Strike Social provides campaign management services for social media advertising across platforms such as YouTube, TikTok, and Meta. They utilize machine learning technology to enhance paid media performance.

Strike Social

Strike Social | 11,204 followers on LinkedIn. Strike Social SWAS ad technology minimizes ad costs and elevates success in campaign outcomes. | Strike Social’s machine learning technology is an end-to-end YouTube, Meta, TikTok, and all-biddable social execution platform built to generate savings for agencies and deliver campaign performance for brands. 

We are a SWAS (Software with a Service) AdTech business partner. As an extension of your team, our 24/7, global team leverages our proprietary planning, pacing, and optimization tools to generate significant savings and efficiencies on every campaign.

Managing Director N. America Chief Revenue Officer, CTV, Video, , AI Technology, Gaming & Web 3, Executive

Bill Drolet

Founder/CEO @ Strike Social

Patrick McKenna

Sales Director @ Strike Social | Google, Meta, TikTok Partner, AI Optimization

Marc Callison

UK & Ireland MD Strike Social I NED

James Walden

🚨 Media Buyer Myths: Busted! 👀 We asked our media buyers what common myths they'd like to set straight, and Cian Bautista, one of our experts, gave us this hot take. ✅ Follow our page for more myth-busting insights from our team and learn what it takes to create precision-driven campaigns. 🤔 Curious to know what really drives campaign success? Claire is here to break down one of the most misunderstood aspects of media buying—and her insights might surprise you! 👇 ✅️ Watch the video on why certain assumptions about media buying don’t hold up! #LifeAtStrike #mediabuying #paidads #advertising #paidsocial

If you're advertising on YouTube, imagine transforming your video and image ads into a dynamic shopping experience that drives engagement and action. With Demand Gen campaigns, you can: 1️⃣ Reach the right audience: Google’s machine learning surfaces the most relevant products to the most interested viewers. 2️⃣ Drive measurable outcomes: Optimize for max conversions, target CPA, or ROAS with visuals that captivate and convert. 3️⃣ Simplify your strategy: Use your Google Merchant Center product feed to auto-generate high-quality creatives tailored to your audience. Get more out of every ad dollar. Learn how Demand Gen campaigns drive measurable results on the YouTube Advertisers page. #YouTube #YouTubeAds #advertising #ads #demandgen #VAC

Many advertisers struggle to scale campaigns effectively during high-stakes periods like the holiday season. Often, the issue isn’t your creative or targeting—it’s your budget pacing strategy. ✅ Tired of overspending on underperforming ads? Our Meta-certified team can optimize your pacing for better results—send us a message to get started. A well-paced budget ensures your campaigns stay efficient, adaptable, and ready to capture high-conversion opportunities when they matter most. In our latest blog, Strike's Meta Ads Expert, Giesele , breaks down: 1️⃣ How budget pacing works and why it’s vital. 2️⃣ The risks of poor pacing during seasonal spikes like Black Friday or Q5. 3️⃣ Real-world strategies Strike Social uses to optimize pacing for consistent ROAS. Read the article here and discover how to keep your campaigns running at peak performance during even the busiest ad seasons. ⬇️ #Meta #MetaAds #advertising #paidsocial

What's New On Instagram? Instagram Updates: Read the latest news about the platform ⬇️ 👉 (Follow us for more Instagram updates!) 📣 Instagram Tests Tab for Story Highlights Instagram is testing a new profile layout that could change how we view Story Highlights! The update introduces a dedicated tab for featured Stories, making organizing and showcasing your content more accessible. With dual-display functionality and a Reels-style organization, the new layout will give your Stories enhanced visibility. Story Highlights will now appear in the main profile grid, as well as a separate tab alongside regular posts and the Reels tab. This change improves content accessibility and streamlines profile navigation for a more user-friendly experience. In a limited rollout phase and testing in select markets, Adam Mosseri hinted at this feature, which is expected to be officially announced soon. 🗣️ Instagram Denies Reducing Reach of Sponsored Content Adam Mosseri, Instagram’s head, has debunked another common myth in his ongoing series of informative posts. This time, he’s addressing the rumor that Instagram purposely downranks posts labeled as “sponsored” to force brands to pay for more reach. Mosseri clarified, “We don’t downrank posts that you mark as sponsored. It helps us understand Instagram to know what is sponsored, but it’s important for creators to mark things as sponsored without fear of downranking so they can comply with local laws globally.” This post is part of Mosseri’s broader effort to clarify common misconceptions about Instagram. 🤖 Instagram Tests Simplified AI Profile Image Generation Instagram is testing a new feature that could change the way users update their profile pictures. The app is experimenting with AI-generated profile images, allowing users to create more stylized, artistic versions of themselves directly from their profile editing options. While this may be a fresh approach for Instagram, it’s not entirely new in the social media world. However, the move raises questions about authenticity. Social media has long struggled with bots and fake profiles, with AI-generated images sometimes used to deceive users. via Lindsey Gamble , Adam Mosseri , and Social Media Today, LLC ) *source links in the comment section 👇 #creatoreconomy #privacy #influencermarketing #instagram #updates #news #reels #creators #brandsafety #brandsuitability

As we approach the holiday season, brands prepare for one of the most intense retail periods: Cyber Five. But in a world where every click counts, how do you make your holiday campaigns truly shine? The answer is data-driven marketing ⬇️ ✅ Message us to explore how CampaignLab’s 24/7 machine learning technology can dynamically adjust your campaigns for peak performance. During high-stakes events like Cyber Five, data-driven insights help brands maximize ad performance, optimize budgets, and deliver hyper-relevant content to the right audiences. 👉 Why should you care about data-driven marketing this holiday season? Because every impression and conversion tells a story that can guide smarter spending and more impactful audience engagement. Don’t leave your success to chance — let the data drive! 👉 In this article: Check out what Strike Social’s Director of Technology, Bing Bu , says about the importance of a smooth data pipeline. 💡 Want to know how to use data effectively for holiday advertising? Our article explains how machine learning and predictive analytics can drive better results in this Cyber Five event. #data #CyberFive #retail #holiday #technology #ai #advertising #paidsocial

What's New On Instagram? Instagram Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Instagram updates!) 💌 Instagram Adds DM Filters for Creators Instagram has just rolled out new messaging filters designed specifically for creators! These updates make managing message requests easier and quickly finding key inquiries in a crowded inbox. Now, creators can sort DMs by criteria like the sender's follower count, verified accounts, and even separate messages from brands or other creators. A dedicated "Story Replies" folder lets creators easily distinguish actual messages from Story reactions to focus on real connections and collaboration requests. nstagram says it’s “continuing to invest in improvements” to make navigating DMs even easier for creators, so we may see further updates soon! 📈 Instagram Expands Post Boosting to More Formats Instagram expanded its post-boosting options, giving users even more ways to amplify their top-performing content! Previously, specific posts with GIFs, stickers, or copyrighted music faced restrictions and couldn't be boosted. Now, Instagram's latest update allows most GIFs and stickers to be eligible for boosting, making it easier to turn your standout organic posts into promoted ones. If you've ever hit a wall trying to boost posts, it might be worth revisiting those popular updates to extend their reach while trending. While most GIFs and stickers are now eligible, copyrighted music remains restricted. But there's a new option: swap out restricted tracks for a boost-friendly song to keep the momentum going. 🔒 Instagram Introduces AI for Age Checks, Teen Safety Meta is stepping up safety on Instagram with new AI-powered tools focused on protecting teens. Using advanced "Adult Classifier" technology and automated age detection, Instagram aims to curb age misrepresentation while enhancing privacy for younger users. The system will categorize users as under or over 18, track content interaction, analyze follower connections, and even scan birthday posts to ensure age consistency. Privacy adjustments will kick in automatically for teen accounts, imposing age-based content restrictions and blocking unwanted interactions. This proactive age verification approach directly addresses parental concerns and keeps teens' experiences age-appropriate. (via Bloomberg , Instagram for Business , and Social Media Examiner ) *source links in the comment section 👇 #creatoreconomy #privacy #influencermarketing #instagram #updates #news #reels #creators #brandsafety #brandsuitability

🚨 Ever wonder what keeps Bing Bu , our Director of Technology, up at night? When the data pipeline goes quiet, it’s every tech leader’s nightmare. ⬇️ ✅ (Follow our page for more exclusive insights and expert tips from the Strike team) Imagine starting your morning only to find out no fresh data has come in. Whether it’s a glitch in the cloud or an API snag, any disruption means our team is on high alert to troubleshoot fast. Data is at the heart of everything we do, powering campaign precision and results. That’s why we’re relentlessly focused on keeping data flow smooth and error-free—no matter what obstacles come our way. #LifeAtStrike #technology #data #datascience #paidsocial #advertising

What's New On Meta? Meta Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Meta updates!) 🔎 Meta Builds AI Search Engine to Reduce Google Dependence Meta is developing its AI-driven search engine to cut ties with Google and Microsoft Bing for its chatbot's information needs. This in-house search engine aims to respond directly to topics like news and sports, reducing reliance on external search providers. Meta's web crawlers are already gathering data to support this initiative, which is a backup if Google or Microsoft end their partnerships. Beyond contingency, the project is part of Meta's long-term goal to enhance its AI models with more controlled data sources. 📈 Meta Q3 Earnings Surpass Expectations with 19% Revenue Growth Meta's latest earnings report reveals weaker-than-expected user growth and warns of rising infrastructure costs in 2025. In after-hours trading, the stock saw a slight dip. Key figures include earnings per share at $6.03, above the $5.25 forecast, and revenue at $40.59 billion, surpassing the $40.29 billion estimate. Sales grew 19% year over year, with net income up 35% to $15.7 billion. However, daily active users reached 3.29 billion, just shy of the anticipated 3.31 billion. Despite these challenges, Meta forecasts fourth-quarter revenue between $45 billion and $48 billion, surpassing analyst expectations. As competitors like Alphabet and Microsoft report strong earnings, all eyes remain on Meta's evolving strategy in the digital advertising space. 📱 Meta Develops AI to Catch Teens Lying About Age Meta is harnessing AI to identify users misrepresenting their age on Facebook and Instagram, aiming to shield minors from potential harm. According to Bloomberg, the tech giant is developing an "adult classifier" that will categorize users as either older or younger than 18 by analyzing their account data, including follower lists and interactions. This new AI system is set for live testing on Instagram early next year, enhancing Meta's efforts amid increasing scrutiny regarding the impact of its platforms on teens. In response, Meta suggests that app stores enforce age restrictions to prevent young users from creating accounts. Until broader regulations take effect, the focus remains on improving existing measures to ensure young users' safety online. Meta for Business (via The Information , CNBC , Bloomberg ) *source link in the comment section 👇 #meta #metaai #ai #search #teensafety #facebook #instagram #updates

The holiday shopping season is upon us, and it's bringing a surge of new ad tools on platforms like Meta, YouTube, and TikTok—each designed to capture the $101.38 billion in projected US social commerce sales for 2024. ⬇️ ✅ Message us to explore how Strike Social’s tailored solutions can amplify your brand’s reach and ROI this holiday season! As advertisers ramp up for this critical retail holiday period, keeping pace with these platform-specific features is essential for reaching multi-platform, on-the-go shoppers effectively. Key platform highlights: 👉 Meta offers streamlined visuals for an automated shopping experience 👉 YouTube ramps up engagement through Demand Gen and interactive elements in Shorts 👉 TikTok simplifies ad management with Smart+ Campaigns Read the full article for in-depth insights and optimization tips. ✅ Strike Social is here to make your holiday campaigns easier. Our SWAS (Software with a Service) model helps you cut costs and enhance efficiency, delivering up to 20% more performance across platforms like Meta, YouTube, and TikTok. #paidsocial #socialcommerce #holidayshopping #MetaAds #GoogleAds #YouTubeAds #TikTokAds

🎃 This Halloween, we asked our team to share the spookiest nightmares they face in their roles… ⬇️ (Follow our page for paid social insights, tips, and a little Halloween spirit! 👻) Here’s what sends chills down the spines of Fatima and Seline , our media buyers: “Blowing. The. Budget. It’s a nightmare no media buyer wants to face!” Every campaign requires a careful balance of budget, reach, and performance. But things can take a terrifying turn when unexpected costs surge or performance dips. ✅ At Strike, we confront these fears with laser-focused performance monitoring and real-time adjustments to keep campaigns right on track. Because delivering within budget? Now that’s the treat we’re all after. 🎃 #LifeAtStrike #Halloween #paidsocial #advertising

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CFO / EVP - Global Finance

Jerry Rinard

Founder

Executive Vice President, Global Chief Commercial Officer

Peter Barrie

VP of Sales

Cameron Wallin

Account Strategy Director

August Drilling

Digital Account Director

Jeannette Millan

Kimie Arenillo

Head of Global Strategy

Lee Baler

Director, East Coast Sales

Ross Cohen

Director of Technology

Xuebing (Bing) Bu

Lawrence Chu

Founder & CEO

Tim Helfrey

Diane Morgan

Director of Finance

Karol Blaszczyk

Konrad Demkowicz

Art Director

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Strike Social develops artificial intelligence and provides 24/7 optimization to drive the best outcomes in social media advertising. Through media-buying software and service, Strike powers 15,000+ campaigns each day for the world's leading agencies and brands, including Disney, Honda, Xbox, Mattel and Wendy's. With global operations, Strike is headquartered in Chicago and was named the city's Best B2B Startup in the 2016 Moxie Awards.

Recent recognition: 2016 Moxie Award: Best B2B Startup; 2016 ChicagoInno 50 on Fire Winner; 2016 Red Herring 100 Award

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Strike Social provides campaign management services for digital advertising across various social media platforms, including YouTube, TikTok, and Meta. The company offers automated media planning and analytics to enhance ad efficiency.

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