SWAT Equity invests in high-growth consumer brands that are disrupting their categories with differentiated products, services, or technologies. The company uses its experience in brand-building, creative vision, operational know-how, financial discipline, and investment expertise to identify brands positioned to break through market norms.

SWAT Equity

Founded in 2015, SWAT Equity Partners is an early-stage venture capital firm that invests  in high-growth consumer brands that are disrupting their categories with a differentiated product or service. 
 
We believe strong brands and communities are as important to success as operational and financial performance.  And, we leverage our partners’ 80+ combined years of expertise in marketing, traditional private equity, and entrepreneurship to identify and support our portfolio, which we believe paves the way to prudently accelerated growth.


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SWAT Equity Partners

A very timely topic prompted by Rachel Brown on the (un)popularity of consumer brands, beauty companies in particular, and investment activity levels.  

SWAT Equity Partners is a proud supporter of emerging growth consumer brands.  And, we firmly believe like-minded investors who understand how to both profitably scale a company while building long-term brand equity are great partners.  

Thank you Beauty Independent for including us in this distinguished group of such investors: XRC Ventures, L'ATTITUDE VENTURES, Melitas Ventures, Willow Growth Partners, True Beauty Ventures, Top Knot Ventures Inc., Nomad Initiatives, Inc., KF Beauty, H Venture Partners, Ronald M., Red Bike Capital, Tina Henry Bou-Saba, Chip Longenecker, FAB Ventures Co-Creation Studio, and Able Partners.

#longliveconsumerinvesting

A very warm welcome to Sunnie, the latest addition to our portfolio!

Sunnie is a fresh and nutritious approach to grab-and-go snacking with its product line of dippable snacks and crackers crafted for the modern family.  All products are gluten- and seed oil-free while utilizing clean and minimally processed ingredients to offer a better-for-you alternative to legacy brands.

Big thanks to Katy Tucker and Lisette Howard for this opportunity.  And we look forward to working with the team at Fulcrum Collective and others to help bring Sunnie's products to you and your family at more retailers soon!

Doug Batie  Neil Mellers  Nick Smith, MBA  Lucy Halperin 

#feelinsunnie  #goodvibes  #healthysnacking  #kidsnutrition


https://lnkd.in/eDskFhZp

SWAT Equity is thrilled to support Jupiter alongside Willow Growth Partners and Springdale Ventures in its next chapter of growth!  We believe this brand has great potential to reshape the conversation around dandruff and scalp health for a customer segment that's been ignored for far too long.  

We can't wait to see how this team will continue to disrupt and give zero flakes in the process ❄   Let's go!

Robbie Salter Ross Goodhart Alexa Adler Deborah Benton Amanda Schutzbank Genevieve G. Gilbreath


https://lnkd.in/gsw5nS7q

Our partner Sarah Foley needs your support!  She is hoping to attend her first SXSW event in March 2024 as a panelist to discuss the Future of Markets - the successful topic from #ChicagoVentureSummit earlier this year.

Please take 2 seconds to vote using the link below!

> More votes = another pair of cowgirl boots 🤠 

#SXSW2024   #SSXWpanelpicker  #SeeYouSoonTecovas

Thank you World Business Chicago, Shayna Harris, Laurie Bauer and Julia Medina for providing the opportunity to SWAT Equity Partners!

📢 Exciting Updates Await! 

Our latest SWAT Talks Shop newsletter is out now. 

This month, we are thrilled to announce our latest investment in Amante 1530, an Italian Amaro aperitivo.   Over two years of incubation was involved in bringing Amante to market and we enjoyed being a part of this very distinguished group led by Ana Rosenstein.  

Check out the link below to learn more and please subscribe to stay up-to-date on all things consumer.

https://lnkd.in/eZaq43Jj

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SWAT Equity