The world is changing.
Technology with software at its core is evolving from being an industry in itself, to becoming an enabler across all industries.
GRO is a Northern European Private Equity fund, specialized in mid-sized B2B software companies. GRO focuses on companies with strong products, which can help facilitate a change in performance through scaling sales and marketing, strengthening the leadership team and improving the operational performance.
Software and digitalization significantly affect industries and business models. They enable productivity gains, and create new ways of doing business. Similarly, the business benefits of data-driven strategies and digital workflows are equally as important.
At GRO, we are passionate about partnering and supporting companies that offer products and solutions that can help end-customers change their ways of doing business, and potentially transform their industries.

Queue-it

Tacton Systems

Omada

We are proud to see Auditdata continue to set the standard for hardware in the audiology space. The new Measure Audiometer has been developed in close collaboration with WSAudiology. Along with the updated Auditdata Measure Software, Auditdata sets the bar in supporting hearing clinics to provide Best Care Experiences for their patients.

We're proud to be a mentor company for one of the "micro-businesses" in this year's Mind Your Own Business batch. Young boys aged 13-19 try out entrepreneurship, starting and running a business from the ground up. 

We look forward to sharing what we've learned along the way while picking up a few lessons from them.

Earlier this month, Netigate launched Netigate EX Engage - their latest product to improve employee engagement. With more than 20 years of experience in the employee experience space, the team at Netigate is pushing the boundaries for strengthening engagement, and we are thrilled to support the journey.

We are at SaaStock on October 17-18 in Dublin, one of Europe's largest SaaS conferences.
 
Be sure to say hi - Johan Olsson and Frederik Knudsen will be there to meet founders and management teams from companies across the region. We are excited to build our network further across a thriving European software landscape!

Last Tuesday we hosted Chairpersons from across the board alongside our "Chair of Chairpersons" Torben Munch for our biannual Chairperson Day. The day serves as a welcome chance to strengthen relations across the portfolio and dive deeper into the operational matters, that executive management and the Board of Directors need to navigate through on a daily basis. 

Torben Munch elaborates further: ”It’s critical that we (red. Chairpersons) spend adequate time exploring and discussing the impact of emerging topics such as GenAI and the increasing emphasis on ESG in our businesses. We have an important role in sparring with and guiding executive management teams, and our ability to do so hinges on a thorough understanding of these important topics, and how we can use them to create real value.”

Joergen Raguse Claus Thorsgaard Julie B. Galbo Todd O'Neill Axel Kling

We are excited to be attending ARRtist on October 12 in Berlin! 
 
ARRtist has built one of the strongest B2B SaaS communities in DACH, and we are thrilled to be a part of it.
 
Johan Olsson and Felix Perner will be there to build our network and are looking forward to meeting with many exciting companies across the DACH software landscape.
 
Be sure to say Hi, if you are around – we are looking forward to meeting you!

In August, we published our first UN PRI report since signing up for the United Nations initiative. Principles for Responsible Investment is the largest global reporting project on responsible investments. At GRO, we are happy to support the initiative as part of our ESG journey, furthering the understanding of investment implications of environmental, social and governance factors.

Generative AI and related technologies hold the promise of driving productivity gains and innovating products and services – in B2B software this is the case more than anywhere else.

When surveyed, GRO CTOs believe in a short-term productivity gain of 10-30% from AI powered code generation and more than 60% believe it will have a net positive market impact for their specific solutions. To build on these observations, we have facilitated a series of events for executives, technology, and product leaders focused on generative AI and the implications for how our businesses operate and deliver value to customers. Despite its recent hype, GenAI and ML are here to stay, and companies need to take proper action to harvest its’ potential.

Adform│Akselos │Auditdata│iPoint-systems gmbh│KeyShot │Netigate│Omada │Paligo│Promon│Queue-it│Secomea│Tacton│TARGIT│Trackunit │Curity

Big congrats to Luxion, Claus Thorsgaard and the full team on the successful acquisition of Digizuite.

We are pleased to see Auditdata continues to solidify its market position through M&A to support its impressive organic journey. AcouSoft is the leading OMS provider in the Netherlands and will complement Auditdata’s European presence well

Zoe Financial is a financial advisory firm that offers personalized financial planning and investment management services.

Zoe Financial

Vanguard Personal Advisor provides investment management and financial planning services, known for its low-cost index funds and ETFs.

Vanguard Personal Advisor

Facet is a financial advisory firm that offers comprehensive financial planning and investment management services.

Facet

Harness Wealth provides personalized financial planning and investment management services, catering to high-net-worth individuals and families.

Harness Wealth

Empower offers retirement planning and investment management services, known for its retirement plan solutions and investment options.

Empower

Schwab Intelligent Portfolios Premium provides automated investment management and financial planning services, known for its robo-advisory solutions.

Schwab Intelligent Portfolios Premium

Integrated Wealth Concepts offers comprehensive wealth management and financial advisory services, specializing in personalized financial strategies.

Integrated Wealth Concepts, LLC

Bogart Wealth provides financial planning and investment management services, focusing on tailored financial solutions for clients.

Bogart Wealth, LLC

Aprio Wealth Management offers wealth management and financial planning services, known for its comprehensive financial strategies and investment solutions.

Aprio Wealth Management, LLC

Asset Preservation Advisors provides investment management and financial planning services, focusing on preserving and growing clients' assets.

Asset Preservation Advisors

AllianceBernstein offers a wide range of investment management and financial advisory services, catering to institutional and individual clients.

AllianceBernstein

Dimensional Fund Advisors specializes in providing investment management and financial advisory services, known for its evidence-based investment approach.

Dimensional Fund Advisors

The Growing Capital is a company that specializes in providing financial advisory and investment services to help businesses grow and scale. The firm offers a range of services including capital raising, mergers and acquisitions advisory, and strategic consulting.

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The Growing Capital