The Matchstick Group focuses on providing marketing services specifically for the medical device industry. Self-described as an agency for the 21st century, it creates brand strategies, develops creative marketing solutions, and conducts market research tailored to medical device companies.

The Matchstick Group

The Matchstick Group | 817 followers on LinkedIn. Medical device marketing that ignites brands | Illuminating the insights that ignite brands.

The Matchstick Group is an agency for the 21st century. We provide healthcare marketing teams with world-class strategic insights and launch winning brands without the cumbersome “traditional” agency process and expense.

Digital Marketing Director

Jessica Baker

Melissa Wildstein, MBA

Creative Director at The Matchstick Group

Kathy Hallen

Group Copy Supervisor

Laura Sassano

Today, TMG is celebrating a special birthday—our super-fantastic Creative Director, Kathy Hallen! Kathy is a creative force that keeps our projects burning brightly and warms our Teams calls with her Southern charm. She is the sweetest Scorpio we know, and we’re lucky ducks to have her on the team. Happy birthday Kathy! May this year bring you as much joy and inspiration as you bring to all of us.

If you're looking to elevate your cardio-focused medical device brand, let's connect at TCT...

Today, the Matchstick Group is enjoying a well-deserved weekend rest, but we're also wishing Gloria Ariza-Greve a very happy birthday! Gloria is our most excellent Director of Project Management, and also our favorite Libra ♎ ⚖️. We hope she's enjoying a birthday fit for a queen of Queens 👑! Cheers, Gloria 🥂 & keep shooting for the stars ✨!

Happy birthday to Rachel Sylvia , our super talented Account Supervisor! Rachel may be a Millennial, but she’s sharp, hard-working, and has a sense of humor as dry as any old Gen X’er😉 We’re thrilled to have her on the team, so we’ll be celebrating today and wishing her a fabulous year ahead! Cheers to you, Rachel! 🥂

Exciting News! 🎉 The ZTlido website has been awarded a Pharmaceutical Website Award of Excellence at the WebAwards! 🏆 We’re proud to have collaborated with the ZTlido team to build a site that combines cutting-edge design, patient-friendly UX/UI, and impactful content. This award highlights the incredible work that went into bringing ZTlido’s innovative product to life online. Check out the award-winning website and discover how ZTlido is changing pain management: https://bit.ly/4gz8v0x #ZTlido #WebAwards2024 #PharmaWebsite #UXDesign #PharmaceuticalMarketing #MatchstickGroup #DigitalInnovation #PainManagement #MedicalDevices #AwardWinningWebsite

🚀 1,800 Leads! How We Helped Synergy Surgical Launch Their New Suture Line 🎯 We’re proud to share the results of our multi-channel campaign for Synergy Surgical’s new suture line, where we drove over 1,800 qualified sign-ups! 👏 By leveraging a targeted digital strategy that included paid search, social media, email marketing, and a high-converting landing page, we reached healthcare professionals and decision-makers with the right message at the right time. 💡 Key highlights from the campaign: ✅ Multi-channel campaign targeting healthcare providers ✅ Strategic lead generation tactics to maximize engagement ✅ Over 1,800 leads generated Curious how we did it? Read the full case study to see how we delivered these exceptional results for Synergy Surgical. 🔗 Read the case study #LeadGeneration #MedicalMarketing #HealthcareMarketing #MultiChannelCampaign #SynergySurgical #DigitalStrategy #TheMatchstickGroup #B2BMarketing #HealthcareProfessionals

It's a Winning Wednesday - which means it's time to celebrate! This week we'd like to celebrate @elizabethpclayborne and the entire NasaClip team for winning the prestigious 2024 WebAward for Best Medical Equipment Website. Receiving the WebAward is an honor, but what has been even more exciting? Watching the NasaClip journey unfold. This award is a reflection of the passion and dedication that both of our teams poured into this project. We are so thrilled to have been part of a mission that will impact the lives of so many.

Last week we attended the AI Deciphered Summit in NY and came away with a number of interesting takeaways. We know that Artificial Intelligence is supporting medical device marketing teams with the following: - Data Analysis: AI analyzes vast amounts of data quickly, helping identify trends and patterns in patient outcomes. - Predictive Insights: Foreseeing market shifts allows for better allocation of marketing efforts and resources. - Automation: Streamlined processes improve efficiency and reduce manual labor. - Reporting: Generate detailed reports to understand campaign effectiveness and iterate as necessary. Now as teams are looking to tap into AI's potential for creating customized content at scale, we're seeing some challenges arise regarding transparency and disclosure. As companies formalize their policies around disclosure and transparency and start tagging content as AI Generated will we start to see the pendulum swing back? #AI #MedicalDevices #HealthcareMarketing #Innovation #Trend #MedicalTech

Fantastic opportunity Molly Sawyer. Honored to share the stage with colleagues Alex Flores and Diego Lomanto and Justin Fineberg. Amazing keynote from Asha Saxena - can't wait to dig into her book. Inspired by panelists like Tony Gemma Valerie Carlson and Emma Cochrane. Thank you to Josh Campo and Mounir Ibrahim for the introduction to Coalition for Content Provenance and Authenticity (C2PA). Terrific presentation by Omnicom Health Group and Goodby Silverstein & Partners Great to meet new potential collaborators like Xander Kerman Gregory and hear from thought leaders in our space. Thanks to you and the rest of the MMM team for putting together the inaugural #MMMAIDeciphered day for us.

Our team has been using ChatGPT since the 3.5 model launch in November 2022. And we've kept our collective fingers on the pulse of generative AI ever since. We were excited, intrigued, concerned 🤔, and very interested to see what the crew over at OpenAI was working on with project-strawberry-turned-o1. The release timing of o1 couldn't be better because at #AIDeciphered the panel discussion, moderated by our own Melissa Wildstein, with panelists from Writer & Cassidy , will definitely cover what o1 may mean when we answer the question: "Where Does GenAI Fit in Strategy & Creativity?" Going to be in NYC this Thursday, the 19th? Register here to join us: https://lnkd.in/eARBWcGB Use discount code: MATCHSTICK100 — or better yet, we have just a few left and it's first come first serve so no promises, but for 100% off, reach out to us via DM and we may be able to sneak you in 😜

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