ShowHeroes provides digital video content, technology, and advertising solutions.

ShowHeroes

ShowHeroes Group

ShowHeroes is a global leader in digital video. We provide publishers with valuable content, innovative technology, and sustainable monetization solutions while creating an engaging and brand-safe environment for advertisers.
The Hero of our story is our tech stack led by SemanticHero, AI-driven semantic technology enabled by a deep understanding of text, audio and visuals, powering the most relevant and privacy-friendly distribution of video content and ads in the cookieless era. 

About ShowHeroes
The company was founded by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs almost 500 people worldwide in 35 strategic hubs throughout Europe, the Nordics, LATAM, the US and Asia.
Since its inception, ShowHeroes Group has grown both organically and through mergers and acquisitions. According to Deloitte, it is one of the 50 fastest-growing technology companies in Germany and was awarded the "Technology Fast 50" prize in 2021. 
Visit our website for more information: https://showheroes.com
Discover our career opportunities here: https://showheroes-group.com/career/current-job-openings/


Ehrmann leveled up their advertising by getting their game on – quite literally! 🎮 

The brand teamed up with ShowHeroes and Mediaplus Nordics to target Finnish consumers in the virtual world. 🇫🇮

Gaming is known for cooperative play and with our forces joined, Ehrmann got a high score.

"Partnering with ShowHeroes allows us to effectively reach our 18-44 age group, who are highly engaged with gaming," said Jenny Schmid, Product Manager International at Ehrmann SE. "Gaming platforms provide precise targeting and interactive ad formats, ensuring our campaigns connect with the right audience in a memorable way."

"This campaign showcases the power of in-game advertising when executed with creativity and precision," said Julia Rautakoski, Digital Strategist at Mediaplus Nordics. "As a digital strategist, I believe finding innovative solutions and tailoring strategies to each client's unique goals is paramount. ShowHeroes has truly demonstrated their expertise in delivering exceptional outcomes for Ehrmann."

Check out the great results below and get in contact if you're interested in getting your own results on our in-game advertising leaderboard! 🕹️

#ingameadvertising #digitaladvertising #digitalmarketing #gaming #ShowHeroesGroup

If you're an advertiser that isn't paying attention to attention measurement... start. 🚨

Attention metrics are more important than ever for brands wanting to make the most out of their advertising.

🎯 Check out our introduction to attention measurement blog post here:

https://lnkd.in/e7Ez6mP8

#digitaladvertising #digitalmarketing #attentionmeasurement #ShowHeroesGroup

Citroën utilized sustainable advertising to promote the ë-C4 using carbon-neutral advertising with great results!

Find the full webinar and your free download here 👉 https://lnkd.in/emFn3trb

#sustainableadvertising #sustainability #digitaladvertising #BetterMedia

In the multiscreen age, digital advertising is a game of thrive or flounder.

These days, even great brands' ads struggle if their measurement isn't up to par. 📈

Attention measurement has recently made a big splash on the digital advertising scene – but as Steven Filler explains, it isn't enough on its own. 💡

To thrive and survive, brands need to employ brand-lift measurement in tandem. 

Learn more in Filler's guest article for The Media Leader UK: https://lnkd.in/ez7wNNg2

#digitaladvertising #attentionmeasurement #brandlift #ShowHeroesGroup

🏆 We're thrilled to be shortlisted for VideoWeek's European Video Awards for Best CTV Campaign!

🚘 Citroën and Publicis Groupe UK partnered with us for a CTV campaign that would anchor the ë-C4 as the car of choice for families in the United Kingdom.

📺 Our CTV campaign featured a custom-made Branded Player, an animated and interactive QR code, and an engaging Native CTV prelude. 

🌎 Moreover, the Green Media campaign underlined our collective commitment to sustainability by offsetting the campaign's carbon emissions together with Scope3.

📈 The campaign achieved impressive results, among them 23% brand recall, a 91% increase in preference, and a 220% surge in spontaneous ad recall!

We'll have our fingers crossed right up until the winner is announced in London on the 26th of September! 

Grab your ticket to the awards ceremony here and we'll see you there:
https://lnkd.in/dvrYMqyt

Learn more about our campaign and the lessons to take from the success story by watching our webinar, hosted by Tanya Priyank and Charlie Litster, and by downloading our free one-pager: 
https://lnkd.in/emFn3trb

#EVA24 #sustainableadvertising #ctvadvertising #ShowHeroesGroup #BetterMedia

If you weren't lucky enough to be at Cannes Lions International Festival of Creativity yourself then you must have felt the buzz regardless, it's inescapable! 

But what were the lions roaring about? 🦁

Here are the highlights from the ShowHeroes perspective 👇

🤖 #AI topics were prevalent but practical – the hype has cleared and there was more focus on what marketers and advertisers can achieve with AI today.

🤝 Cannes was a hotbed for M&A, consolidation, and partnership talks, more so than last year. 

🗣️ The most talked about topic was retail media – Walmart, Target, Amazon, and others were out in force displaying their retail media networks.

📺 Close behind were #CTV and #streaming, which are continuing to grow and are outstripping linear TV’s former shine more and more.

🤳 Selfies abounded as creators and influencers were showing off their curated content. Retail, CPG, and luxury brand marketing are all benefiting off influencer marketing and authenticity is the new name of the game!

As always it was a wonderful opportunity to meet old and new clients and partners. We can't wait for next year!

Ilhan Zengin, Kay Schneider, Bastian Döring, Sarah Lewis, Dustin Puschmann, Eric Shih, Gerry D’Angelo, Tim Samsom, Steven Filler, Marco Paolieri, Nadia Koski, Jean-Philippe Caste

#cannes2024 #canneslions #digitaladvertising #digitalmarketing #ShowHeroesGroup #BetterMedia

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