Scoota provides an omnichannel platform that facilitates the delivery of programmatic advertising campaigns to organic audiences without using cookies. The company focuses on maximizing performance and safety in digital advertising.

Scoota

Scoota | 1,278 followers on LinkedIn. Scoota is a creative-first, omni-channel, programmatic marketing technology platform. | Scoota is a creative-first omni-channel programmatic platform. At the heart of the system is a patent-pending delivery technology that allows high-impact creative formats to be delivered without the need for a pre-tested marketplace. This turns existing DSPs into creative powerhouses instantly, handing back complete control for high-impact delivery to the buyer, while making deep creative analysis by domain available through a sophisticated suite of reporting dashboards.

Louisa Prebble-Hill

Chief Technical Architect at Scoota

Michael G.

Highly skilled with extensive experience in leadership, management and successful commercial acceleration for teams in ad tech & publishing | Bloom…

Saint Betteridge

Marketing Manager at Scoota | Founder We Hate Pink | Co-founder sComunica | Journalist for InGenere

Rossella Forlè

🚀 Driving Results with Programmatic DOOH: The Ivy Collection Case Study When The Ivy Collection sought to boost footfall at key restaurants, it turned to Scoota for a data-driven, creative-first approach—and the results speak for themselves: a 144% uplift in footfall. Here's how it was done: 🎨 Dynamic Creative Excellence: We crafted over 40 creative variations, leveraging real-time weather conditions, bold imagery, and snappy copy to make each ad contextually relevant. 📍 Proximity Targeting: By highlighting walking times like "5 Minute Walk" or "10 Minute Walk," we connected directly with audiences near the restaurants, ensuring relevance at the moment of delivery. 🔗 Localised restaurants: Panels highlighted key features of the nearest restaurant, such as "Dine al fresco on the terrace" and "Dine al fresco in our outdoor garden," accompanied by a unique QR code to facilitate instant bookings. 📊 Results-Driven Strategy: Through Adsquare footfall attribution and Scoota's proprietary DSP, we measured and optimised success, delivering programmatically across rail, street, mall, and office environments. The campaign wasn't just effective—it was effortless, as noted by Chris McCormack, Senior Digital Marketing Manager at The Ivy Collection: "Working with Scoota was a breeze. We couldn't be happier with the results from our first venture into programmatic DOOH." Want to see how Scoota can elevate your campaigns? Learn more at scoota.com and get in touch >>> https://bit.ly/3YTx3te . #ProgrammaticDOOH #DigitalAdvertising #CaseStudy #Scoota #InnovationInAdvertising

🚀 Transform Your Campaigns with Scoota Watch our video to see how the Scoota platform can help you deliver with precision, creativity, and impact. 🎥 Click here to watch ➡ https://bit.ly/4fA1n2W #Advertising #DigitalMarketing #CampaignManagement

🚀 Scoota Hoota is here! 🚀 In this issue, we're tackling a key question: How can creativity thrive in programmatic advertising? Programmatic isn't just about "making ads"—it's about crafting unique, memorable experiences that speak directly to each viewer. Also, our CEO, James Booth , challenges the concept of Dynamic Creative Optimisation (DCO), questioning whether it's actually limiting creativity by pushing a "keep shouting until they respond" approach. At Scoota , we believe it's time to move beyond retargeting tactics and embrace a more artful, adaptive approach to programmatic—one that truly engages, not annoys. Curious to learn more? Check out this issue of Scoota Hoota! #ProgrammaticAdvertising #CreativeAdTech #MarketingInnovation

🛍️ Black Friday and Cyber Monday are no longer just single-day events. Shoppers are now kicking off their purchases weeks in advance, and smart marketers are adapting their strategies to stay ahead of the curve📈 We've gathered key insights to help you optimise your campaigns, reach your audience early, and keep your brand front and centre through this extended sales season. 🎯 Discover how to make the most of these new opportunities! 💡 #Marketing #BlackFriday #CyberMonday #RetailTrends

✨ Huge thanks to Warner Bros. Entertainment for inviting us to the exclusive preview of Red One. Thank you again for giving us a sneak peek at what’s sure to be a standout release this season! Here’s to more great collaborations with Nano Interactive & PHD in the future! #RedOne #WarnerBros

Wondering how consumers are approaching holiday shopping and gift-giving this season? Fresh insights reveal key trends shaping buying behaviours, top concerns, and what’s driving shoppers’ priorities this year. Here’s what’s in store: 🛍️ Shopping Behaviors - Learn how and where consumers are planning to shop, from online browsing to in-store splurges. 💸 Concerns & Budgeting - A look into the main factors influencing spending decisions in 2024. Stay tuned for more insights as we unwrap what’s shaping this festive season! #HolidayShopping2024 #ConsumerInsights #RetailTrends

🎃 Happy Halloween from Scoota ! 🎃 Wishing you a spook-tacular day filled with treats, thrills, and a dash of digital magic! Whether you're trick-or-treating or just embracing the spooky vibes, we hope your Halloween is as fun and creative as you are! #HappyHalloween #ScootaSpooks 🎃👻🕸️

Creatives don’t just think outside the box — they remix it and make it something extraordinary. 🎨💥 At Scoota , we’re all about that creative grind — the wild ideas, the “aha” moments, and the passion to make it all happen. We're here to make those creative challenges a little easier so you can keep dreaming bigger and bolder. Ready to level up your creative game? Watch our video to see how Scoota’s got your back ➡ https://lnkd.in/eBCw7Cqw 💪✨ Want to Chat with Our Team? Book Your One-to-One Meeting! Do you have questions or ideas to share? Click below to fill out our form and schedule a one-on-one with a member of our team. We’re excited to connect and explore how we can support your campaign goals! 👉 https://bit.ly/4ea3N75 #NothingBeatsACreator #ScootaPlatform #CreativeHeroes #creativity #marketingcampaigns #display #DOOH #CTV

Shoutout to our incredible US team in New York! It’s great to see our LA and NY teams coming together. Huge thanks to Charlotte Wootton , Collin Dawson , and Chris Baber for making it happen! #USTeam #Teamwork #NewYork #LosAngeles

Q4 is finally here—the golden quarter that can really make or break your holiday marketing efforts! With ad prices climbing by up to 30%, you might be wondering how to stand out, make the most of your budget, and ensure your holiday campaigns shine. 💡 Want to turn Q4 into your most profitable season yet? Don’t worry; we’ve got you covered! Here are five tips to help you navigate and succeed in Q4 👇

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