Semcasting provides identity resolution solutions, focusing on first-party data management, performance measurement, and audience targeting. The company offers tools such as AudienceDesigner, IdentityXchange, and Managed Services for digital marketing.

Semcasting

Semcasting, Inc. | 3,208 followers on LinkedIn. Semcasting offers end-to-end, privacy-safe data solutions including identity resolution, audience design and measurement | Semcasting offers end-to-end, privacy-safe data solutions, including identity (ID) resolution, audience design, and attribution. The company pioneered cookieless targeting and ID resolution with its patented Smart Zones technology and constellation multi-touch identity resolution approach. 

The Semcasting constellation method is not dependent on a proprietary common identifier or a single match type but instead dynamically spans multiple online and offline identifiers in real-time.

Dan Green

Geetha Neelakantiah

Vice President of Sales and Strategic Accounts at Semcasting, Inc.

Ian Tattenham

Ray Kingman

Semcasting, Inc.

Multi-Tiered Targeting in Action: A Future-Ready Solution for Marketers Consumer behavior growing more complex and diverse, marketers need flexibility and precision to achieve meaningful engagement; reaching the right audience with the right message requires more than just broad demographic targeting. Semcasting’s multi-tiered targeting approach, powered by our proprietary Identity Graph, offers a solution that brings brands closer to their audiences than ever before. Semcasting’s Identity Graph includes over 4 billion active identifiers, spanning deterministic offline identifiers and digital markers like IP addresses, mobile device IDs and CTV IDs. Our multi-tiered approach allows brands to target consumers at three key levels: household, individual and business. Household-level targeting enables brands to reach family members based on home-based preferences and shared attributes. For example, a household targeted for Connected TV ads or direct mail campaigns can receive messages that align with family buying habits. Most brick-and-mortar purchases occur within a 20-minute radius of a consumer’s home, making this level of targeting especially valuable for brands with a local footprint. For marketers seeking greater precision, individual-level targeting is key. By linking device IDs, emails and even place of employment, Semcasting allows brands to tailor messages for specific individuals within a household. This level of personalization enhances relevance, ensuring that each family member receives messaging that aligns with their unique needs and interests. For B2B marketers, Semcasting’s platform provides tools for business-level targeting, including title-based targeting for Account-Based Marketing (ABM) efforts. Brands can target decision-makers based on title, ensuring that key figures—such as CMOs or IT Directors—receive the information most relevant to their roles. In healthcare, our NPI-based targeting allows brands to engage with specific healthcare professionals by specialty, supporting precise outreach for medical products or services. With Semcasting’s flexible data assets—built over 20 years across 8,000 demographic variables and real-time data—marketers can create nuanced, high-impact campaigns by enhancing first-party data, executing ABM or expanding audience reach, all while prioritizing consumer privacy. To learn more about our Identity solutions, join our upcoming webinar and discover how AudienceDesigner Toolbox (ADS) can revolutionize the way you manage, enhance and activate your First-Party data through seamless data capture, direct onboarding and integrated measurement and powerful identity resolution. "Transform Your Data Strategy: Unlock the Power of Non-Cookie Identity" 📅 November 19 ⏰ 2:00-2:30 PM EST 🎤 Dan Green , CRO at Semcasting Register Now! https://lnkd.in/ejYQ387B #IdentityResolution #ABM #DigitalMarketing #Data

Is Your Identity Strategy Ready for a Cookieless Future? With the phase-out of third-party cookies and traditional methods like hashed emails and authenticated users falling short, marketers face an identity crisis. But there’s a better path forward! Join us for a 30-minute webinar where we’ll dive into deterministic future-proof identity solutions—no cookies required! This is your opportunity to learn proven strategies to maximize reach, improve targeting accuracy, and enhance measurement across digital and TV channels. Webinar Details: 📅 Date: November 19, 2024 🕒 Time: 2:00-2:30 PM EST 🎤 Hosted by: Dan Green , CRO at Semcasting What You’ll Learn: - Why third-party cookies, hashed emails, and authenticated users have never been reliable for identity resolution. - Deterministic identity methods that work seamlessly across platforms. - Techniques for accurate reach and frequency measurement in a cookie-less world. - Advanced strategies for linear and addressable TV targeting. Who Should Attend? - Brand marketers and media planners in search of reliable identity solutions. - Digital marketers ready to move beyond the limitations of cookies. - Advertisers wanting to optimize reach, measurement, and TV targeting. - Anyone aiming to future-proof their data-driven strategies. Gain expert insights that will transform your approach to identity resolution in a cookie-less world, enabling you to adapt and thrive with actionable strategies that boost your ROI across digital and TV campaigns. Register now to take advantage of this valuable webinar! https://lnkd.in/ejYQ387B #DigitalMarketing #IdentityResolution #Cookieless #Webinar

** 5 DAYS LEFT ** 🗳 🗳🗳🗳🗳🗳 Time is CRUCIAL in these remaining days leading up to Election Day and we understand that you need data available ASAP for your campaigns. That is where we come in.... Did you know we can match 1PD in minutes and activate to DSPs like Trade Desk, Oneview, StackAdapt, Yahoo and DV360 in an average 12 hour time-to-market? ☑ My team and I are readily waiting and eager to help - lets get your segments activated today, so you're ready to rock and roll as we head into the weekend. Email me at amcgrath@semcasting.com and let's get things live! 📲 #Data #Programmatic #Politics #Campaigns #ElectionDay #Vote #Digital #Activation #DSP #Partner #Semcasting #AudienceDesigner

Angela McGrath

🎭 In digital marketing, it can often feel like your audience is hidden behind shadows—anonymous site visitors, vague impressions, and scattered data points. A single person could appear as ten different signals, making it challenging to see the true identity behind the interactions. Just like during Halloween, when we’re curious to see who’s behind each costume, marketers need clear visibility into their audience. That’s where identity resolution comes in, bridging the gap by stitching together signals from multiple devices and channels, transforming mysterious interactions into meaningful connections. Semcasting’s Identity Graph takes this concept to the next level, designed for today’s challenges of cookie deprecation and fragmented identity signals. Unlike single-match methods that struggle with low match rates, Semcasting’s graph uses a multi-identifier approach to link data points—like email, mobile device, or IP address—ensuring accuracy, precision, and reach in real-time. Built on a constellation of nearly 4 billion active identifiers, Semcasting’s Identity Graph continually updates in a secure, privacy-compliant environment, connecting verified identity markers from offline and digital worlds. From IPs to Mobile Advertising IDs (MAIDs) and Connected TV (CTV) IDs, our solution integrates seamlessly with 30+ DSPs and SSPs, while supporting platform-specific identifiers like Hashed Emails (HEMs), NPI data, and anonymous brand IDs for precise, cross-platform targeting and measurement. 👻 This Halloween, don’t let anonymous traffic or impressions served haunt your marketing efforts. Use identity resolution to unlock valuable insights that drive stronger ROI. With Semcasting’s Identity Graph, reach your audience accurately, effectively, and in a privacy-compliant way. Ready to see beyond the data? Discover how Semcasting can help you create personalized, omnichannel experiences that truly matter. Join us on November 19th for a special 30-minute webinar, "Stop the Identity Chaos! Unlock the Power of Non-Cookie Identity," hosted by our CRO, Dan Green . Learn how to navigate a cookie-less world with confidence and precision. ️ 📅 Nov 19th at 2 PM EST – Don’t miss it! Access the registration link here: https://lnkd.in/etSCKHdG #Webinar #IdentityResolution #Data #DigitalMarketing #Semcasting

With 10,000 ads seen by consumers daily, only 25% actually leave an impression. As the holiday season approaches and the cost of digital ads skyrocket by 30%, every impression counts even more. So, how can brands stand out during Black Friday and Cyber Monday? The Answer? Identity and Audience-Level Measurement. Tracking your audience across devices and understanding their engagement is crucial to cutting through the noise. Precise targeting and accurate measurement drive better ROI—especially with rising ad costs. This holiday season, make your ad spend work harder with data-driven strategies. Want to learn how? Check out the full blog here: https://lnkd.in/eis7rHF5 and contact us for a demo! #DigitalMarketing #AdTech #CyberWeek #IdentityResolution #Measurement

Boosting Digital Performance with 2.3X Match Rates A vertical market provider (VMP) for real estate professionals struggled with low match rates and slow activation processes, limiting their ability to reach potential home buyers and generate leads efficiently. Through our IdentityXchange (IDX) API, AudienceDesigner (ADS) platform, and unique cookieless Identity Graph, we helped a VMP overcome these struggles, deploying the audience in under an hour and driving faster lead generation. 📈 Additionally, our patented Identity Graph delivered 2.3X the audience scale - a testament to the power of our solutions. Whether you’re in finance, retail, education, or many other industries, we help companies target the right audiences, boost match rates, and measure results in real-time—all without relying on outdated cookie-based tracking. Curious how we can revolutionize your digital strategy? Check out the full case study here: https://lnkd.in/eXiQCXMf #AdTech #LeadGeneration #IdentityResolution #VMP #RealEstate

The Future of Digital Video Ad Spend: Ensuring ROI with Data-Driven Insights As video consumption continues to revolutionize the advertising industry, marketers are transforming their ad strategies with data-driven insights to ensure measurable returns. With the growth of Connected TV (CTV), U.S. digital video ad spending is set to skyrocket to $108.15 billion by 2024. But how can brands ensure their investment in video pays off? In our latest blog, we explore how advanced measurement tools, like Semcasting's Identity Resolution, can help brands optimize their ad performance and track results across devices. Stay ahead of the curve—read the full blog here: https://lnkd.in/dWME9A9F #DigitalAdvertising #CTV #ROI #IdentityResolution

Seamless CTV Measurement with Semcasting’s IdentityXchange In today’s fragmented media landscape, measuring the impact of Connected TV (CTV) advertising across platforms is more critical than ever. Semcasting’s IdentityXchange (IDX) platform offers a game-changing solution by providing marketers with precise, one-to-one attribution and cross-channel measurement. By linking first-party data with a constellation of identifiers, IDX enables seamless audience onboarding and performance tracking across major CTV channels. With IDX’s powerful identity resolution capabilities, marketers can now achieve transparency, optimize campaigns and prove performance with unmatched accuracy. Discover how Semcasting is redefining CTV measurement. Read the case study here: https://lnkd.in/eU7-d8_8 #CTV #IdentityResolution #DigitalMarketing #AdTech

Unlock Retail Success with First-Party Data! In a cookieless world, the key to thriving in retail lies in harnessing the power of first-party data and identity resolution. With major browsers like Safari and Firefox blocking third-party cookies by default, retailers must pivot to leveraging first-party data to enhance targeting and personalization. Identity resolution plays a pivotal role in maximizing the value of this data by integrating multiple sources into a single, coherent customer profile. This integration empowers retailers to tailor their communications, resulting in more relevant customer interactions and higher conversion rates. In our latest blog post, we dive into how adopting these strategies can help retailers meet consumer expectations for privacy while driving long-term growth. Discover the tools and insights you need to stay ahead of the competition! Read the full blog here: https://lnkd.in/eEny7AcY #IdentityResolution #IdentityGraph #Retail #Privacy

Anyone else attending the Marketing Analytics & Data Science Conference next week (10/21-22) at the San Diego Convention Center? I'll be there, and I'm excited to talk about your analytics & data needs. Perhaps Semcasting, Inc. 's cookieless omnichannel identity measurement and graph enrichment service that reveals 85-95% of ad-viewers and site-visitors can help you! #MADSConference #DataScience #Marketing #Semcasting #SanDiegoConvention

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Brian Rivard

VP, Partnerships

Alex Levin

Vice President of Sales West Coast

Christy Ercolino

Vice President of Sales and Strategic Accounts

Vice President of Campaign Management

Julie Friedman

VP, General Manager of Professional Services

Matthew Hedberg

VP Corporate Sales

Michael Schwalbert

IT Director

Aldo Albanese

Director of Campaign Management and Business Development, FHR at Semcasting, Inc.

Ally Bruce

Vice President of Corporate Sales

Chief Technology Officer

SVP, Business Development, Operations & Marketing

East Coast Early Stage Companies

Greater Boston Area Early Stage Companies

Greater Boston Area Companies With Less Than $500M in Revenue (Top 10K)

East Coast Early Stage Companies With Fewer Than 50 Employees

Semcasting provides marketers with data and audience targeting solutions for online home and business users. The company’s smart zone audience targeting platform links mailboxes with modems, thereby providing advertisers with advanced levels of data accuracy, and comprehensive and compliant privacy for real-time budding, display, and advertising environments. It uses big data methodologies and a genetic modeling platform to automatically integrate demographic, firmographic, socioeconomic, behavioral, and transaction data to define audiences across multiple channels.

Semcasting was founded in August 2009 and is based in North Andover, Massachusetts.

Egan-Managed Capital

Series B - Semcasting

Computer and Software Services and Scientific Services

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Semcasting