Springdale Ventures is a venture capital firm that invests in and supports the growth of consumer brands.

Springdale Ventures

We are partnering with resolute founders, who are pursuing  their passions, and helping them create meaningful, sustainable brands.

Like the founders we work with, our world-class team is dedicated to achieving results through teamwork. We leverage our team of entrepreneurs, operators and investors’ expertise and expansive networks to source the most transformational founders and enhance the value of our portfolio brands.

I’m incredibly grateful to be recognized as part of the Nosh.com Notables Class of 2024! 🎓 Transitioning from founder/operator of natural products brands to co-founding Springdale Ventures has been a rewarding journey. The incredible spirit and resilience of CPG entrepreneurs, along with the strong partnerships we build, continually inspire and drive me to evolve and innovate. ⚡️

It’s a true honor to invest in and support our portfolio companies ❤️, and to collaborate with our amazing team and so many outstanding individuals in our industry. I’m excited and optimistic about the future, as entrepreneurial brands continue to transform culture and reshape the consumer products landscape.
Thank you to Nosh and all my peers for this recognition!

https://lnkd.in/gTiTR-nz 

Congratulations to all this year’s Nosh Notables: Dionne Laslo-Baker, PhD Ayeshah Abuelhiga Anne Streit John Foraker Lewis Goldstein Steve Wangler Emily Schildt  Karen Ivanis-Rogers Jimmy Donaldson Keith Kohler Allison Ball Natalie Shmulik Jane Strode Miller Ryan Lewendon Marc Washington Scott Romano Peter Rahal Norma Chu Amrit Richmond Matt Leeds Pete Maldonado Rashid Ali - Thank you to Monica Watrous Jeff Klineman John Craven Jacqui Brugliera

Congratulations to Maureen Brown and the team over Mosie Baby for their recognition in Fast Company's 2024 Innovation by Design Awards!

The Taylor Swift Economy is a real thing, and the The Wall Street Journal just announced its next commodity: Friendship Bracelets. ✨

In a popular song, Taylor sings about making friendship bracelets—so many #swifties made their own.

Now, "Fashion designers are upgrading the Eras-Tour accessory from plastic to enamel, gold and even diamonds, with prices ranging from $130 to over $5,000... Swift seems to approve of the upgrade; in January, the 34-year-old wore a Wove Made bracelet with white diamond “thread” and yellow gold beads. Similar designs retail for $6,000."

T-Swift fan or not, there's a BIG lesson here. "Friendship bracelets" are a product all about community. In this example, brands have capitalized on selling a product that's a gateway for consumers to join a community representing something so much bigger. 

Some of the world's most successful CPG brands revolve around one thing: ➡️ COMMUNITY ⬅️. They have built a loyal fan base of brand/product advocates, and that's the foundation of an incredible marketing strategy.

So, how does your consumer brand/product create community?

Shout out to Wove for their feature in WSJ! ✨ Read the full article:

https://lnkd.in/gpZur9Nc 

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#taylorswift #cpgbrands #cpgindustry

We recently hosted a happy hour with Listen Ventures for the founders, funders and friends shaping the consumer ecosystem in Chicago. ✨

The event attracted over 80 attendees, fueling our excitement for this city's CPG industry even further. Special thanks to our partners SG Credit Partners and Kilpatrick!

#cpgindustry #venturecapital

Name a more iconic duo: 🍕 & 🍷... We'll wait.

Did you know that In Good Taste sells a Pizza + Wine Pairing? "Where every bite and sip offer a blend of familiarity and adventure," IGT explains.

The kit includes Neapolitan Dough Mix, Savory Red Sauce, Pepperoni, and 8 IGT wines - perfect as a gift for any wine/pizza lover... or you. 👀

IGT never fails to come up with brilliant ideas to keep their consumer goods (mini wine bottles and subscriptions) fresh and exciting. Because of fun ideas like this, IGT sells out of their limited-time collections, PLUS, they are continuously featured in gift guides and magazines further spreading their reach.

Brilliant work, IGT! We're proud to have you within our portfolio of CPG brands.

https://lnkd.in/gsVYxAeK

#venturecapital #cpgbrands #cpgindustry #consumergoods

More celebrity-founded brands are pivoting. Naomi Osaka's KINLÒ and Thor's Skyr , which counts Terry Crews and Dylan Sprouse as co-founders, are both undergoing rebrands.

In this piece by Gabriela Barkho, we speak to Avantha Arachchi of A-Frame Brands, Genevieve G. Gilbreath of Springdale Ventures, Unnar Beck, and 🎬 Dhruv Patel of Celebrity Packaged Goods.

COM:SPRINGDALEVENTURES

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