RepTrak provides actionable insights and expert advisory services to enable companies to manage and enhance their reputation. The services aim to meet stakeholder expectations and drive business outcomes.

The RepTrak Company

RepTrak

Information Services

Reputation Institute

The RepTrak Company | 42,392 followers on LinkedIn. Good business. Better world. | The RepTrak Company™ is the world&#39;s leading reputation data and insights company. Subscribers to the RepTrak program use our predictive insights to protect business value, improve return on investment, and increase their positive impact on society. Established in 2004, The RepTrak Company owns the world&#39;s largest corporate reputation benchmarking database — with over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide.

Chief Customer Officer at The RepTrak Company

Bradley Hecht

Tyler Newton

Senior Vicepresident Advisory team EMEA. Advisory team leader Italy

Dino Damiano Borello

Michele Tesoro-Tess

Trust and Reputation are connected, but they are not synonymous. For an overall healthy corporate reputation, you must measure and manage them both. In 2024, the Financial Services industry has seen increases in both Reputation and Trust. But, the Trust Score remains 2 points lower than the Reputation Score — suggesting that despite having more positive perceptions, stakeholders are still hesitant to fully trust Financial Services companies. With our latest one-pager, Financial Services companies can better understand the nuances between RepTrak's Reputation and Trust Scores — so they can stand out as trusted and reputable leaders in the global economy. 💰 RepTrak for Financial Services is built to help companies navigate the complexities of reputation management with tailored, data-driven insights. Learn more here: https://lnkd.in/eifDE-H2

Reputation is more than perception For the Financial Services industry, reputation is an asset that can determine the success or failure of businesses. Today’s competitive market demands more than federal compliance, it requires building and maintaining trust with the stakeholders who are regulating your company, and the ones who are investing in it. At RepTrak, we specialize in transforming stakeholder perceptions into measurable insights that empower Financial Services companies to navigate the complex web of regulatory demands and public expectations. We know how reputation is trending. Our proprietary reputation model dissects reputation into actionable elements, allowing you to understand precisely how stakeholders feel, think, and act (do) toward your organization. Our corporate reputation database is grounded in 20 years of scientific rigor, equipping you with the confidence to manage your reputation with the same confidence you give to your clients. In a world where reputation is everything, discover how RepTrak can help you take control of your narrative and build lasting relationships with stakeholders: https://lnkd.in/eMX4VsB5

Nike’s Reputation Score has dropped over 7 points from August to September of this year, following significant declines across all 7 of RepTrak’s Drivers of Reputation. In this recent Forbes article, RepTrak’s EVP of Global Enterprise Growth, Stephen Hahn-Griffiths , states that repairing this decline requires Nike to prioritize its messaging and, more importantly, its actions by returning to its core values. “If you talk about conduct and good ethics, integrity, transparency, equality, behaving fairly – all the things that matter to people – that’s the quickest way to reverse your reputational decline… Some of the inner feelings about Nike being a champion of the underserved has gotten lost, it needs to reinstall those values that promote egalitarian behaviors, a sense of honor and integrity in terms of its belief systems.” Nike’s new CEO has the opportunity to harness purpose-driven reputation recovery to bring these values back into focus, rebuilding the brand’s emotional equity and consumer trust. Read more about Nike's reputation in Forbes, here: https://lnkd.in/ePtF4sj6

Reputation takes years to build, but moments to break 😰 When one of your competitors is going through a crisis, to prevent the appearance of broken promises across the industry, you have to show your stakeholders the actions you’re taking to differentiate yourself from them. A reminder that in the reputation game, perception is reality. And if you’re not telling your stakeholders otherwise, they’re going to see you as part of the industry‘s larger collective problem. Without a solid crisis management plan, responding effectively and rebuilding trust can be challenging. RepTrak for Industry provides companies with valuable data into how crises impact their reputation, and expert guidance to shape their response and recovery strategies. By leveraging RepTrak’s industry solution, businesses can leverage the data-driven insights needed to navigate challenges and become more resilient in the aftermath. Take control of your reputation today: https://lnkd.in/e5AvTviJ

RepTrak expands corporate reputation monitoring with help from Dynata 🚀 🌍 At Dynata, we’re excited to showcase our partnership with The RepTrak Company , a leader in reputation data and insights. RepTrak requires a large, geographically diverse respondent sample, with equal representation across regions. They wanted to expand a product offering that previously measured 2 stakeholder groups to now include 19 different groups. We provided Reptrak with access to 130,000 respondents per month from over 50 countries and in 31 languages. We ensured consistency and equal representation across geographies, as well comparability over time. Dynata’s scale, speed, and flexibility has allowed RepTrak to expand product offerings to better meet evolving client needs. Read our case study to find out more! 🔗👇 #dataInsights #marketresearch #partnerships #reptrak #dynata #businesssuccess

Dynata

A reputation recovery is underway... The Financial Services industry has been on a challenging reputational path since the onset of the COVID-19 pandemic. As inflation surged and economic pressures mounted, the industry's reputation suffered the consequences. Yet following 2023's bank crash, the industry's reputation is seeing a recovery in 2024. Read the latest report on our new RepTrak for Financial Services page to learn about stakeholders' growing confidence in financial institutions. Take control of your reputation today with RepTrak's industry solution for Financial Services companies. 💰 https://lnkd.in/ehSUrkB5

Pharma’s relationship with its stakeholders has dramatically evolved over the last few years. Previously, the industry relied on physicians to communicate with patients on their behalf, but COVID forced Pharma to engage with them in a new kind of direct engagement. Nowadays, it’s not just doctors making recommendations. People with conditions are becoming more involved in their healthcare options — and can be vocal advocates in recommending your products. At RepTrak, we go beyond traditional NPS surveys to provide a deeper understanding of stakeholders’ willingness to recommend, tracking sentiment over time. In H1 2024, Pharma’s Recommend Score rose to a strong 70.6, reflecting progress in stakeholder engagement With RepTrak, you get insight into the perceptions and expectations of your most important audiences, so you know what levers to pull for the business outcomes that are most important to your business. From patients to professionals, if you’re ready to mend relationships with your stakeholders, RapTrak for Pharma is here for you. Our industry solution can help you navigate the complex relationships you have with different stakeholder groups. Learn more at: https://lnkd.in/g_4ZEHHP

Reputation is not a static benchmark. It’s an ever-evolving asset that must be actively managed. The one constant industries can rely on is change. For companies aiming to succeed, developing a long-term reputation strategy is essential. Your corporate reputation is built on the perceptions of stakeholders. And if you’re not actively working to build it, someone else will do it for you. ➡️ Businesses that prioritize reputation management today are setting themselves up to thrive both now and in the future. Trust and credibility form the foundation of sustainable growth and companies that invest in these areas are better positioned to turn positive perceptions into concrete business outcomes. At RepTrak, we bridge the gap between perception and reality, transforming reputation into a measurable, actionable asset. Request a demo today: https://lnkd.in/g6pYZBJC

Perceptions of your industry don’t exist in isolation — they drive real actions. RepTrak’s Business Outcomes measure the actions stakeholders are willing to take when considering, supporting or engaging with your company. From recommending products to trusting you, Business Outcomes provide crucial insight into the behaviors of Pharma’s stakeholders (patients, healthcare professionals, investors, regulators, and more). These Scores reveal the “so what?” behind your Reputation Score showing the real-world impact on stakeholder engagement. By tracking these metrics, companies can: ✅ turn critics into advocates ✅ benchmark performance against competitors ✅ maintain strong relationships with key stakeholders Understanding Business Outcomes is essential, especially for Pharma companies that rely so much on building trust and credibility. If you’re ready to be a force in the industry, RepTrak for Pharma is here to help. Our tailored industry offerings help Pharma companies navigate critical reputation insights and pair them with actionable intelligence. Learn more at: https://lnkd.in/g_4ZEHHP

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