Sightly provides real-time marketing solutions by analyzing data across social media platforms and giving campaign recommendations. They offer a platform for media activation and brand suitability based on consumer insights and market intelligence.

Sightly

Sightly | 4,534 followers on LinkedIn. Anticipate The Unexpected | Sightly is the leader in real-time marketing and intelligence, driven by your brand&#39;s unique perspectives, positions and values.

Our revolutionary Brand Mentality™ platform combines speed with values, so companies can respond instantly and authentically to breaking news and emerging media moments without sacrificing ROI.

We help brands and their agency teams anticipate the unexpected through data science, predictive algorithms and intelligence that maximizes your marketing and media outcomes, and authentically connects with customers, moment by moment, no matter what lies ahead.

25+ years of business optimization experience.

Bryan Eisenberg

Sr. Data Engineer at Sightly

Ryan Chung

Global Marketer | Business Innovator | Trusted Advisor | Valued Leader | Walking the Walk

Andrew Markowitz

Chief Revenue Officer, Advisor, and Investor

Christopher DePatria

We’re celebrating Thanksgiving by highlighting what our team is grateful for this year. 🍁 Here’s round 2 of our series, featuring more thoughtful answers from the incredible employees who make Sightly so special! Scott Nathanson Kevin Barnes Taylor D. Ben Lambert Chris Stevens

𝗡𝗲𝘄 🎧 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗧𝗵𝗲 𝗠𝗮𝘆𝗵𝗲𝗺 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟮𝟮 𝗶𝘀 𝗹𝗶𝘃𝗲! https://lnkd.in/eWnsDijR In this episode, Adam Katz chats with Katie Comerford , EVP, Chief of Strategy & Operations at Horizon Next , about thriving in the fast-paced agency world. Katie shares her rise to leadership, the power of celebrating wins, and how embracing discomfort fuels growth. 🎧 Listen for a candid take on growing as a leader while championing your team. It’s available on our website, YouTube, or anywhere you get your podcasts.

Sightly is proud and honored to join fellow industry leaders Madhive , Aditude , Mobian , and Brand Safety Institute in supporting this incredible initiative. We’re inspired by Scott Cunningham ’s purpose-driven work with Team Dayā ( दया) , and we’re thrilled to contribute to their efforts to build a gender-equitable primary school in Guatemala. At Sightly, we enable brands to act on their values—so it’s only right that we do the same. Supporting education, communities, and equity aligns with our mission, and we’re honored to play a small part in this impactful project. We encourage others to join in and ensure Scott meets (or exceeds!) his fundraising goals! Every donation directly funds school materials. https://lnkd.in/eF9WDvP3

As Thanksgiving approaches, we want to express our gratitude for our hardworking team. Building Brand Mentality® and delivering the best results for our clients takes dedication, and our employees consistently go the extra mile to support each other and our mission. Our team is truly one of the best parts of Sightly, and we’re so appreciative for how they show up every day. We asked them what they’re grateful for this Thanksgiving—take a look at some of their answers! Adam Katz Kristen Kelly Emily Korengold Annalise Curvelo Dave Greenberg

In case you missed it, catch Sightly's Chief Client Officer, Marissa Price , on the Transparency, Authenticity, & the Speed of Culture panel at the Brand Safety Summit Series ! https://lnkd.in/enKXqvcf Marissa joined Elijah Harris and Alex Stone to discuss how brands can keep up with rising expectations for authenticity and stay relevant in real-time cultural conversations. She did a fantastic job—take a look!

🔊 Exciting news! Our new course, 𝘛𝘩𝘦 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘰𝘧 𝘉𝘳𝘢𝘯𝘥 𝘚𝘢𝘧𝘦𝘵𝘺 𝘵𝘰 𝘉𝘳𝘢𝘯𝘥 𝘈𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺, created with the Brand Safety Institute , is officially live! Swipe through the carousel to discover key topics covered in the course and why it’s a must for forward-thinking marketers. Ready to elevate your marketing strategy and connect with today’s consumer?Join us for the full course! https://lnkd.in/e26kZXga #BrandSafety #BrandAuthenticity #MarketingInsights #Sightly Neal Thurman Mike Zaneis AJ Brown

Honoring the service and sacrifice of our veterans today and every day. Thank you to all who have served and continue to serve. Happy Veterans Day! Click here to learn more: https://lnkd.in/gtEjGt9W

Big welcome to the newest members of the Sightly team! Ali Shahrjoo, Maanas Sathaye , Gisele Jabbari , and Jim Mack are joining our data science and sales teams, bringing tons of experience, energy, and fresh mentalities. We’re so excited to have you on board!

We’re thrilled to welcome Lior Kaufman to Sightly! Having him rejoin as a Senior Data Engineer is a big win for our team, and we’re excited for his contributions as we grow Brand Mentality®.

As the election kicks off today, we can expect a contentious news landscape in the coming weeks, with nuanced and polarizing stories emerging constantly. Brands need to monitor the ebbs and flows of these stories to get the full picture. For those wishing to stay completely out of politics, adjacent stories or moments may still be relevant, but if you block everything, you won’t be able to see them. At Sightly, our Brand Mentality® platform empowers brands to navigate this complex environment by aligning their marketing strategies with relevant cultural moments and trends. With our partnership with IRIS.TV , we extend this granular approach to CTV, enabling effective content targeting and blocking through detailed insights from video-level data. To explore our strategies for engaging in the political landscape while maintaining brand integrity, read more here and discover how our IRIS-enabled PMPs can help you make informed advertising decisions. https://lnkd.in/ewBjjYiu Reach out to learn more: https://lnkd.in/eK7MggjN Today, we're also giving the Sightly team the day off to vote at their convenience, knowing it’s important for everyone to have time to participate in the election. #2024Election #ElectionDay

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Owner

Darien Wyatt

Executive Chairman

Ralph Mack

VP of Sales

Neil Caracciolo

VP, Media Strategy

Rachael Galperin

Director of Product

Aman Raghuvanshi

Director of Innovation, Performance Management at Sightly

Annalise Sayles

Director Performance Management

Billy Paymaster

Sales and Support

Carter Wall

Creative Director

Chris Stevens

Midwest Regional Director

Daniel Pineda

Matt McGowan

Derrick Horner

Marissa Price

Chief Client Officer

Adam Smith

SVP, Technology

Robert Helstrom

President

Greg Garunov

EVP Business Development & Marketing Strategy

Adam Katz

Chief Executive Officer

Marketing Companies With Fewer Than 1000 Employees (Top 10K)

Digital Marketing Companies (Top 10K)

Greater New York Area Companies With More Than 50 Employees (Top 10K)

Digital Media Companies With More Than 50 Employees

Sightly is the leader in real-time marketing and intelligence, as driven by each brand's unique perspective, positions and sentiments. Its revolutionary Brand Mentality™ platform combines speed with values, so companies can respond instantly and authentically to breaking news and emerging media moments without sacrificing ROI. 

Brands and agencies can use our platform independently or integrate with our smart, agile approach to media planning, buying and fine-tuning, which extends across YouTube, TikTok, CTV & OTT, Live Streaming video, Snap, Twitter, Meta, Pinterest and all premium publishers and networks.

Venture Round - Sightly

Seed Round - Sightly

Mack Capital

Computer and Software Services and Scientific Services

New York

United States

North America

Sightly Taps Former Suzy Exec Emily Korengold to Drive Intelligence Software Push

Is Marketing Around Tentpole Moments Enough?

Should Your Brand Speak Up or Stay Out of Political Moments?

Why brand authenticity still matters in the metaverse

Why, When, and How to Strategically Lean Into Controversy

The Web3 Brand Mentality: Tips for Marketers

The AdTech Helping Brands Anticipate the Unexpected

Sightly’s Marissa Price Named 2022 Top Women in Media & Ad Tech Honoree

Brands are speaking out on social issues, but it could take years before consumers believe their efforts are sincere

How to Keep Up with Today’s Speed of Information: What the Ukraine War Has Taught Us

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