Rains

Rains.com

Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.

New SS22 Rainwear:
‘Own the Forecast. Outshine the Rain´
 
The campaign delivers an emotive reframing of the brand’s core category: rainwear. Where precipitation is replaced by artful light. And authentic expression outshines any negative rainy-day associations – the latter reduced by well-considered design.  
 
The campaign’s lighting design mimics the changing phases of the sun – speaking to both the versatility of Rains’ elevated rainwear and the season-spanning possibilities in the brand’s full collections.  
 
The drop delivers new elevated outerwear and pants silhouettes. A minimal, forecast-defying language, articulated through signature coated fabrics. All designs are waterproof, windproof, and lightweight, with ventilation – and arrive in high-demand colors. 
 
Explore the campaign: https://lnkd.in/ezHGeyWs

Rains X Palladium: limited-edition footwear
 
From two brands rooted in design-led weather protection come exclusive limited-edition shoes and boots. The co-designed capsule unites Rains with boot icon, Palladium – the French brand that has been crafting footwear for 75 years.  
 
Explore Palladium’s iconic Pallashock and Pampa silhouettes, reimagined with Rains inspired fabrics, colorways, and components. Only available in limited numbers, at selected stores, and rains.com.
 
Explore Rains X Palladium - https://lnkd.in/eESfr3nK

New Rains store in Paris
 
Rains’ latest conceptual store is located in Saint-Sulpice in Paris’ cultural epicenter, the 6th arrondissement. The space represents the latest product of Rains’ ongoing exploration: the interplay between art and design. 
 
Amid the SS22 collection of weather-ready designs, sits a large-scale sculpture by Danish artist, Jacob Egeberg. The artwork presents a rock-like form fused with modern-day iconography, all within an aluminum skin. The piece gives the store an aesthetic and tactile inner shell – an evocative space within a space.
 
Address: 11 Rue St-Sulpice, 75006 Paris, France.
 
Explore it now: https://lnkd.in/eZMbZrbX

Would you like to play a key role in Germany, for a leading outerwear lifestyle brand? Using your strong relationships, entrepreneurial instincts, and natural selling talents to build on a foundation of year-on-year growth? Then the new role of Area Sales Manager for Rains in Germany could be the opportunity for you.

Learn more about the job and apply via the link below.

Rains Spring-Summer 2022 collection – ’Come Rain, Come Shine.’
 
Rains drops its SS22 collection of new rainwear, outerwear, bags, and accessories. The elevated silhouettes are cut from Rains’ signature waterproof fabrics and arrive in a refined palette.

Mainstay hues are joined by neutrals, blues, metallics, and Echoes: an abstract surface effect on a blue base. While Orange lands as a collection-wide accent and a main color on selected rainwear. The collection also adds an all-new category for Rains and a new signature fabric: lightweight, crisp, and waterproof Nylon with a soft matte finish.

“Come Rain, Come Shine inhabits a space between the seemingly opposite. The season’s optimism refracted through a city lens. Where every ray, every drop, and every now is opportunity.”

Explore the collection: https://lnkd.in/e5_EhEKg

Rains debuts its Autumn-Winter 2022 collection at Paris Fashion Week. 

Under the title 'We come in Peace', the runway show was presented at the iconic Palais de Tokyo on January 20th 2022.

Watch the full show below.

Today, Rains launches its new visual identity. The change landmarks the evolution of brand, product offering and business. Three years of work driven by a vision to exceed the status of wet-weather specialists. To create elevated outerwear for all seasons.
 
Last year saw a doubling of 2019’s business, expansion across continents, and official inclusion in next week’s Paris Fashion Week.
 
Explore the evolution now → rains.com

Would you like to help Rains develop its brand expression and continue its growth? Create engaging and impactful designs for various media applications across channels and touch points?

Rains has an open position as Graphic Designer (maternity cover), reporting to the Head of Marketing. Working base is at the Rains HQ in Aarhus.

Read more about the position and apply via the link below.

We are looking for an Accountant / Financial coordinator for our HQ in Aarhus. 

Read more about the position and apply via the link below.

Rains Autumn-Winter 2022 Show 
Paris Fashion Week 
“We Come in Peace” 
 
Palais de Tokyo, 13 Av. du Président Wilson, 75116 Paris. 
Livestream @rains and parisfashionweek.fhcm
 
Thursday, 20 January 2022 
12:30pm CET 
 
Autumn-Winter 2022 collection: ‘SKYWATCHER’ 
“Skywatcher looks high. To the weather it is engineered to fend off. And to the colors created by a Scandinavian phenomenon – the Northern Lights. Though universally recognized – a story retold – each sky-bound pixel is a rare one-off. As unique as the eyes that gaze from below. Design born from the atmosphere. An identity made for the cold.” 
 
Find out more → https://lnkd.in/dYpdDWJ

COM:RAINS

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