Sedgwick Richardson helps brands develop sustainability strategies, fostering growth through unified strategy and creativity.

Sedgwick Richardson

Sedgwick Richardson | 4,268 followers on LinkedIn. Building Brands that Create Value for Business, Society and our Environment | Headquartered in Asia for over 30 years, Sedgwick Richardson (‘SR’) is a brand and sustainability consultancy. We work with visionary leaders and entrepreneurs across Greater China and Southeast Asia to build brands that drive shared value for business, society, and our environment.

We believe that adaptation and regeneration are integral to business resilience, growth, and sustainability.

Trevor Gardiner

Managing Director, East Asia @ Sedgwick Richardson | Brand and Sustainability Strategy

Andrew Kane

Graham Duckett

Principal Sustainability Consultant

Bindiya Rupani

Last week, the Singapore Business Federation hosted its Partners’ Appreciation Night, and the SR team was honoured to attend the celebration. As Singapore’s leading business chamber, SBF is dedicated to "Mobilising the entire business community to expand opportunities" in trade, investment, and human capital. In the words of our Client Services Director, Farzana Arsad , “This marks a transformative journey for Singapore and businesses, it also is an indicator of our relentless journey in elevating brands and mindsets in this side of the world. It’s not an easy task and the results take time. We have all done a remarkable job over almost a year, putting together every piece of thoughtful strategy, precisely stringing in the right words, thoroughly putting the house in order, carefully positioning the creative concepts and up till now, meticulously bringing them all to life.” A big shoutout to our incredible SR team for their hard work and dedication to a brand we’re all proud of. Kudos to the team— Dom Mason , Darryl Fam , Mohammad Fauzi , Farzana Arsad , Anh Le , Bich Tran , Rashyr Perez , Phu Ngo . #SR #SingaporeBusinessFederation #SBF #BrandIdentity #BrandReveal #Rebrand #Singapore #TeamAppreciation

An investment brand is built on a foundation of trust, which is cultivated through transparency, consistent performance and commitment. Following its acquisition of logistics provider Worldwide Flight Services (WFS) in April 2023, the Group became a global leader in gateway services and Asia's leading food solutions provider, with operations in over 215 locations across 27 countries. To showcase its extensive network, SATS Ltd. needed an investment brand that reflected its commitment to innovation and distinctive solutions for investors, partners, and customers. The SR team supported this mission by creating this year's SATS Annual and Sustainability Reports, visually representing the brand's new scale and stature under the theme ‘Delivering Global Solutions, Delighting Customers.’ Our primary focus while strategising the key areas for SATS's investment brand included: 1. Global Outreach 2. Tailored Solutions 3. Delighting Customers 4. Setting New Baselines The investment brand strategy was brought to life across both digital and physical platforms, creatively executed through: 1. Annual and Sustainability Reports 2. Photography Art Direction 3. Brand Applications 4. Annual General Meeting Collaborating with SATS on their investment brand during this pivotal moment of the acquisition was an incredible opportunity for the SR team. Witnessing the brand’s evolving and cohesive story as it elevates its status as a global player in an industry so integral to our community has been truly rewarding. Learn more about SATS investment brand here: https://lnkd.in/gvG7RgTX #SR #SATS #InvestmentBrand #BrandApplications #BrandStrategy #AnnualReport #SustainabilityReport

We’re so excited to share Singapore Business Federation ’s (SBF) complete rebranding to support its transformation. SBF is Singapore's apex business chamber, driven by the brand purpose of "Mobilising the entire business community to expand the world of opportunities" in trade, investment, and human capital. With the support of SBF, the SR team undertook a thorough rebranding effort to effectively embody the new brand ethos of "Business. Multiplied." Our strategic branding approach focused on: - Demonstrating how enterprises of all sizes can excel globally through the support of SBF, particularly through the SBF Action Agendas. - Showcasing how SBF creates a vibrant ecosystem where businesses can thrive collectively through the Federation’s strategic partnerships and innovative programs. - Highlighting the "red dot" at the heart of the Federation, which serves as a focal point representing Singapore’s impact and the ripple effect of SBF’s influence on the business community. - Introducing a refreshed brand identity that features a colour palette of Cyan and Singapore Red, symbolising SBF’s dynamic role in driving purposeful innovation within Singapore’s vibrant business landscape. A few words by Dom Mason , our Managing Director SEA: “It has been both a pleasure and a privilege to accompany SBF on its journey of change. In unprecedented times of uncertainty, helping Singapore businesses both embrace and even brace for change is critical. That's essentially the DNA of brand Singapore." #SR #SingaporeBusinessFederation #BrandIdentity #BrandReveal #Rebrand #Singapore

How are you enhancing your employer brand? Brands often struggle to enhance their employer brand due to the challenge of effectively communicating unique values and fostering a genuine connection with current and potential talent. Our recent project with Terumo , one of the world's leading manufacturers of medical devices and supplies originating from Japan, aimed to bridge the gap between the brand’s internal Employer Value Proposition (EVP) and its relationship with associates. We developed a comprehensive employer brand strategy, ‘Advancing as a T-Talent,’ designed to deepen the understanding of Terumo’s corporate culture and strengthen its EVP. To tackle Terumo’s employer brand, we focused on four key areas: 1. A flexible framework to evolve the employee culture across APAC 2. Internal & External Communications 3. Office Environment 4. Video Production We are proud to have partnered with Terumo to provide a fresh perspective and bring their EVP to life, empowering their talent to carry on the vital work they do in healthcare. Learn more about Terumo’s EVP project here: https://lnkd.in/gcwJRh_f #SR #Terumo #EmployerBrand #EmployerValueProposition #Branding #Strategy

Wishing you a joyous and prosperous Diwali from all of us at SR! As we celebrate the festival of lights, may you and your loved ones be filled with happiness, health, and success. #SR #OneSR #Diwali

Maximising sustainability reports is often a tragically missed opportunity, especially considering the time and resources brands invest in them. At SR, we specialise in creating customised sustainability reports tailored to your brand's needs. Our reports help you achieve actionable and measurable goals that support your employer brand, leadership teams, staff training, recruitment and more. Here are three ways to transform your brand’s sustainability report, extending its shelf life and ensuring it reaches a wider audience across various verticals of the organisation. 1. Engage Stakeholders: Involve key stakeholders—employees, customers, suppliers, and community members—during the report's creation. Gather their insights and feedback to ensure the report addresses relevant issues and resonates with your audience. This engagement can foster a sense of ownership and commitment to sustainability initiatives. 2. Highlight Key Metrics and Success Stories: Clearly present measurable outcomes and achievements related to sustainability goals. Use visuals, infographics, and real-life case studies to showcase successful initiatives and their positive impacts. This not only illustrates progress but also inspires others to take action. 3. Set Clear Goals and Future Commitments: Outline specific, actionable goals for the upcoming year(s) and how you plan to achieve them. Transparency about future commitments demonstrates accountability and encourages ongoing engagement from stakeholders, reinforcing your organisation’s dedication to sustainability. To learn how YOU can do it, please reach out to: https://lnkd.in/gHK_rYN7 #SR #Sustainability #Branding #SustainabilityReport #EmployerBrand

Today we celebrate World Mental Health Day, a powerful reminder that this year’s theme—“It's time to prioritise Mental Health in the Workplace”—calls us to action in creating healthier, more supportive work environments. At SR, we recognise the importance of this vital aspect for our team members across all regions, fostering a culture that encourages open conversations and well-being initiatives. We believe that a healthy workforce is not only essential for individual and organisational success but also a key element of sustainability. We spoke with a few of our team members to gain insights into their perspectives on mental health and their self-care practices. May we continue to uplift conversations about mental health and stand by those who seek support! Andrew Kane , Bindiya Rupani , Camille Soliven , Gareth Richardson , Joyce Ho #SR #OneSR #MentalHealth #SustainableWorkplace

SR Immersion Session with Our Vietnam Team! Last month, Alexander Burdulia and Louisa Noble (Zeng) hosted an insightful online sustainability workshop designed specifically for non-sustainability team members, covering key topics such as: - Core Concepts of Sustainability - Strategic Benefits of Sustainability - Sustainability in Financial and Market Growth - Regulatory and Compliance Considerations - Sustainability for Long-Term Business Success - Building and Communicating a Sustainability Strategy - Risk Management and Avoiding Greenwashing - Sustainability in Specific Industries and Markets - Client Engagement on Sustainability At SR, we believe that sustainability is for everyone, not just dedicated teams. We offer tailored training for professionals across all functions to ensure that sustainability becomes a core part of the business culture. From Board 101 Sustainability Training to Greenwashing and Authentic Communications workshops, and focused sessions on topics like DEI or Creating a Culture of Sustainability, we’ve got you covered. Continual sustainability training is vital in staying ahead in today's evolving market. Interested in equipping your team with the tools to drive sustainable growth? Reach out to us today: https://lnkd.in/gHK_rYN7 #SR #Sustainability #Branding #Workshop #Greenwashing #DEI #CultureOfSustainability #Training

Nestled Within Nature We recently partnered with Keppel Land on the branding for 19 Nassim, a residential development in one of Singapore's most prestigious areas. Designed by the internationally renowned architect Chan Soo Khian, our strategy aimed for 19 Nassim was to encapsulate the concept of ‘precious’. This theme connects the luxury residences to the nearby Singapore Botanic Gardens, the upscale shopping and hotel scene on Orchard Road, the relaxed atmosphere of Dempsey Hill, and the historic charm of Nassim Hill, long favored by Singapore’s elite. Discover how the SR team crafted a comprehensive brand identity—covering strategy, design, and experience—to highlight the elegance of 19 Nassim. https://lnkd.in/g2XuXwqp #SedgwickRichardson #SR #Branding #BrandIdentity Keppel (Real Estate Division)

Aligning Careers and Sustainability In collaboration with MCG Talent and Brandnographer we are conducting a global survey to better understand how sustainability influences candidates’ decisions when considering job offers from potential employers. Complete this survey to be eligible for a free assessment of your own employer brand! Link to Survey: https://lnkd.in/gK73MPip #SedgwickRichardson #SR #Sustainability #EmployerBrand *Terms and Conditions Apply: Limited availability of audits.

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