Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. The brand features an optional membership program called Xtra VIP.

Savage X Fenty

Savage X Fenty embodies fearlessness, confidence and inclusivity. The label has disrupted and redefined the marketplace with its accessible price points, extensive assortment of styles made for everyBODY, and unique approach that celebrates individuality.

ACME Capital

Avenir Growth Capital

TechStyle Fashion Group

Marcy Venture Partners

Robyn Rihanna Fenty

Sunley House Capital Management

L Catterton

Sweetwater Capital Partners

Abu Dhabi Growth Fund

Advent International

LionTree

Multiply Group

Neuberger Berman

What's the most Savage thing you've done for love? 💌 To celebrate the launch of our 2024 VDay collection, our founder and brand visionary, Rihanna, is spilling the tea on all things love in our new Savage Confessions series.

See the first Savage Confessions video in InStyle and shop the steamy new collection on SavageX.com and in stores.👇🏾 

Anitta gave NYLON France an Xclusive behind-the-scenes look into our new Charmed Prince collection. 

"What I love most about Savage X Fenty is that I think the brand has a similar approach to their personality in terms of presentation – I like to express my sensuality through confidence. This campaign is an authentic representation of that." - Anitta

 Read more about what Anitta had to say about our Charmed Prince collection ⤵️

Our new, next-to-naked Seamless with a stretch your curves will LIVE for has arrived and WWD has the scoop on the collection featuring bralettes, high-waisted thongs, bikinis, teddy's and more. 

“We spent over a year perfecting the fabric and design of the new Seamless collection to make it ultra-soft and stretchy, yet supportive. Brand visionary & founder Rihanna was meticulous about the overall fit and wanted to offer familiar, everyday styles with a savage twist. This is the kind of essential that you will return to over and over again.” - Adam Selman, Chief Design Officer

The Seamless line will be Xclusively available to Xtra VIP members starting Sunday, October 1st & available to everyone October 12th. Mark ya calendars! 👀

In a league of our own. 👏🏾 Introducing Savage X League, a new limited-edition, soccer-inspired Lounge collection made for everyBODY. 

The YOUniversal collection features an assortment of mix and match pieces that are perfect for lounging, casual days running errands, and anything in between. 

Peep the full story on 👉🏾 HYPEBEAST and shop the limited-edition Lounge collection at savagex.com & in-stores!

Olá, Anitta ❤️‍🔥

Introducing our newest brand partner, Anitta ❤️‍🔥 The global icon shares the importance of being authentic while showing off our newest Crystal Crush Xtra VIP box. 

“Savage X Fenty resonates a lot with me because my work and my art are also about love, confidence and feminine empowerment. It means the world to be a part of such an important movement.”

Check out what Anitta had to say to Glamour and head over to savagex.com to cop our Crystal Crush Xtra VIP box, xclusively for VIPs only 👏🏾

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Savage X Fenty

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