Silas Capital is an investment firm that provides capital for consumer brands. The company focuses on partnering with visionaries building brands at the intersection of commerce and influence.

Silas Capital

Silas Capital is a growth equity and venture capital firm investing in the next generation of consumer brands. As former entrepreneurs and investors with a long record of success — we understand how to build exceptional companies both online and off. Silas Capital is a specialist investing in early-stage consumer products companies under $50 million in revenue. We invest in emerging growth stage brands through Silas Capital and in venture-stage consumer & enabling tech through Silas Ventures. Here's a snapshot of some of our brands:

● Bare Snacks - better-for-you snacks (acquired by VMG Partners then PepsiCo)
● Bellroy - purpose-driven accessories, making better products in a better way
● Boll & Branch - DTC bedding & worlds largest buyer of fair trade/organic cotton (‘19 exit to L Catterton)
● Casper - DTC mattresses like no other (early investor / exit IPO)
● Ceramonia - totally clean hair care — rooted in Latino heritage
● Dos Toros - move over Chipotle, a better fast-casual taqueria (Founders Table)
● Herbivore - natural, sensorial skin care
● Hello Cake - next gen sexual wellness
● ILIA Beauty - #1 clean color cosmetics brand (‘22 exit to Clarins/ Famille C)
● Lifefactory - pioneer in glass water bottles, made in U.S. (exit to Thermos)
● Lord Jones - CBD personal care (acquired ‘20)
● Makeup by Mario - luxury makeup by world-renowned makeup artist Mario Dedivanovic
● ROZ - Nature-inspired haircare essentials by celebrity hairstylist Mara Roszak
● Sakara Life - beloved DTC wellness brand harnessing food as medicine
● Summersalt - a unique earth friendly inclusive DTC swimware brand
● Violette FR - Violette demystifies the elusive French girl beauty routine
● Vacation, Inc — making sunscreen fun again!

Lifefactory

Modria

Casper

ILIA Beauty

RŌZ, the clean, high-performing haircare line by celebrity hairstylist Mara Roszak, announced they closed an oversubscribed seed round led by investment partner Silas Capital, an emerging growth equity and venture capital firm focused on exceptional next-generation consumer brands, with significant participation from G9 Ventures. 

Additional investors include notable celebrity makeup artists and hairstylists Melanie Inglessis, Rachel Goodwin, Pati Dubroff, Sami Knight, Kylee Heath, and Ericka Verrett. Additionally, Lily Collins joins previously announced celebrity investors Mila Kunis, Daisy Ridley, Zoe Saldana, and Brooklyn Decker, who invested during an earlier friends-and-family round.

Beauty Independent

Silas Capital is honored to be selected as a finalist for Growth Investor of the Year in Beauty Independent’s 2024 Beacon Awards. All made possible by partnering with the incredible founders/teams driving forward change in the beauty and wellness industry across our growth-stage portfolio: ILIA Beauty, MAKEUP BY MARIO, Vacation Inc., Hello Cake, VIOLETTE_FR, Herbivore Botanicals and Wonderbelly. 

And we are proud to be nominated alongside our accomplished friends at Unilever Ventures, Prelude Growth Partners, Sonoma Brands Capital, and CULT Capital. 
 
Thank you Beauty Independent for this recognition.

Big cheers to Mary Murtagh who just joined the Silas Capital investment team. Her skills and enthusiasm are a perfect match to our mission. Welcome aboard, Mary! #growthequity #venturecapital

https://lnkd.in/gKJzc9Pt

Say hello to SILAS Capital II – our new flagship consumer growth-equity fund, which had it’s final close this week. We’d love to hear from you as we’re looking for amazing brands that are great businesses underneath to join a growing portfolio/ecosystem including MAKEUP BY MARIO, ILIA Beauty, Boll & Branch Bellroy, Vacation Inc., Hello Cake, Wonderbelly, Sakara Life, Herbivore Botanicals, Bare Snacks, VIOLETTE_FR…to name a few.

https://lnkd.in/g9dVyreD

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