The New Studio offers a range of clothing and accessories for men and women, including tops, dresses, knitwear, and bags. The brand self-describes its collections with seasonal themes and collaborations.

New Studio

The New Studio

New Studio | 3,709 followers on LinkedIn. Working on all strategic and creative aspects of branding and editorial projects.  | New Studio is a creative studio in Brooklyn NY, working on all strategic and creative aspects of branding projects in the cultural and commercial sector.

Freelance Designer at New Studio

Gretchen VanDyk

Founder, Creative Director at New Studio

Axel Peemoeller

Boss at New Studio

Николай Тырановец

Graphic Designer and Developer

Pedro Meireis

Happy to share our work for XXIII beats and Harry Mack OB100 won ISTD awards! Thank you! 🖤

We won a #aiga365 award with the work we've done with XXIII last year. Thank you! AIGA Design

Thank you Tobias Holzmann and class for having us at Parsons School of Design - The New School today!

More from our @saintandcitizen rebrand. 💫 We had fun exploring the limits of AI to create the imagery for this project and aim to keep taking it to next level. We also have to confess…music is one of our biggest passions so we always have a bit of an extra bias creating projects like this 🫢— Keep ‘em coming our way 🖤 Check the full case study on our website (🔗 https://lnkd.in/exfhZ8Qs ) and let us know what you think. #branding #recordlabel #music #design #typography #AI #AIinbranding

New Project Alert! 🚨 Saint & Citizen is a community-driven, vibrant record label / immersive event producer / progressive artist developer pushing musical, visual, and cultural boundaries. We redefined their brand identity, starting with strategic positioning, to the logo mark, to the overall visual language. The logo symbol is derived from frequency sound waves, further symbolizing the intersection of the “saint” and the “citizen.” The structured design system is paired with an ever-changing, progressive visual language of photography and videography. This was our first project where we created all imagery with AI tools combined with image manipulation to build the avant-garde world of Saint & Citizen. ✨ Stay tuned for more to come, full showcase on our website: 🔗 https://lnkd.in/exfhZ8Qs #branding #recordlabel #music #design #typography #AI #AIinbranding

For the past couple of years, we’ve been hosting shows out of our Brooklyn studio, from art exhibitions to live music and performances. Our goal is simple—bringing people together through culture and supporting the arts. We work closely with each artist to curate the experience, and for a lot of the shows, we also create a printed publication called New Studio Papers. You can check them out in our shop if you want to grab one! ( https://lnkd.in/eF5RtCjf ) Head out to https://lnkd.in/eekkrSzY to see all show recaps 🖤

You probably have seen this on your Target scroll but…Ghetto Gastro made their debut into the CPG food space with a product collection of breakfast staples. We created the overall brand identity, campaign design and packaging design, with artistic collages of the ingredients to underline the flavors of each product, combining strong typography in typical GG fashion. Full case in our website https://lnkd.in/eJJ4XWQa

RABA (“sneaker” in Swahili) is a new footwear brand homaging African wisdom and creativity by using traditional woven textiles from across the continent. Its an infusion of African heritage into the modern lifestyle of the diaspora. For this project we came up with a brand feel that is artisanal, poetic yet direct and clear, it is calm and confident. It has been really special to help Tyi M. in this process and slowly bringing RABA to life 💙. Peak into the full case study at our website (link in bio 🔗) and stay tuned for more at the @raba_world on ig. ✨

More from the brand identity we did for Harry Mack! Full case study on our website https://lnkd.in/eNcXhktk

So stoked to share with you the brand identity we developed for freestyle rap giant Harry Mack! We created this one with a big nod to that old school hip hop energy, merged with contemporary attitude. A dynamic and artistic identity, we have been having so much fun working with it and bringing to life all these amazing projects from Harry Mack. Stay tuned for more to come from this 10/10 relationship. Full case study in our website https://lnkd.in/eNcXhktk

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The New Studio

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