SOUNDWaves — the climate investment arm of Sound Ventures — partners with global brands and corporates on sustainable supply chain management.

SOUNDWaves

TURN - REUSE was selected as Starbucks' reuse partner for 2023 to launch a multi-store pilot in Northern California, which went live today, to support Starbucks in reaching their reuse goals by 2025. As part of this pilot, TURN has integrated Starbucks’ technology into its smart bins.

We are proud backers of TURN - REUSE and are excited to support the company’s next phase of growth working with major corporations, including Live Nation Entertainment, C3 Presents, Oak View Group, Starbucks, PepsiCo, and Delta Air Lines.

“The coffee giant partnered with Turn Systems, a company that specializes in designing reuse systems, to set up the pilot. (BIG - Bjarke Ingels Group, the design firm, worked on the design of the bins where they can be dropped off.) 'We’ve really been building the platform and backend that is needed for reuse at scale,' says Turn founder Ryan Everton”

We are excited to announce our investment in Matter., a microplastics filtration company whose patented self-regenerating technology is rolling out in commercial and industrial water settings. 

SOUNDWaves led the $10M Series A alongside S2G Ventures, with Regeneration.VC, Katapult Ocean, and strategics. We look forward to working with Adam Root and the Matter. team!

"Matter's micro-filtration technology is class-leading and represents a crucial defence against the continuous flow of microplastic pollution from our homes, workplaces and built environments" added Katherine Keating, Managing Partner at SOUNDWaves. "Legislation is inevitable given the ecological and health impacts of microplastic pollution that are becoming better understood every day, and we are already working with Matter to realise the commercial relationships required to bring this impact to industrial scales, mitigating thousands of tonnes of plastic materials entering our environment every year from textile production and industrial wastewater processes."


Sound Ventures is a venture capital firm that invests in technology companies at various stages of growth.

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Sound Ventures

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