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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—  and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Tarun Poddar

PR Newswire

Our team reviewed more than 3K press releases tied to policy and public interest categories that were distributed via PR Newswire in July and August.

In this recap, we highlight the trends and some of the most-read releases of the period that you might have missed, including:

🍎 The fight against food insecurity
📰 News during "strike summer"
🌩️ Natural disaster updates across the U.S.

Read the full roundup and stay ahead of the curve on policy and public interest news. #topstories #newstrends #PRNewswire https://brnw.ch/21wCkuW

Each press release represents months or years of effort, and the PR Newswire team is honored to help you connect with the people who matter most. 

Discover how we empower our clients to amplify their news to a global audience. 📰📣🌎

#MomentsThatMatter #PressReleaseDistribution #EngageYourAudience #PRNewswire

Heading into the long weekend, take a minute to catch up on the week's #topstories, including:

🌐 Google's partnership with El Salvador
💛 Red Cross's aid across the US
🏈 PepsiCo's "Unretirement" campaign

Read these stories and more in the full recap: https://brnw.ch/21wCciV 

#weeklyrecap #weeklyroundup

📢 Want to maximize your press release's impact? In addition to using wire services like PR Newswire for more visibility, try these creative tactics to reach a wider audience and boost your earned media opportunities. 🌟

✅ Add it to your newsroom
✅ Write a blog post
✅ Put it in a video

Read the full post for more ways to help your press release go further.

#PressRelease #PressReleaseDistribution #EarnedMedia https://lnkd.in/gVx6B3Yp

✨ As summer comes to a close, readers’ interest in August pinged from fun food and consumer news to more serious health and workplace research. Here's a look at some of the top #pressreleases from PR Newswire in August: https://lnkd.in/gFCVfkR3

#Pressreleases communicate key messages to journalists and can generate positive media attention for your brand. 

Find out how to create compelling press releases that enable you to build your brand, win over customers, and more. Read the post from Cision: https://brnw.ch/21wC5xU

#LaborDay is just around the corner! Check out the latest #pressreleases tied to Labor Day, including:

🛍️ Sales, discounts for consumers
✅ Safety tips for the long weekend
📅 Events to celebrate the day

And more... https://brnw.ch/21wC3Hg #topstories #trending

Catch up on a few of the most newsworthy #pressreleases of the week, including:

🎉 Pepsi celebrating 125 yrs
🏥 CVSHealth launches Cordavis
🥪 Subway announces sale
🏈 Vrbo searches for top football fans

Read the full #roundup: https://brnw.ch/21wBZlC #topstories

Journalists are thinking more about visual storytelling to engage their audiences:

📈 43% of journalists told us they used data visualizations/graphics in their reporting within the last year

📊 68% want original data (research, trends, etc.) from communicators

PR and comms professionals have an opportunity to make journalists' jobs easier by providing compelling data and visual assets in their press releases and pitches.✨

Learn more about the benefits of including data in your brand's story: https://brnw.ch/21wBXsq

#PR #comms #pressrelease #mediarelations

📢 Take charge of your story and leave a lasting impact! Press releases are your ticket to success! 

Unleash the power of these tools to share important moments and shape your brand's image. But remember, distribution is the 🔑 to success!

Let's dive into the art of news distribution together and connect with your target audience, maximize reach, and boost engagement. 🎯

Ready to begin your journey? Download the PR Newswire Use Case Guide and start crafting your story today! ✨

#BrandStorytelling #PressReleases #EngagementBoost https://brnw.ch/21wBVjH

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Krister Wennberg

Senior Director Content and Audience Development EMEIA and North America

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PR Newswire offers news and information distribution services for professional communicators.

The company offers solutions that allow users to target and engage audiences; deliver messages quickly and accurately; and measure, monitor, and analyze them. It offers solutions to target the right journalists, bloggers, and media outlets that are specifically looking for news related to customers’ industries; distribute press releases, content, and corporate announcements; monitor pickups and buzzes surrounding brands, competitors, and industries; engage with the audience to get more out of communication; and measure and analyze communications to make data-driven business decisions.

PR Newswire also provides Agility, an integrated communications and workflow platform that offers media monitoring and targeting as well as real-time engagement tools with content distribution capabilities for marketing and communication professionals. Additionally, it offers pre-transaction, transaction, and post-transaction; filing; disclosure; and financial print and typesetting services.

PR Newswire was founded in 1954 and is based in New York, United States. It operates as a subsidiary of UBM Plc.

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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. PR Newswire provides end-to-end solutions to produce, optimize, target, distribute, and measure content. They combine a multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms.

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