SmartyPants Vitamins develops and sells gummy vitamins for children and adults, offering a range of products including multivitamins and specific health formulas.

SmartyPants Vitamins

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Clay Nichols

Vice President, Human Resources

Cynthia Izaguirre Yilmaz

Vice President Data and Technology

Ellen Hamilton

Vice President of Sales and Business Development

Rebecca Adams

Director, Shopper Marketing

Amy Avellar

Director of Design

Ananela Chirinos

Director, Omni Channel Digital Marketing

Angelique Lettich

Operations

Gabriela Martinez-Stucchi, MBA

Director of Regulatory Affairs

Laura Trujillo

Sr. Director of Sales, Club and International

Mary Harvat

Greater Los Angeles Area Companies that Exited

Acquired West Coast Companies (Top 10K)

Closed United States Health Care Companies

Acquired California Companies (Top 10K)

SmartyPants Vitamins offers gummy vitamins that include multivitamin, omega-3, and vitamin D supplements for kids and adults. It is a vitamin company that creates All-in-One gummy vitamins for both kids and adults, combining a full multivitamin supplement, omega 3 supplements, and vitamin D supplement into one serving of gummies.

The company was founded in 2010 and is based in Venice, California.

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Venice

California

United States

North America

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How Private Equity Helped a Supplement Brand Grow Revenue by 20x

SmartyPants, SPINS, and ATW headline Supplements for Kids webinar

A multivitamin containing over 15 nutrients including omega-3 EPA and DHA, designed for adult health.

Formulated with 17 nutrients including vitamins for immunity, energy, bone health, and to maintain healthy hair, skin, and nails.

Gummies providing 17 nutrients for fetal development, immune support, and energy metabolism during and after pregnancy.

A supplement with Ashwagandha and melatonin to promote relaxation and improve sleep quality.

Combines prebiotics and probiotics to support digestive health and strengthen the immune system.

Includes over 15 nutrients plus dietary fiber to support digestion, bone health, and energy metabolism.

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SmartyPants Vitamins