PopSugar Inc. is an American media and technology company that operates the lifestyle content brand PopSugar and a monthly subscription service called PopSugar Must Have. It was founded in 2006 by Brian and Lisa Sugar as a pop culture blog and has since expanded its offerings to cover topics such as beauty, entertainment, fashion, fitness, food, and parenting.

POPSUGAR

PopSugar Inc.

Vox Media

POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].


COM:POPSUGAR

PopSugar Inc.

locale

market

industry

website

crunchbase

linkedin

founding date

peer of

Metrics