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Schifino Lee Advertising + Branding | 3,465 followers on LinkedIn. We bring your vision to life by moving people with brilliant ideas.
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Content Strategist, Schifino Lee Advertising + Branding

Joseph Priest, APR

Founder, Schifino Lee Advertising + Branding

Paola Schifino

Founder & Principal at Schifino Lee Advertising + Branding

Ben Lee

Product Marketing | Content & Creative Strategy | Branding | Positioning brands, products, and executives throughout the tech, digital advertising…

Peter Pupello

Schifino Lee Advertising + Branding

And the correct answer is the third option, “federal, Federal, federal,” which 88% of respondents got right! 👏 Although “federal” may seem like an imposing word, when it’s used as an adjective to distinguish something from a state, county, city, town or private entity, it’s properly lowercased, in Associated Press style: “federal agency,” “federal holiday,” “federal judge.” The word is properly capitalized when it’s used for the architectural style or a government body that uses the word as part of its formal name: “Federal Aviation Administration,” “Federal Bureau of Investigation,” “Federal Communications Commission.” But if someone mistakenly capitalizes "federal," there's no need to make a federal case out of it. 😁 Thanks to everyone who participated: Lauren Solomon Cuff; Jenna Hass ; Erica Williams ; Darin Heinz ; Tiffanie L. Reynolds ; Nicholas Bowen ; KEVIN PETSCHOW ✅ ; Isabelle Saunders ; Donielle Ori ; Michele Whaley; Elizabeth Carbone, MSM ; Sophia Lee ; Larsen Weltz ; Logan Lamphere ; Chris Yates, MAS ; Andrea Barish ; Mark Harkin, MBA ; Julia Davis ; Ana Hinojosa-Garcia; Ben Lee ; Craig Morrison ; Derek Hines, M.S. ; Lindsay Brock ; Vivian Acevedo, CMI, Notary Public; Elizabeth Knight; Lauren Ridgley ; Lori Johnson; Mike Rosenbaum ; Karen Blanchard ; Jack Dikranian ; Suzanne Grant, APR ; Sarah Dranoff ; and Catherine Coleman . #Federal https://lnkd.in/eWVizKUS

With all the political news in the U.S. lately, a lot of confusion has come up about when it's correct to capitalize "federal." See if you know how to do it. 🤔

On average, the typical internet user spends almost 2.5 hours daily on social media, and TikTok is the social media platform with the highest average time spent per user. Get the scoop on the latest social media stats from Social Media Today, LLC , in a new infographic by Visual Capitalist and We Are Social . https://lnkd.in/eZvB7wzF #AdAgency #BrandingAgency #MarketingAgency

Content Strategist Joseph Priest, APR , is working on ideas for our next language poll. Any suggestions? For instance, which is correct, "in regards to" or "in regard to"? "Board of Directors" or "board of directors"? And "cancelled" or "canceled"? 🤔 Please chime in!

And the correct answer to our poll is the fourth answer, “Options 1 and 3 are correct.” Yes, in the book, "Frankenstein" is the doctor’s name, so his creation is properly "Frankenstein's monster." However, through ubiquitous usage (or misusage), "Frankenstein" also has come to mean the monster itself and become so standard that it's no longer considered an error. (For more on this, see the discussion titled “'Frankenstein' and 'Frankenfood': Creator or creation?” in the Merriam-Webster.com Dictionary at https://lnkd.in/eCScmHTD .) 🧟♂️ Thanks to everyone who participated in the poll, and hope you all had a happy Halloween! 🎃 Jason Sorvillo, MBA ; Audrey Lee ; Fidel Chung ; Courtney Thompson ; Erica Williams ; Sarah Varga ; John Graham; Suzanne Grant, APR ; Gabrielle Symons ; Michele Whaley; Blade O'Neill ; Haitham Hmidan AL SAMSAM ; Meagan Sapashe ; Alexa Parker ; Sophia Harris; Donna Williams ; Anita Kaestner ; Julia Davis ; Caitlin Redmond ; Derek Hines, M.S. ; Alexis Braun ; Emily Waters ; Nicholas Bowen ; Sarah Dranoff ; Brooke Claussen ; Jessica Anderson; Kennedy Floyd ; Cassandra C. ; Amanda Scott ; and haley agosto . https://lnkd.in/eHSWxj7a #Frankenstein #FrankensteinsMonster

Last chance to test your knowledge! Do you know the name of this Halloween character? 🧟♂️ https://lnkd.in/eHSWxj7a

Augmented reality, short-form video and ephemeral content top the list of nine social media trends to watch for next year. Forbes has the scoop. #SocialMediaTrends #AugmentedReality #ShortFormVideo #EphemeralContent

Just in time for Halloween! 🎃 Do you know the correct name for this favorite Halloween character that marketers love to use?

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