SocialClimb is a healthcare marketing platform that connects physicians with their best-fit patients online. They provide a HIPAA-compliant, automated system that applies best practices for online visibility and uses predictive data analytics for targeted patient acquisition. Their platform helps healthcare providers improve their patient mix, grow their business, and track marketing spend and ROI.

SocialClimb

Easily attract the patients you want with SocialClimb’s automated, practice-friendly system. Our innovative tools take you to the top of online search results by getting you what search engines are looking for: (1) optimized listing pages and (2) robust online reviews that demonstrate excellent patient care.

You can further use SocialClimb’s Boost feature to fully maximize Google’s search system, broadcasting your successful reputation, and increasing your visibility in your most preferred markets.  Reach the clients you want, and then capitalize on your authoritative reputation as these potential patients trust your skills and take immediate action.

SaaS Capital

Resolve Growth Partners

Spring Capital Partners

Minimizing Patient Acquisition Costs

Join ClearWave and SocialClimb for part 1 of our 3-part Marketing Minute: Patients, Profits, and Practices webinar series called, Minimizing Patient Acquisition Costs. 

Presenters: Kristen Bryant, VP of Marketing Clearwave & Jonathan Reese, VP of Marketing SocialClimb. 

In today's highly competitive healthcare landscape, minimizing patient acquisition costs is more important than ever. During this webinar, we will explore how to calculate patient acquisition costs and tips on how to optimize it.

In this short, 15-minute session you’ll learn:

How to calculate your PAC and include costs that are often overlooked. Optimize your PAC with your patient lifetime value.
Balance your spend with growth to maximize your profitability.
Accelerate patient acquisition and fill last-minute appointments

Whether you're an independent practice or part of a larger healthcare organization, this webinar is for you.

Marketing Minute: Patients, Profits, and Practices 

Join ClearWave and SocialClimb for an upcoming 3-part Marketing Minute: Patients, Profits, and Practices webinar series called "Maximizing Lifetime Patient Value". In today's highly competitive healthcare landscape, maximizing lifetime patient value is more important than ever. During this webinar series, we will explore how to calculate and optimize lifetime patient value for your healthcare organization.

In this series, you'll hear from industry experts on how predictive patient targeting and online reputation management can help healthcare organizations attract and retain patients, resulting in increased lifetime patient value. You'll learn how to calculate your lifetime patient value and how to optimize it by enhancing patient satisfaction and loyalty. We'll also discuss how to balance your spend with growth to maximize your profitability.

Online reviews have become a critical part of how patients choose healthcare providers. With a few clicks, they can read about the experiences of others and make informed decisions about where to book their next appointment.

#healthcaremarketing #patientacquisition

Managing Online Reviews for Healthcare Providers - Traps to Avoid https://hubs.li/Q01NBX5T0

If you don’t have a local SEO strategy for your healthcare organization, you’re missing out on a large, high-intent audience. When patients begin looking for a healthcare provider near them, they turn to online search, and for the majority of them, Google is the search engine of choice. What’s more, 46% of these daily searches include local intent.

Setting up Google Business Profile for Your Business https://hubs.li/Q01NbFCn0

Healthcare companies compete to get patients just like other businesses.  Understanding important metrics around your patient acquisition isn't just important but imperative to getting the right patientèle in the door.  Healthcare analytics help refine your targeting, messaging, channel, budget, and more.  

If you're not.... you really should!

3 Ways to Use Analytics in Healthcare Marketing https://hubs.li/Q01MQTNH0

Do you use Patient Reported Outcomes to assess need and progress of your current patient?  How are you reporting on PROs?  

Patient-reported outcomes provide the missing link in defining a good outcome by capturing the quality of life matters that patients care about and which often cause them to seek out treatment in the first place.

Patient-Reported Outcomes — What Are They and How Do They Work? https://hubs.li/Q01MQTF00

Did you know that if you're not getting regular reviews on your Google Business Profile you get de-prioritized and don't show up in local search?  Positive reviews are great but that's not all.  Recency, positivity, and frequency are all important to drive patients into your practice. 

Importance of Getting Online Reviews for Your Healthcare Organization https://hubs.li/Q01M3B9V0

Do you know your Patient Acquisition Cost?  How about the average value of a patient?  Are you overspending on marketing?  Could you spend more?  These are all important to know when you're running a practice.  
If you don't know these.... guess. Start somewhere.  Get a guesstimate of where you stand to get a handle on your PAC. 

How to Reduce Patient Acquisition Cost and Increase Lifetime Patient Value https://hubs.li/Q01M3qtm0

If you understand the importance of the Google Business Profile for online presence and reviews, you'll get Apple's new ABC.  Apple's new Apple Business Connect was done right where customers can find your business in Maps, Apple Wallet, Siri.  You can even add events to your profile. 

Why You Should Set up Apple Business Connect for Your Healthcare Organization https://hubs.li/Q01M3vMk0

Creating patient personas: where and how should you start? Patient personas can help depict the needs, experiences, mindsets, motivations, and pain points of healthcare consumers. Read our eBook "Overcoming Healthcare Marketing Challenges" to learn more. 

https://hubs.li/Q01KhNMX0

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