Stein IAS helps build B2B brands by unifying brand and demand, utilizing creativity, advanced brand-to-demand models, and full-funnel media capabilities.

Stein IAS

Stein IAS | 20,284 followers on LinkedIn. Unifying Brand-to-Demand to Drive Growth | Stein IAS helps build the world’s most demanded B2B brands by unifying brand and demand—and strengthening each to the benefit of both. Through highly effective, highly awarded creativity, B2B’s most advanced brand-to-demand GTM model, and full-funnel media capabilities, we drive differentiation, distinction and growth for clients worldwide. Stein IAS was named ANA B2 and Global ACE Agency of the Year in 2024 as well as 2023 and has been named ANA B2B Agency of the Year 12 times over the past 14 years.

Tom Stein

Jason Abbate

Chief Innovation Officer at Stein IAS. Creating unified brand to demand experiences (BDX) that build brand strength and drive growth. Creator and…

Marc Keating

Senior Brand Research & Strategy Consultant

Simon Ward

ADWEEK has just broken the news: we are very excited to introduce the new Global CEO of Stein IAS and Executive Chair of MSQ B2B, Kate MacNevin . Kate is one of the most accomplished agency leaders there is. She joins Stein IAS after a storied 30-year career including 18 years at McCann, most recently as the Global CEO and Chair of MRM and Global Chief Operating Officer of McCann Worldgroup . You can read the Adweek article here: https://lnkd.in/eHEcXwP4 Kate takes the helm alongside Tom Stein , our Chairman and Chief Brand Officer, and Craig Duxbury , our Global President. She shares with Tom, Craig and everyone at Stein IAS an unparallelled passion for #B2B marketing. She has a clear focus: to scale Stein IAS, further build its B2B-leading brand-to-demand capabilities, and support clients in driving growth. The fact that Kate (with her pedigree) has come together with Stein IAS and MSQ (with our momentum) at this moment in time is much more than a matter of fate! So, please join us in welcoming Kate. With her leadership, Stein IAS’ momentum will accelerate as never before. Peter Reid Charles Courtier Kate Howe

Mark your calendars for #B2BDay to join ANA Business Marketing NYC . In TWO days, the top CMOs and industry leaders will explore the topic of #growth . At the 'Leading Growth' session, Deloitte 's Mark Singer , TIAA 's Micky Onvural and our chairman Tom Stein will share what it means to drive growth in an era where business interdependencies have never been more essential. Tickets going fast. Register today: https://lnkd.in/eiuHkS67 #B2BMarketing #AdvertisingAndMarketing

Big congratulations to our Head of Strategy, Americas, Maria Becker , for being recognized as one of Ragan Communications and PR Daily ’s Top Women in Marketing! Bold. Innovative. Visionary. Exceptional. We’re proud to celebrate Maria and all of the trailblazing women recognized for leading marketing into a bold new era. #WomenInMarketing #RaganAwards #MarketingAndAdvertising

Yesterday morning, we convened an extraordinary all-staff at Stein IAS to introduce the agency to our new Global CEO, Kate MacNevin . The search for a CEO to lead Stein IAS into the future has been underway for quite some time. The culmination of that search could not be more exciting or richer with opportunity. Kate is an immensely talented B2B agency leader. As she shared at our all-staff, her career has been marked by the growth she has achieved for her agencies, always underpinned by the value she has helped deliver to clients. Side-by-side with Derek Stewart , Craig Duxbury , Tom Stein and the entire leadership team at Stein IAS, Kate is initiating a new chapter for Stein IAS, building on the chapters that preceded it to shape an even bigger, brighter future.

We attended the ARF David Ogilvy Awards ceremony and took home Silver for our ‘Demand More’ campaign with Juniper Networks ! Paying tribute to David Ogilvy, these awards celebrate his belief in the power of research to fuel effective creative strategies. We’re proud of the dedication, strategy and creativity behind ‘Demand More’, demonstrating that the art and science of advertising can deliver impactful results. Thank you to our client Juniper and everyone involved in this award-winning campaign! #B2BMarketing #MarketingAndAdvertising

London was buzzing with #B2B innovation at the third annual International Advertising Association (IAA) Global B2B Brand Summit. It’s clear — the B2B Decade is in full swing, and the future is all about building brand strength to propel growth. Here are a few key insights from this extraordinary gathering of brand leaders: 🔮 The B2B ‘buying group’ is being re-defined to account for hidden buyers with huge influence on decisions. 🔮 The most successful B2B brands are building on existing strength by staying true to their core and flexing to reflect customer and cultural relevance. 🔮 Brand boundaries are expanding as many ‘B2C’ brands increasingly lean into their hugely significant B2B component parts. 🔮 Leveraging the employee base in a structured way (and at scale) to drive brand visibility and engagement through social channels is a clear opportunity. 🔮 Unifying the brand-to-demand experience is the B2B GTM of the future. Stein IAS is proud to have partnered with IAA to bring this inspiring Summit to life. Planning for the 2025 Global B2B Brand Summit series is already underway! #BrandBuilding #AI #MarketingStrategy #FUTUREADY

We’ve got a new Media Supervisor on board — Kayla Starkey! With her expertise in #media strategy and a results-driven mindset, she’s already helping us take client campaigns to the next level. Cheers to Kayla as she kicks off her journey with Stein IAS 🥂 #EmployeeSpotlight #SteinIAS

Are #brand and demand locked in an endless tug of war in your organization? It's time to end the tension. Discover how to harmonize your brand and demand efforts with the BDX Playbook — your guide to B2B’s first-ever Brand-to-Demand Experience framework. Developed by WARC , Stein IAS and LinkedIn , with the collaboration of dozens of marketing leaders, the BDX model is available to download now: https://lnkd.in/exPuZbRf #B2B #B2BMarketing #BrandtoDemand

AI is transforming industries at lightning speed, but how is it reshaping #B2B overall - and the B2B 'brandscape' in particular? At the International Advertising Association (IAA) Global B2B Brand Summit, get expert insights into: · The brands that are emerging as AI’s lighthouse brands · The greatest areas of impact AI will have on the marketing function itself We’re less than 48 hours away the Summit! LAST CALL to register: https://lnkd.in/eTfpsSV8 #FUTUREADY #AI #MarketingAndAdvertising

As an Account Manager, Abigail Levin goes above and beyond to ensure that our clients are delighted. We’re proud to have her with us, driving excellence and helping achieve greatness every day. If you’d like to join our Client Services team and be a part of Stein IAS, apply here: https://lnkd.in/erk2XqD3 #EmployeeSpotlight #SteinIAS

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