Sama provides data annotation and validation services with a focus on generative AI and computer vision. The company leverages a combination of human labor and technology for AI model development and data curation.

Sama

Sama | 58,417 followers on LinkedIn. Purpose Built for Enterprise AI — Responsibly | Sama is the global leader in ethical data annotation and model evaluation solutions for computer vision, generative AI and other major applications of artificial intelligence. Our solutions minimize the risk of model failure and lower the total cost of ownership through an enterprise ready ML-powered platform, actionable data insights uncovered by proprietary algorithms, and a highly skilled on-staff team of over 5,000 data experts. 

25% of Fortune 50 companies, including GM, Ford, Microsoft and Google, trust Sama to help deliver industry-leading ML models.

Ethical AI is responsible AI, and as a Certified B-Corp, we’ve pioneered an impact model that harnesses the power of markets for social good, and has been proven to meaningfully improve employment and income outcomes for those with the greatest barriers to formal work.

AI-powered database management

Johann Schleier-Smith

Global Account Director at Sama | Driving Automotive Innovation

Ferry van Asperen

Director Solutions Engineering at Sama

Sveta Kostinsky

Global HR Leader / #womeninAI

Molli Barnes

One of the things that makes Gulu so special is its incredible sense of community. During a recent CSR initiative with Centenary Bank , AVSI Foundation , Bell Lager, and Awii Cooperative, we joined efforts to clean up Gulu City Market, helping out with an overflowing garbage skip alongside local vendors and residents. We also spent time at St. Jude Children’s Home, connecting with the children and sharing essentials to support their daily needs. It was a day of teamwork, laughter, and enjoying being part of a vibrant community. #SamaCulture

As AI technology grows, countries are creating rules to make sure it's used safely and fairly. These rules help protect consumers, ensure AI is transparent, and prevent harm. Some important regulations include the EU AI Act, the US Executive Order on AI, and Colorado's AI Consumer Protection Act. The challenge is to make sure these rules don't stop innovation. While it's important to keep things safe and clear, we don't want to hold back new ideas. One way to do this is through Humans-in-the-Loop (HITL), where human experts oversee AI to make sure it works properly and ethically. To learn more about responsible AI and the latest regulations, read our full e-book here: https://lnkd.in/g25ZYCsW

Our carbon emissions reduction targets have been validated by the Science Based Targets initiative (SBTi), a global authority on corporate climate standards. This ensures that our goals align with the 1.5°C trajectory of the Paris Agreement, demonstrating our commitment to combating climate change. But what does that mean in simple terms? It means we’re taking science-backed, measurable steps to reduce our environmental impact—not just for Sama, but for the entire ecosystem we’re a part of. By partnering with us, you can trust that sustainability is at the heart of everything we do, allowing you to balance growth with the urgent need to reduce your environmental impact. Click the link to get into the details of how: https://lnkd.in/dCDZubFc

Our CEO Wendy Gonzalez recently joined The Eric Ries Show to share our unique journey from a non-profit to an ethical AI company that prioritizes people and purpose. In this episode, Wendy and Eric explore how Sama is redefining AI and leading with a mission-driven approach. Watch now in the video linked here, or find the podcast on your favorite podcasting platform: https://lnkd.in/dA6sfxNU #EthicalAI #responsibleAI #MissionDriven #Podcast

How can countries like Kenya combat the rising unemployment rate faced by graduating students? While there’s no one-size-fit-all solution, one clear avenue to this points to partnerships between businesses and universities as a winning strategy. For Business Daily Africa , our Vice President of Global Service Delivery Annepeace Alwala shares why partnerships like ours with the University of Nairobi are laying the stepping stones for thriving economies and continued technological advancements. Read her full insights here: https://lnkd.in/dsmMB7P3 #ICT #BPO #FutureOfWork

This issue of Prompt & Response discusses Responsible AI from several angles — model laundering, prompt evaluation, learnings from sessions at Web Summit , and more. Plus a podcast episode featuring Joelle Pineau , Meta 's VP of AI Research. #ResponsibleAI #ModelLaundering #WebSummit

Choosing the right generative AI model is no small feat, especially as these tools drive more business value than ever. At Sama, we’re committed to helping companies make informed decisions about their AI models. Recently, we ran a thorough evaluation of three popular models—Llama 3.2, Gemini 1.5 Pro, and Claude 3.5 Sonnet—to see which best meets real-world needs. Our expert team assessed nearly 1,500 responses, diving deep into model strengths, weaknesses, and the nuances of quality. While Claude emerged slightly ahead with more consistent responses, each model brought unique tradeoffs, like Gemini’s near-perfect captions that sometimes faced unexpected challenges. Understanding these subtle differences can be a game-changer for companies looking to harness AI without risking reliability or brand trust. Want to see which model might be the best fit for your business? We break down our findings and explain how Sama’s approach can give you confidence in your AI choice. To read more on this blog, click the link: https://lnkd.in/dtRsN7Vj Author: Patrick Steeves

Building AI comes with inherent risks, but what if there was a way to manage those risks responsibly and sustainably? In this episode, we’re joined by Meeri Haataja , founder of AI governance platform Saidot , who shares insights on creating accountable, transparent AI solutions. From her experiences at the recent AI Pact conference to her perspective on the EU’s Use AI Act, Meeri dives into what makes generative AI especially complex, why companies need a strong governance framework, and how understanding your “use-context” is essential to managing AI risks effectively. She even discusses what inspired her to start Saidot and help companies navigate the evolving landscape of AI governance. Whether you’re in AI or just curious about the future of responsible technology, this conversation is packed with insights you don’t want to miss. Listen here to explore more: https://lnkd.in/d9FiEz5y #AI #ResponsibleAI #AIGovernance #FutureofTech

Responsible AI is not just a regulatory requirement but a strategic imperative. Organizations that prioritize responsible AI can reduce risks, enhance compliance, and build greater trust with customers, ultimately fostering loyalty and improving their brand reputation. By addressing ethical concerns proactively, we can ensure that the benefits of AI are equitably shared across society. We recognize that the landscape of AI is rapidly evolving, with advancements that hold immense potential to transform industries and improve lives. However, this transformation comes with the responsibility to ensure that AI systems are designed and implemented in ways that uphold fairness, accountability, and transparency. To read more in our e-book, click here: https://lnkd.in/g25ZYCsW

Mark Bakker and Patricia Caruso from Sama will be attending #WebSummit Lisbon, connecting with leaders in AI and computer vision. If you're attending, be sure to connect with them!

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