Tower 28 Beauty develops clean makeup and skincare products specifically designed for sensitive skin. The products aim to be high-performance while being vegan and cruelty-free.

Tower 28 Beauty

Tower 28 Beauty, Inc. | 85,016 followers on LinkedIn. Designed for sensitive skin. Made for all.

Master Builder 👷♂️

Charles Chase

Ecomm @ Tower 28 Beauty

Jessica Hou

Field Sales Manager

Marie Musick

Tower 28 Beauty, Inc.

#ItsOkayToBeSensitive – especially on a day filled with emotions and decisions. If you’re feeling anxious or overwhelmed this Election Day, remember you’re not alone. Take a moment to check in with yourself, breathe deeply, and show yourself some kindness. No matter how you’re feeling, your Tower 28 community is here with you. 💜🧡

💜 WE ARE #HIRING 💜 Come join our team! We are seeking to #recruit an LA-based #MarketingCoordinator who's passionate about clean beauty!!! 🛟 Candidates must have: ✨ 1+ years of marketing experience ✨ A positive + motivated individual that gets energy from a fast-paced startup environment ✨ Open to wearing many hats to learn + grow within the organization (a ‘no task is too small’ spirit!) ✨ A highly detail-oriented taskmaster who loves a good checklist + challenge ✨ Love to collaborate with others and have strong interpersonal skills ✨ Passionate about beauty and has their pulse on trends ✨ Strong copywriting skills are a plus ✨ Must be based in Los Angeles, CA and open to being hybrid (we’re 3 days a week in office) Interested applicants may apply directly through this link: https://lnkd.in/gJMVZyNJ Tag a friend who needs to know! 👇

WE ARE #HIRING 🌟 Position: HR DIRECTOR 🌟 As the HR Director, you will lead and optimize our HR functions to support our expanding team and business objectives. You'll build trusted relationships with leaders and employees, ensuring our HR strategies align with organizational goals. This role is crucial in driving our talent strategy, fostering a positive work environment, and supporting the growth and development of our team. This is a full-time, hybrid role based in West LA. 🌆 Interested applicants can apply through this link: https://lnkd.in/gKVf9fKh Tag a friend who needs to know! 😉 👇

Our SOS LipSoftie now has the National Eczema Association Seal of Acceptance! 🙌 In order to receive this Seal, SOS LipSoftie had to meet the strict standards established by the NEA (which includes leading derms, allergists, and eczema experts!) and undergo testing for sensitivity, irritation, and toxicity. 🆘 When you see the Seal, you can be sure the product is safe for sensitive skin. 🫶

Hot off the press! 🗞️ Thank you so much PEOPLE Magazine | PEOPLE.com , Delish , The Zoe Report!

In case you needed a sign, here are several 🫶 #ItsOkayToBeSensitive 💜

October is #NationalEczemaMonth 🫶 and our founder Amy Liu , wanted to share a quick note with you: “My journey with eczema is at the heart of why our brand exists. My eczema often appeared in the most visible areas—my hands, face, neck, and even around my eyes. It was a real challenge to find products that worked for my sensitive, reactive skin. As a beauty exec, I wanted nothing more than to wear makeup, but so much of it either irritated my skin or made it worse over time. That’s exactly why I started Tower 28. My idea was to have something for everyone and create products that are good for sensitive skin, high performance, aesthetic, and fun! Since our launch in 2019, every Tower 28 product has been dermatologist-approved, clinically tested, and developed following the strict guidelines of the National Eczema Association . (We’re proud to be 100% compliant and have been awarded the Seal of Acceptance™!). Whether you’re managing eczema, or just want products you can trust, we’ve got your back! 💜” You can listen to Amy's full interview with Glossy on the Glossy Beauty Podcast 🎙️

🎉2024 WINNERS🎉 300+ applicants. 20 finalists. 2 winners! 2024 Clean Beauty Summer School has come to an end, and the winners are... 🥁 🌟 Ashley Harmon , Mela Vitamins (Brand Founder Winner) 🌟 Skye Edith Bannister (Creator Winner) ICYMI: CBSS is a 10-week professional development program led by beauty industry experts to support the growth of emerging minority and underrepresented beauty founders. This year, for the first time, we added a track for content creators. CBSS aims to provide finalists with the networking, mentorship, community, and tools needed to take their careers to the next level. Know a founder or creator who should apply next year? Send them this post + tag them below! 👇 Mela Vitamins won: ✨$10,000 cash grant from New Voices Foundation ✨$15,000 worth of retail support from Headkount ✨$10,000 worth of legal services from Perkins Coie 🛍️PLUS guaranteed buyer meetings with SEPHORA , Ulta Beauty , thirteen lune & Credo Beauty Skye Bannister won: ✨$10,000 year-long partnership contract with Tower 28 ✨20 hours of legal consultation from Weiberg Gonser LLP 📸Featured model in a 2025 Tower 28 campaign THANK YOU to all our other finalists, sponsors, mentors, and judges!! We couldn’t have done CBSS without you 🧡 Are you a minority or underrepresented beauty founder or creator? We will be back next summer! Keep following to hear when next year’s applications open! 🤞🤞🏿🤞🏽🤞🏻Tag a brand or creator below who needs to know!!

We are so honored to welcome Candrice Heath, MD, FAAP, FAAD as our new Chief Medical Advisor at Tower 28! 🎉🩺🥼 Dr. Candrice™ comes to us with an incredible depth of knowledge when it comes to sensitive skin and eczema as both a practicing dermatologist and incoming Director of Pediatric Dermatology at Howard University, not to mention, advisor to the National Eczema Association 🌟 At Tower 28, we create a safe space for sensitive skin by creating makeup and skincare products that are non-irritating and high performing. Dr. Candrice will help us further our mission by providing sensitive skin education to our community and helping us internally understand on a deeper, more scientific level, the needs of sensitive skin - because #ItsOkayToBeSensitive 🫶 We couldn’t be more excited to have her on board, so stay tuned for more expert tips, advice, and deep dives with Dr. Candrice! 💜

And the awards keep on coming 🥹🙌 Our holy grail SunnyDays Tinted SPF has won an Allure Magazine Best of Beauty Award in the Best Clean Makeup category! 🥳 She’s buildable, breathable, and most importantly, safe for sensitive skin!

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Business Management

Amy Liu

Director of Marketing

Alex Kalatzis

Director of Consumer Engagement

Alyssa Zickenberg

Marketing and Product

Vina Prajapati

Manager, Consumer Engagement

Courtney Wilkins

Liv Shutkin

Regional Sales Manager

Senior Product Development Manager

Paulina Daccarett-Char

Vivienne Lee

Program and Project Management

Yem Thomas

Founder and CEO

Greater Los Angeles Area Female Founded Companies

Beauty Companies With More Than $1M in Revenue

Cosmetics Companies With More Than $1M in Revenue

Greater Los Angeles Area Companies With Less Than $10M in Revenue (Top 10K)

The Tower 28 team is comprised of longtime beauty industry vets, makeup junkies, and skincare fanatics. They work with the best chemists in the business, and test extensively on celebrity makeup artists. They sells beauty products made for sensitive skin, and other skin types specifically.

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