true if you use PhotoRoom. 😉

Based on the recent study by researchers at Hugging Face and Carnegie Mellon University, generating 1,000 images with a powerful AI model, such as Stable Diffusion XL, is responsible for roughly as much carbon dioxide as driving the equivalent of 4.1 miles in an average gasoline-powered car. 🚗

We did the math: PhotoRoom's Generative AI model produces 50 times less CO2 compared to Stable Diffusion XL, and among the eight text-to-image models benchmarked in the study, ours produces 3 times less CO2 than the one with the lowest emissions. 🌍

PhotoRoom's DNA, from day one, has been shaped by our user-centric, mobile-first approach. Our commitment to develop innovative architectures and efficient optimizations enables us to craft frugal AI models that still deliver high-quality images. By making inference faster, we enhance user experience, reduce GPU costs, and reduce our environmental impact. ❤️

More info in our next blogpost! 🤟

Link to the study in comment. Graphs extracted from the study illustrating the carbon footprint for 1000 queries, PhotoRoom ranks better than other text-to-image models.
#PhotoRoom #GenerativeAI #GenAI #AI #TechForGood #LowCarbon #UsefulAI #EfficientAI #ResponsibleAI

We often get asked if AI will replace designers 😬 

Our answer? 

Hell no! 🙅‍♀️ 

At PhotoRoom, we believe AI creative tools should make the work of designers easier, faster and more delightful. 

PhotoRoom's Head of Design, Mathieu Badimon recently chatted to It's Nice That about how we're trying to make life easier for creatives–starting with our own design team. Read the article to learn:

1. How our design conversations have changed as a result of AI
2. How PhotoRoom's own tools have revolutionized our design team's workflow
3. How the next generation of designers will approach design work differently

Link in the comments

Thanks to Chris O'Brien for an amazing write-up in Sifted on how PhotoRoom became Frances' hot young gen AI thing. 

3 of the "magic ingredients" to PhotoRoom's stratospheric growth: 
1. Relentlessly focus on customer feedback: If you're not getting banned from your local McDonalds, you're not doing it right. 
2. Build for mobile rather than desktop: Mobile software is 10 times bigger than anything you’ll do on desktop.
3. Focus on speed: Speed matters to users on mobile, who expect results in milliseconds.

Link to article in the comments


AI photo editing technology is changing not just our photos, but the future of photography itself. With just a few clicks in AI-powered tools, people can now achieve realistic, high-quality results faster than ever. But how exactly does it work, and how is it reshaping photography as a medium? 🤔

Our latest article is a deep dive into the current AI photo-editing landscape, advancements in AI-enabled photo editing, creative applications of AI in photography, ethical considerations, emerging trends, and future predictions, and it features insights from our co-founders, Matthieu Rouif and Eliot Andres, and our head of machine learning, Benjamin Lefaudeux.

Check it out and tell us — as we're heading into 2024, what do you think lies ahead for AI in photo editing? 🔮 Link in the comments ⬇️

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