Point King Capital is an investment firm that focuses on growth equity and early-stage consumer investments.

Point King Capital

Point King Capital provides long term growth equity and early-stage capital to phenomenal founders and entrepreneurs of outstanding global consumer companies. 

PKC is supported by a discrete group of investors consisting of best-in-class global entrepreneurs, and sophisticated family offices.

We have extensive operating experience in the consumer sector, as well as access to a unique global network of operating experts and business leaders. We invest on a ‘deal by deal basis’, allowing greater flexibility to structure a transaction that best aligns with the objectives of founders. We are not constrained by rigid investment timelines and don’t have external pressures to monetize our investment.

We pursue investments in profitable consumer companies with a global focus. We only invest in opportunities where there is a genuine desire from management teams to have an active and supportive partner, and where there is an opportunity to utilise our expertise and resources to build powerful, profitable and durable brands.

Point King Capital is proud to be a B Corp certified company.

We are proud to announce our recent growth investment in Murphy's Naturals, a Raleigh-based insect repellent brand that offers efficacious, natural alternatives to mainstream, chemical-based repellents that has been successfully disrupting the US repellent industry.

PKC led the US$8m Series B funding round, which was well supported by existing shareholders, including John Replogle (previously CEO and President of Burt’s Bees and Seventh Generation) and Emil Capital Partners. 

The additional capital will enable Murphy’s Naturals to scale and expand its retail distribution nationwide, as well as support R&D of new products across the broader outdoor lifestyle space.

We look forward to working closely together with founder Philip Freeman and the rest of the team.

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