Timberland, a VF Corp-owned brand, has appointed Darren McKoy, former creative director of Dr Martens, to its global VP of product design and creative direction. McKoy, who previously worked at The North Face, Adidas, and Asics, returns to VF after a three-year stint at Dr Martens. The brand also hired Drew Villani as global creative director in February, expanding its creative leadership team.

Darren McKoy, former global creative director of Dr. Martens, has joined Timberland as global vice president of product design and creative direction. He left Dr. Martens after 10 years to pursue new opportunities at VF Corp, the parent company of Timberland.

Timberland has appointed Darren Mckoy as its new Global Vice President of Product Design & Creative Direction, marking his return to VF Corp after a career spanning multiple outdoor and fashion brands.

Darren Mckoy, former global creative director at Dr Martens, has joined VF Corp as global vice president of product design and creative direction at Timberland. He left Dr Martens in January after 10 years, including three years as global creative director, and has prior experience at Adidas, Asics, and The North Face.

Piper Sandler has assumed coverage of V.F. Corporation with a Neutral rating and a price target of $18, citing continued challenges in reviving growth at Vans, which contributes around 25% of VFC’s sales. The firm believes meaningful growth inflection may not occur until FY27. Vans is showing progress with newer franchises but core Classics franchises continue to face sales declines. The North Face and Timberland, which account for over 55% of VFC’s sales, returned to growth in F3Q25. Piper Sandler estimates potential EPS of $1.85 to $2.00, with 6% downside potential.