The Boundary specializes in architectural visualization, offering services such as CGIs, animations, marketing films, virtual tours, virtual showrooms, and digital twins. Self-described as blurring the boundary between the imagined and the real.

The Boundary

The Boundary | 24,248 followers on LinkedIn. The Boundary is an industry leader in creative visualisation, virtual reality, film and animation. | Founded in 2014 by Peter Guthrie and Henry Goss, The Boundary has rapidly gained an international reputation for excellence in the visual representation of architecture and the built environment.

Our services include traditional still images (CGI&#39;s) for printed media, animation and film, VFX and immersive content including virtual reality and augmented reality.  

As an industry leader The Boundary is constantly testing new technologies and developing new techniques pushing the limits of what is possible in an ever changing technology driven environment.

Partner at Kester Capital

Abhishek Majumdar

Executive Director • Non-Executive Director • Strategic Leadership • Change & Transformation • Crisis Aversion

Tabitha Morton

Chief Executive Officer at The Boundary Architectural Visualisation

Tom Wood

Chief Operating Officer

Ben Brown

In a pioneering collaboration with Ryan Serhant , CEO of SERHANT. and renowned real estate influencer, The Boundary has produced an extraordinary film for Mercedes-Benz Places in Miami, utilizing revolutionary LED Volume screen technology— the same advanced technique used in major Hollywood productions like The Mandalorian and Top Gun: Maverick. This partnership has enabled us to seamlessly integrate Ryan into various unbuilt luxury environments, showcasing the spaces in an entirely unique and engaging manner. This film represents a significant leap into the future of real estate marketing, offering an unprecedented method to visualize and promote luxury living spaces before they are built. By leveraging LED Volume screen technology, we are able to create highly realistic, dynamic environments that adapt fluidly with camera movements and lighting changes, simulating how the actual spaces will look and feel. Having Ryan Serhant be physically present and interacting within these virtual spaces adds a personal touch that elevates the content beyond traditional visualizations. It enhances the viewer's experience, making it easier to envision the lifestyle and luxury that these properties promise. Read our full case study here : https://lnkd.in/eKEgEiwS Architecture by SHoP Architects Interior Design by Woods Bagot Landscaping by Field Operations Mercedes-Benz USA Mercedes-Benz AG #DigitalTwin #VirtualProduction #RealTIme #UnrealEngine #MercedesBenz #MercedesBenzPlaces #BrandedResidence #BrickellMiami #MiamiProperty #ArchitecturalVisualization #ArchViz #ExperientialMarketing #PropertyMarketing #LuxuryProperty

The Boundary created a series of CGI images for the launch of The Residences at Mandarin Oriental, which will also host the only North American flagship hotel of The Mandarin Oriental. These two towers will house a collection of private residences within a secluded island sanctuary, just moments from the vibrant heart of Miami. The Residences will boast two remarkable towers located at the southern tip of Brickell Key. The South Tower is planned to rise over 800 feet and offer 228 private homes, including luxurious duplex penthouses. Read our entire case study here: https://lnkd.in/ehrwYzth #TheMandarinOriental #TheResidencesatMandarinOriental #ArchitecturalVisualization #CGI #Rendering #ExperientialMarketing #PropertyMarketing #LuxuryProperty

Experience the Residences at Mandarin Oriental, Miami. Our latest film with Swire Properties Inc. (USA) showcases The Boundary's latest leap in real estate visualization using cutting-edge Virtual Production technology. Our use of Real-Time Virtual Production lets the viewer step inside a truly immersive world, transforming how spaces are presented to buyers before they’re built. By integrating our photorealistic CGI with world-class creative vision, The Boundary sets a new standard in digital visualisation for luxury developments. As always, a huge thank you to our wonderful clients, Swire Properties, and our production partners, RD Content , for working with us to create something we can all be proud of. Read our full case study and view the CGI's here: https://lnkd.in/ehrwYzth Mandarin Oriental Mandarin Oriental Hotel Group #TheMandarinOriental #TheResidencesatMandarinOriental #ArchitecturalVisualization #CGI #Rendering #ExperientialMarketing #PropertyMarketing #LuxuryProperty #VirtualProduction

130 LAMBERT // Situated in the sought-after Kangaroo Point peninsula, 130 Lambert offers an exclusive collection of 2 and 3 bedroom residences where luxury and sophistication seamlessly meet. Architecturally the design captures modern elegance with sleek lines, while full-height glazing floods each residence with natural light. The thoughtfully curated finishes blend timeless style with contemporary and executive living. Rooftop amenities, including an infinity pool, fitness studio, and private garden, provide residents with resort-like comfort while enjoying expansive views of the ‘river-city’ skyline. This desirable inner city address represents elevated urban living at its finest, with construction set to commence in early 2025. Client: Kenlynn Group Builder: Constructions Group (Aust) Architectural Visuals: The Boundary Agent: Place Bulimba Traditional Owners: Yuggera and Turrbal people

Ellivo Architects

Introducing Verve, the newest addition to Dubai's prestigious City Walk district. This exclusive collection features meticulously designed residences, ranging from elegant 1 to 4-bedroom apartments. Working with Meraas, The Boundary produced a series of stunning CGI visuals and a captivating film to promote the launch of the high-rise. Characterised by upscale interiors, lush landscaping and exquisite views, residents can enjoy refined elegance in the heart of City Walk. Read our entire case study here: https://lnkd.in/eEn2tTRw #DubaiProperty #DubaiRealEstate #UAEProperty #DHRE #Meeras #CGI #Rendering #3DRender #3DArchitecture #3DVisualization #PropertyMarketing #LuxuryProperty #ArchViz

Celebrity chef Jean-Georges Vongerichten partners with Terra on his first residential development, Jean-Georges Miami Tropic Residences. The latest branded condo features a striking 48-story tower with 329 residences in Florida's vibrant Design District. The Boundary has crafted over 40 stunning CGIs to support this new Miami condo's sales and marketing launch. These visuals beautifully capture the design ethos, which pays tribute to Miami’s lush environments and the dynamic architecture of the Design District. Read our full case study here: https://lnkd.in/e54K9q5U #MiamiTropic #MiamiProperty #MiamiRealEstate #LuxuryProperty #LuxuryRealEstate #PropertyMarketing #RealEstateMarketing #CGI #Rendering #ArchViz

The Boundary at Cityscape Global ! We're excited to announce that Chris Mitchell will attend Cityscape Global in Riyadh from today to the 14th of November. Join us for insightful conversations about upcoming projects and an opportunity to explore our offerings, from Digital Twins to our interactive Virtual Tours. Don't miss the chance to connect with us in person. Contact us to arrange a meeting. We look forward to seeing you. #CityscapeGlobal #RiyadhProperty #RIyadhRealEstate #SaudiArabiaProperty #MiddleEastRealEstate #ArchViz #DigitalTwins #PropertyMarketing

With homes starting at close to £2 million, 100 George Street is set to offer a new set of exclusive residences in London’s Marylebone, a neighbourhood rapidly gaining popularity amongst those looking to purchase within Central London. The Boundary has crafted a series of captivating visuals to narrate the story of what the future holds for Prime Central London real estate and living. These visuals not only highlight the architectural elegance and sophisticated interiors of 100 George Street but also encapsulate the essence of modern urban living. Read our full case study here: https://lnkd.in/epBJTPaR #100GeorgeStreet #Marylebone #LondonResidences #LuxuryLiving #ArchitecturalVisualization #ArchViz #Rendering #3DArchitecture #3DVisualization #ExperientialMarketing #PropertyMarketing #LuxuryProperty #LondonResidentialDevelopment

We won! I’m very proud to announce our recent achievement at the International Property Awards as the Best Interior CGI Company in the United Kingdom. This award underscores The Boundary 's focus on delivering excellence and is a testament to the dedication and skill of our talented teams. Huge thanks to Finchatton and The Whiteley team for entrusting The Boundary to bring their vision to life on such a significant project. #InternationalPropertyAwards #InteriorCGIs #ArchitecturalVisualisation #InteriorRenders #RealEstateMarketing

Dean Kennedy

Congratulations to our valued partner Lendlease for gaining approval for the remaining three towers at Collins Wharf in Melbourne 🎉 The Boundary was proud to assist with the planning application for this by using our Unreal Engine Digital Twin of Collins Wharf to produce an astonishing 35 images in 2 weeks. This additional imagery over the usual block and massing communicated a clear vision for the vibrant precinct, ensuring a swift and seamless approval If this is how good the planning renders look, wait for the marketing ✨

Matt Silver

CrUX Dataset

CrUX Top 50m

Pound Sterling

CrUX Top 10m

CrUX Top 5m

Amazon Sydney Region

Chief Executive Officer

Sales and Support

Chris Mitchell

Eliza Wellington

Business Management

Henry Goss

Managing Director, USA

James Falconer

Marketing and Product

Jason Wong

Technical Director

Joshua Gruitt

Business Development Director, USA

Patrick Redmond

Director

Peter Guthrie

Bartender, Server, Manager

Ashley Mathias

Andrew McGuinness

Chairman

Acquired Product Design Companies

Europe, Middle East, and Africa (EMEA) Architecture Companies (Top 10K)

United Kingdom Product Design Companies

Acquired Europe Companies (Top 10K)

The Boundary specializes in computer-generated images for printed media, film, and virtual reality. The company was founded in 2014 and is based in London, England.

London

England

United Kingdom

Europe

A dynamic architectural visualization tool that transforms the property buying experience with features like virtual tours, interactive exteriors, and high-resolution 360 views.

Interactive tours that allow clients to explore unbuilt environments in real-time, changing levels, materials, and lighting conditions.

Virtual representations of physical assets created using real-time data, used for city planning, infrastructure visualization, and marketing content.

Immersive virtual showroom experiences that allow brands to showcase their products through hyper-photorealistic, shoppable, virtual stores.

Highly realistic CGI films used as marketing and sales tools, created using virtual production and green screen techniques.

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The Boundary