Safilo Group designs, manufactures, and distributes eyewear. The company creates glasses with unique designs and high quality, aiming to express the personality and style of the wearer.

Safilo Group

Polaroid Eyewear

Smith Optics

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing and distribution of optical frames, sunglasses, sports eyewear, goggles and helmets. The Group designs and manufactures its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies. Safilo Group’s portfolio encompasses own core brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Tommy Hilfiger, Tommy Jeans and Under Armour. 

Safilo

We are proud to announce the early renewal of our multi-year global licensing agreement for Marc Jacobs branded eyewear until December 2031. Since the beginning of our partnership in 2004 we have collaborated profitably to make Marc Jacobs an iconic landmark within the eyewear category, offering unique and highly distinctive models in every collection. #SeeTheWorldAtItsBest #thesafiloway

We are pleased to announce that we have signed an agreement for the acquisition of a minority stake in Spaarkly – a digitally native company that specializes in developing innovative e-commerce solutions using augmented reality technologies. The collaboration with Spaarkly began in December 2022 when Safilo launched Polaroid’s new “Instant Try-on” experience, allowing everyone to virtually and instantly try the new Polaroid collection. Since then, Safilo has been using Spaarkly’s ARshades, a complete suite of software and services for virtual eyewear try-on, to enhance above all Polaroid and Carrera’s e-commerce websites. This partnership aims to leverage Spaarkly’s capabilities, bringing to the market increasingly advanced AR solutions and other disruptive, cutting-edge products. #thesafiloway #SeeTheWorldAtItsBest

We are honoured to be the winner of the MIDO CSE (Certified Sustainable Eyewear) Award in the category “Frame Europe” with Tommy Hilfiger eyeglasses in the style TH 2069. This style, manufactured in the Safilo plant and powered by 100% renewable electric energy is made with Eastman Acetate Renew and features recycled demo lenses.
Always guided by its purpose, See the world at its best, Safilo takes its Group legacy, founded on innovation and sustainability strategies, onwards towards the future. Our Values are the foundation of all our actions: in Safilo, we do not simply aim at achieving our results but always pay close attention to "how" they are achieved.  #thesafiloway #SeeTheWorldAtItsBest

We were grateful to be present with our booth at Xiamen International Optics Fair 2023 from November 23rd to November 25th. 
It was special to host our guests showcasing all our brands' new collections, particularly for the debut of Jan ’24 Polaroid China Rainbow Collection and the PORTS Precious Optical Frames Collection. Thanks to all who came to visit us!
#SeeTheWorldAtItsBest
#thesafailoway

The Accessories Council announced the winners of their 5th annual Design Excellence Awards in NYC and we’re excited to share the news: Eyewear by David Beckham model DB 7116 was named one of the two winners in the optical frame category representing the 5th consecutive win for Safilo! The Accessories Council launched the Design Excellence Awards in 2019 to expand the recognition of outstanding products in a number of categories. Thank you to all who voted for our eyewear! #thesafiloway #SeeTheWorldAtItsBest

We could not be happier to have met all our customers at TFWA (Tax Free World Association) World Exhibition & Conference in Cannes, the Duty Free & Travel Retail global summit. Our booth showcased the newest collection of our brands #SeeTheWorldAtItsBest #thesafiloway

Safilo Group S.p.A. engages in the design, production, wholesale, and retail distribution of products for the eyewear market in North America, Europe, the Asia Pacific, and internationally. Its brand portfolio comprises a set of own branded products, such as optical frames, sunglasses, sports goggles, and helmets, as well as licensed brands,including prescription frames and sunglasses. The company offers its products under own brands comprising Carrera, Polaroid, Safilo, Smith, Blenders Eyewear, and Privé Revaux, as well as Adensco, Chesterfield, Elasta, and Emozioni; and licensed brands, such as Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, David Beckham, Dsquared2, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, Kate Spade, LEVI'S, Liz Claiborne, Marc Jacobs, Missoni, M Missoni, Moschino and Love Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkof, Tommy Hilfiger, Tommy Jeans, Under Armour, and Liz Claiborne brand. It serves opticians, optometrists, ophthalmologists, distribution chains, department stores, specialized retailers, and licensors' own stores, as well as duty free and sports shops. The company sells its products through a network of independent distributor partners. The company was formerly known as Safilo Holding S.p.A. and changed its name to Safilo Group S.p.A. in September 2005. Safilo Group S.p.A. was founded in 1878 and is headquartered in Padua, Italy.

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Safilo Group

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