Inspired by our brand values of future, craft, and culture, we aspire to create timeless design that empowers confidence. From classic to iconic style, we revisit heritage pieces through a contemporary gaze driven by an unwavering commitment to our sustainable mindset. 

We embrace our diverse and inclusive global community through these shared ideals and our passion for freedom of self-expression. Motivated by the cultural threads and moments that form the rich tapestry from which we weave our products, we strive to create new sources of inspiration for our passionate collective tribe of like-minded individuals.

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Superdry

Future, Craft, Culture.
Two decades of an iconic British brand.
 
Twenty years on from Superdry’s inception, our founder and CEO Julian Dunkerton recollects his inspiration for starting the brand, his love of design, quality and authenticity, discusses his passion for craftsmanship and continual reinvention, and reveals “Future, Craft, Culture” – the freshly minted brand values that Julian lives and breathes - which are giving fresh impetus to this iconic British brand’s drive for sustainability and zeal for progress.

Check out the clip to hear more. 

#Superdry #FutureCraftCulture 

Our Store Development Team has been busy supporting Superdry's international partners with some exciting new store openings. 

The end of 2023 saw franchise partner Brand Collective successfully open their newest Superdry store in Melbourne Central Shopping Centre, a diverse shopping and dining destination bringing together more than 300 retailers over five levels in the heart of Victoria's vibrant capital city. 

Fast forward to January 2024, and our IP partner Reliance Brands Limited proudly opened their 63rd Superdry store in India, located in Bangalore Airport's Terminal 2 building. Recently named the 'world's most beautiful airport' by UNESCO, T2 is expected to service up to 25 million passengers this year alone. 

These latest projects are the result of a huge collaborative effort between our in-house experts and dynamic partners, and we look forward to welcoming new and existing Superdry customers to both locations over the coming year. 

#Superdry

Welcome in the Year of the Dragon with a vibrant fusion of ancient tradition and contemporary elegance.

Each garment within Superdry's Lunar New Year capsule collection is adorned with an emblematic dragon, the symbol of power and good fortune. Elevated embellishments and meticulous design elements pay homage to the most mystical creature in the kingdom.

Wishing our global community of colleagues, customers, suppliers and partners a year of power, luck, honour and success. Bring forth your dragon spirit.

#Superdry #YearOfTheDragon #LunarNewYear

We sat down with racing drivers Sebastien Buemi & Robin Frijns to get their thoughts on the Superdry x Envision Racing Formula E official partnership.

Superdry has supplied the Envision Racing team with an exclusive capsule range of sustainable, high-performance kit. The team's outerwear utilises 100% recycled-fill padding and linings, while both cotton-in-conversion and organic cotton have been used to construct the lightweight under garments.

Check out this video to find out more.

#Superdry #EnvisionRacing #DrivingSustainabilityinStyle

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Superdry is a premium fashion brand that prioritizes sustainability, craftsmanship, and cultural celebration. It was founded in 1985 in Cheltenham and has gained recognition and popularity in the UK and overseas.

Deputy CEO

ceo assistant

Gene Kannenberg

Art Director and Creative Strategist

Ai Prompt Engineer

Lead Art Director

Visiting Faculty

Content Strategist and Creative direction

Creative Consultant

Head of Creative Content

Fashion and Creative Consultant

Associate Creative Director

Creative Manager / Consultant

Head Of Design

Creative Director & Co-Founder

Creative Director

Lead Designer

Designer

Award-winning Creative & Artistic Director / Fashion +Luxury / Ai creative / Creative Strategist

Kelsang Dongsar

Brand Director

Head Of International Sales

Brand Director SuperDry

Creative brand manager Organic Shop

Brand leader Superdry

Brand Director Clarks

Brand Manager New Balance

Wholesale Account manager

Development Manager, retail chain stores

Superdry Brand Director

Alexey Larchenkov

Director of E-commerce

Head Of Ecommerce & Marketplace

Ecommerce Manager

Merchandise Specialist

Merchandiser

Junior Merchandiser

Assistant Merchandiser

Merchandising Assistant

Director of E-commerce at Superdry

Charlotte Wilson

Chief Commercial Officer (CCO)

Global Commercial Director

Global Retail Director

Retail Director

Retail Director UK & ROI

Sales Director

Regional Controller

Chief Commercial Officer

Craig McGregor

People Business Partner

Junior HR Business Partner

HR Advisor

Junior HR Advisor

Resourcing Advisor (FTC)

Resourcing & Development Coordinator

Recruitment Consultant

Carly-Mae Boulton

Web designer freelance

Managing Partner

Fabio Rocca

Head Designer

Leasing Specialist

Leasing Consultant

Customer Service Representative

Director of Admissions

Residence Director

Work Study

Jillian M

Junior People Business Partner

People Advisor - Head Office

Junior HR Advisor - Retail

Purchasing Assistant

Junior People Business Partner at Superdry

Florence Humphries

HR Assistant

Human Resources Intern

Sales Advisor

Cayleigh Abell-Lewis

Head of Finance

Head Of Finance

Commercial Controller

Senior Finance Manager

Finance Manager - Core Grocery & Impulse

Finance Manager - Fuel and Services

Finance Manager - FP&A

Project Accountant

David Eeuwens

Chief Executive Officer

Interim CEO

Shareholder

Chief Executive Officer--Superdry

Diana Dorothy

Senior Store Director / HR Specialist

Area Manager

Senior Store Manager / Recrutement

Department Manager

Senior Store Manager chez Superdry

Virginie Pedreno

Casting Director

Annette Koonjean

Team leader visual merchandiser

Maxime Minkoh

Store Director

Retail Area Manager

Retail Store Manager

Assistant Store Manager

Joytirmoy Mukherjee

Head of Technology – Supply Chain & Product Development

Dir of Program & Change Management - Global Sourcing & Manufacturing / Supply Chain Innovation

Digital Strategy & Capabilities Director (Touchless Orders)  - EMEA Marketplace Operations

Marketplace Operations Director - Strategic Accounts

Account Manager

International Gateway Lead (Consultant)

ICT Project Manager / MarCom Project Manager for Hewlett Packard Test & Measurement Organization

Digital Transformation / Change Leader / Retail, Supply Chain & Technology /Servant Leader & People Developer / ex Nike

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Superdry