The Brand Identity publishes content related to graphic design, showcasing projects and interviews within the industry.

The Brand Identity

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Nick Law

Founder & Director, The Brand Identity

Elliott Panam-Moody

Social Media Management || Content Creation || Copy Writing || Digital Marketing || Lead Generation

Shukrah Yusuf

Editor at The Brand Identity

Ritupriya Basu

From their studio décor and meticulously curated workday playlists to various initiatives outside client work, including their part-ownership of Exemplar Coffee, the team at Hundred Studio is undoubtedly having a blast. Having hit their five-year mark, the Belfast-based team stands as a young, dynamic creative force reshaping the traditional agency model. With their focus on sustainability, creativity, work-life balance, and ethical business practices, they exemplify a new generation of design businesses that prioritise both people and the planet, blending creative excellence with social responsibility. Co-founders Gregg Reid and Craig Norwood, along with team member Kaia Dendaluce, offer us an in-depth look at their creative journey – from a startup during the pandemic to a B Corp-certified, spritely studio with global ambitions in just five years. Read the interview → t-bi.link/hundredstudio

From tacos to cheese, Garant ensures that it brings its customers only the freshest and heartiest of food. When the team at Garant realised that their identity needed a facelift, they turned to independent strategy and design agency BAS ID, and received a whole brand refresh. To start with, their logo was cleaned and updated to have a bit more pizzazz, and the brand world was injected with life. Think fresher colours, a crisp typographic voice and series of illustrations that make talking about topics such as farming, quality and sustainability that much easier. And peppered throughout the brand are a host of stickers that provide a ‘Garant’ (a guarantee) on the quality of the food one buys. Cleverly, more than being just a badge of quality, they also become multitasking vehicles for call-outs and short brand messages, rounding up Garant’s look. See more → t-bi.link/basid

Big mockups for big projects. Showcased with the Grid Collection (2) – After Effects Templates.⁠ ⁠ All mockups → t-bi.link/store-mockups Template → https://lnkd.in/eC84HBBu

One-stop finance platform Moss is hiring a Senior Brand & Motion Designer in Berlin, London or Amsterdam.⁠ Find out more and apply → t-bi.link/jobs

The future is flexible: &why’s identity for Living Stories Lab echos their vision for storytelling → t-bi.link/livingstorieslab

The Collected Works subverts medical branding with a warm, tech-driven visual identity for Prolaio → t-bi.link/prolaio

Colour brings the flavour in Hello Comrade ’s brand for Amo Tequila, bathed in a delicious orange → t-bi.link/amotequila

Barcelona-based design studio ODA ⁠’s 8-bit identity for Cartesia, a spinoff from the Stanford AI Lab that focuses on developing advanced AI model architectures while honouring its academic roots.⁠ See more → t-bi.link/odaservices

Next-generation customer management system Planhat is hiring a Web & Brand Designer in London, UK.⁠ Find out more and apply → t-bi.link/jobs

099 came through with some fresh cap mockups, precisely rendered in crisp 3D. Every detail can be customised, including the background colour, surface texture, stitching and panel colours.⁠ 1 → t-bi.link/099-cap-mockup-1 2 → t-bi.link/099-cap-mockup-4 3 → t-bi.link/099-cap-mockup-2 4 → t-bi.link/099-cap-mockup-3

Chad Kawalec

Founder & President

Market Research Companies With Less Than $500M in Revenue

Content Creators Companies With Fewer Than 1000 Employees

Content Creators Companies With Less Than $1B in Revenue

Content Creators Companies With Fewer Than 100 Employees

Brand Identity Center specializes in creating impactful branding campaigns for various companies. The company offers services such as market research and analysis to identify target audiences and market opportunities, brand strategy development to define brand positioning, and new product development. Notable clients include Dole, Sunkist, V8, Hitachi, Monster Audio, and Playboy. The company also focuses on building brand confidence and positioning through innovative marketing approaches.

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