Rolex Shifts Away from Exhibition Only Approach with Watches of Switzerland

CORDER'S COLUMN: Is The Era Of Exhibition Only Rolex Watches Ending?

Watches of Switzerland has started selling brand new Rolex watches to customers at sticker price, marking a shift away from the Exhibition Only approach. This change may indicate a more accessible market for Rolex watches.

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Bucherer Dedicates Floor to Certified Pre-Owned Rolex Watches

Bucherer devotes entire floor to second-hand Rolex watches at its Geneva flagship

Bucherer has dedicated an entire floor of its Geneva flagship store to certified pre-owned Rolex watches, following Rolex's acquisition of the company. This move highlights Rolex's focus on its CPO program.

Rolex Unveils Limited-Edition Deepsea Dweller in Yellow Gold

Rolex ose le métal précieux pour sa dernière Deepsea Dweller en or jaune

Rolex ose utiliser le métal précieux pour sa dernière Deepsea Dweller en or jaune

Rolex has introduced a new limited-edition Deepsea Dweller watch in yellow gold, featuring a unique design and advanced features. The watch is priced at 49,900 CHF and available in authorized retailers worldwide.

Rolex is an integrated and independent Swiss watch manufacture known for its expertise, quality, and major watchmaking innovations such as the Oyster, the first waterproof wristwatch, and the Perpetual rotor self-winding mechanism. The brand designs, develops, and produces the majority of its watch components in-house. Rolex also supports arts, culture, sport, exploration, and environmental preservation.

The leading brand in Swiss luxury watches, Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism.Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean.Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise through a broad palette of sponsoring activities and philanthropic programmes.

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