Primetime Partners is an early-stage venture capital fund that focuses on incubating and investing in companies aimed at transforming the quality of living for older adults. They work with relentless founders and organizations to create meaningful new products, services, and experiences for older adults, deploying marketing expertise, strategic distribution partners, portfolio synergies, and an engaged network of advisors to help partners grow smarter and faster. They specialize in engaging older adults and winning channel partners across healthcare, financial services, consumer, and media sectors, with a focus on the longevity economy.

Primetime Partners

We are an early-stage venture capital fund that invests in, and builds from the ground up, companies that can transform the quality of living for older adults.
 
We support the founders and organizations that create meaningful new products, services and experiences in the under-served, trillion dollar global sector of Aging. We accelerate business growth through our direct-to-consumer marketing expertise, our strategic distribution partners, synergies across portfolio companies and an engaged network of advisors, core to our mission, we unlock the talent and expertise of experienced older adults as founders and business builders.

Martin Medicus

We recently welcomed the Columbia Business School Venture Capital Club to the Primetime Partners office for a discussion with our Chairperson, and CBS alum, @Alan Patricof. Alan and the students had an engaging conversation about Primetime’s thematic focus on older adults, current trends in the market, and what to look for in a portfolio company. Thanks for joining us, CBS!

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Primetime Partners