Swarovski is a global company founded in Austria in 1895, specializing in designing, manufacturing, and marketing high-quality crystals, genuine gemstones, created stones, jewelry, accessories, and lighting. The company is known for its unmatched quality, craftsmanship, and creativity, and it operates a diverse portfolio of products.

Masters of Light Since 1895

Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

SWAROVSKI

Enchanted by the wonder of SWAROVSKI savoir-faire, Rahera Diaz Villar set out on a journey to delve deeper into our exquisite world, exploring her passions and inspiring others.

Spanning three decades, Rahera’s SWAROVSKI story has seen her take on a variety of positions and challenges within the business, excelling every step of the way. From working in Product Marketing and Sales to overseeing the Swarovski Magazine in her role as Content Manager, Rahera has nurtured numerous teams, using her immense expertise to bring the joy of our elegant crystal creations to life.

Reflecting on her key career milestones, Rahera takes us on a whirlwind tour of her time at SWAROVSKI. Read the full interview to discover how she rose through the ranks and ultimately found her dream role.

SWAROVSKI is on a mission to ignite innovation and excellence - not just in our products - but within our teams. That's why we're proud to spotlight our Leadership Innovation Squad, a transformative initiative designed to equip leaders with the skills, mindset, and authenticity needed to excel and drive positive change.
 
This year, we took a significant step forward with our Leadership Innovation Squad Event in Wattens, a pivotal moment where for the first time participants met face-to-face, bringing together 35 leaders from across the globe. A true melting pot of ideas, and celebration of connection and collaboration, proving that real, human interactions are the foundation of impactful leadership.
 
As we reflect on this milestone, we're filled with excitement for what lies ahead. Building on these connections, we're eager to continue this journey, achieving new milestones and shaping the leaders who will guide SWAROVSKI towards a bright and innovative future.
 
Join us on this journey of leadership transformation, where innovation meets impact.

Enchanted tints inspired by nature

Presenting SWAROVSKI's Spring/Summer 2025 Crystal LacquerPRO Ignite Effects in Soft Mint, Soft Rose, and Soft Yellow — a palette that echoes the tender sun-kissed landscapes of summertime. These delicate shades infuse designs with a touch of enchantment and serenity, like of a tranquil meadow bathed in light. Inspired by the calm beauty of the natural world, they cast a spell of fairytale magic, their soothing subtlety bringing a peaceful tenderness to creations that speak of delicate dreams and gentle repose.

Discover more: https://lnkd.in/eVKmGF3V

#Swarovski #SwarovskiCrystals

Since 1956, SWAROVSKI has crystalized the tiaras worn by the debutantes at the prestigious Vienna Opera Ball. For the second year in a row, it was Creative Director Giovanna Engelbert who designed the tiara, inspired by the Mesmera collection and imperial Austrian jewelry.

Vogue caught up with Swarovski CEO Alexis Nasard on the historic brand’s involvement in the glittering annual occasion. As Nasard explained, the Vienna Opera Ball is a true representation of the brand’s history, its Austrian roots, and its savoir-faire. This heritage, combined with the brand’s unapologetic modernity make the power of SWAROVSKI’s appeal and desirability. 
 
Read more on Vogue: https://lnkd.in/eCkfNzpX

Jing Daily caught up with SWAROVSKI CEO Alexis Nasard ahead of the Vienna Opera Ball to discuss the brand’s revamp under the LUXignite strategy and its progress in China and globally in 2023.

In Jing Daily’s interview, Alexis Nasard talks SWAROVSKI's fashion-forward retail concepts WonderLux and WonderColor, resonating with younger generations, and Pop Luxury. As Nasard explained, the texture of classic luxury credentials and unapologetic modernity make the power of the SWAROVSKI brand. A power where SWAROVSKI's CEO is looking not only to follow the zeitgeist but "to partake in its creation" as a brand that has always been a cultural protagonist.

Read more on Jing Daily: https://lnkd.in/dx6hwBvs

#Swarovski #SwarovskiCrystals

Enchanted by the wonder of SWAROVSKI savoir-faire, Rahera Diaz Villar set out on a journey to delve deeper into our exquisite world, exploring her passions and inspiring others.

Spanning three decades, Rahera’s SWAROVSKI story has seen her take on a variety of positions and challenges within the business, excelling every step of the way. From working in Product Marketing and Sales to overseeing the SWAROVSKI Magazine in her role as Content Manager, Rahera has nurtured numerous teams, using her immense expertise to bring the joy of our elegant crystal creations to life.

Reflecting on her key career milestones, Rahera takes us on a whirlwind tour of her time at SWAROVSKI. Read the full interview to discover how she rose through the ranks and ultimately found her dream role.

Let love shine this Valentine's Day with the bold brilliance of #SwarovskiMatrix.

#Swarovski #TheWonderofLove

Gift the Wonder this Valentine’s Day
 
Created to capture hearts, gift our gorgeous laboratory grown diamond jewelry this Valentine’s Day.
 
Light and love align in the shining beauty of our intensely bright laboratory grown diamonds. Created from the finest materials, these exciting new designs are made with meticulous craftsmanship and timeless style.
 
Treat those you love to a forever piece of exquisite, light-filled luxury and share the wonder of love on Valentine’s Day with Swarovski laboratory grown diamonds. 
 
#Swarovski #TheWonderofLove #SwarovskiCreatedDiamonds

Our invited guests exuded Swarovski brilliance as they arrived at the Vienna Opera Ball. Lea Elui, Nic Kaufmann, TingTing Lai, Mary Leest, Kaleen, Ginevra Mavilla and Jordan Hames were among the glittering attendees who chose to enhance their looks with Swarovski fine jewelry for this prestigious occasion.

#Swarovski #SwarovskiHeritage #SwarovskiMesmera #ViennaOperaBall

One of the most highly anticipated events in the Austrian social calendar, last night’s Vienna Opera Ball was truly a night to remember. Debutantes waltzed beautifully across the ballroom, each crowned with a mesmerizing Swarovski Tiara, designed by Creative Director Giovanna Engelbert, serving as a glittering ode to elegance and exceptional savoir-faire.

#Swarovski #SwarovskiHeritage #SwarovskiMesmera #ViennaOperaBall

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