Harris Poll is a global market research and consulting firm that provides insights and digital tools. The firm is self-described as focusing on helping leaders refine their strategies and understand consumer needs.

The Harris Poll

Harris Poll

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The Harris Poll | 22,028 followers on LinkedIn. The Harris Poll is one of the longest running surveys in the U.S.  tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights &amp; Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research.

The Harris Poll, Managing Director: Globally Recognized Expert on Data-Driven Business & Social Trends; Modern Brand & Reputation Builder at Pace &…

Rob Jekielek

Research Director, The Harris Poll | Experienced Market Research Professional -Consumer Insights & Client Service

Carole Hubbard

Sr. Director of Strategic Accounts

Carol Quitmeyer

Jeff Goodman

The holiday season is retailers’ Super Bowl. As we pull out our roasting pan and dust off beloved decorations, we decided to dive into key consumer holiday trends. Our latest Industry Snapshot explores current consumer trends in the retail and e-commerce industries, including shipping expectations and holiday shopping patterns, closing with this month's over-index report of brands that resonate with consumers in different regions of the US. Download it now: https://bit.ly/4fqC2Zs

Save the date for November 20, 12pm EST. 🗓️ Join us on our LinkedIn Live with Wendy Salomon from The Harris Poll , and Matthew Herr and Manish Goyal from IBM Consulting to discover what sets top #AI leaders apart and how their leadership plays a key role in driving the business outcomes necessary to outpace their peers. Don’t miss out—register now! 👇

IBM Consulting

Are you an AI Leader or an AI Learner? Take our quick assessment to find out: https://ibm.biz/BdaJw4 We partnered with The Harris Poll to survey 2,000 organizations about their #AI initiatives and discovered that a small vanguard—just 15% of respondents—qualify as AI Leaders. They’re turning potential into profit by developing action-oriented roadmaps, prioritizing clear communication and building a strong data foundation. When it comes to AI, what’s your competitive edge? React to this post to let us know where your organization stands.👇

Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies — those that drive business performance, product differentiation and customer loyalty — is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment of a wide assortment of emerging automotive technologies. Explore the report: https://bit.ly/4fbldkT

With traffic to fast food restaurants falling amidst rising prices, what can quick-service restaurants do to win back diners? With only about 1 in 5 customers eating in the restaurant, QSRs looking to increase in-restaurant traffic should invest in the most important aspects, according to our poll: - Cleanliness (cited by 69% of respondents) - Service quality (63%) - Speed (56%) Read more in CEO Will Johnson's latest for Ad Age : https://bit.ly/4hpPrCa

As International Day of Care and Support (Oct 29) is recognized, The Harris Poll 's second annual State of Maternal Health in America reveals concerning findings that confirm young pregnant women in the US (ages 18-34) are being grossly underserved. Nearly three quarters of young women who’ve been pregnant/given birth (74%) say there are factors that would’ve made their pregnancy/birth experience easier or better –with having a doula/second support person (35%) rising to the top. Read the full report: https://bit.ly/3MM70yv

As technology is always evolving, it’s essential that we stay on top of new developments to maximize potential benefits and minimize risks. Our Technology Industry Snapshot takes a deep dive into whether children should use generative AI products to complete schoolwork and how US consumers feel about companies that suffer a data security event, closing with our monthly over-index report. Discover tech insights now: https://bit.ly/4e4NBE5

#Women face persistent financial barriers on their path to a secure retirement. Access to retirement benefits, caregiving, and longevity are just a few hurdles. New research report by nonprofit Transamerica Center for Retirement Studies examines 24 key indicators of the #gendergap in #retirementreadiness » bit.ly/4eXSkJ6

Transamerica Institute

Hockey dominates in Canada – yet it’s the Professional Women’s Hockey League that is at the top of Harris Poll’s inaugural reputation ranking. The PWHL is No. 1 – above traditional powerhouses like the NHL (35th) – followed by Toyota, Samsung, Costco, Canadian Tire, Apple, Microsoft, Manulife, Sun Life and Nike in the top 10. Read more in this week's edition of Ray Day, APR 's WHAT THE DATA SAY featuring insights from Harvard University , Fox Business Network , Canadian Business , The Harris Poll and more: https://hubs.li/Q02T_rHp0 #insights #data #whatthedatasay

New research with Discovery Education sheds light on the state of education today, revealing key gaps that could be holding students back. The survey found that almost all district leaders, teachers, parents, and students rate life skills as very important - however, over two-thirds of students feel that their education is not evolving to meet workplace needs (and three out of four adults also agree). Read the full report: https://bit.ly/3BZaP0O

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