True Beauty Ventures is a self-described leading sector specialized fund in beauty and wellness. The company invests in beauty and wellness companies, having made 20 investments in 3 years.

True Beauty Ventures

True Beauty Ventures was founded on the premise that in beauty, true experience and true expertise matter.  We are industry specialists dedicated to scaling emerging brands exclusively in beauty and wellness. 

We occupy what we believe is a very underserved area of the beauty market.  With over 20 years of institutional beauty investment experience, we provide much needed capital to emerging and early growth stage beauty brands. 

Our point of differentiation is driven by our dedicated sector focus, domain expertise and knowledge built over two decades, our extensive industry network and relationships that contribute to all aspects of the investor value chain, our combination of investing + operating experience, and the reputation, past successes, and trust we have built in this industry.

So proud of the incredible The 7 Virtues Beauty Inc. team for bringing this beautiful concept to life! And brava to the one and only Barb Stegemann for her vision, creativity and hustle to make this dream a reality 🌸 💫 See you in Halifax next month! 

True Beauty Ventures Rich Gersten James Park Unilever Ventures Anna Ohlsson-Baskerville Clementine Provost

Come join us next week at Beauty Independent’s Dealmaker’s Summit in NYC on June 17-18!

The summit brings together industry leaders and delivers best-in-class content with panels featuring a great lineup of speakers, including our very own Rich Gersten and Cristina Nuñez. 

Check out Rich’s panel on day 1 on the “State of Dealmaking”:

“A year ago things seemed bleak in the beauty M&A world, forcing many bankers to vacation in one of the lesser Hamptons. Then came news that inflation was cooling, the worst of interest rate hikes was likely behind us, consumer spending remained stable and the much dreamt-about ‘soft landing’ was a genuine possibility in the US. By December, deal flow had come roaring back with a speed and intensity that rivaled the frothy days of early 2021. K18, Dr Dennis Gross, RoC, Barbara Sturm, The Honeypot Co., DS&Durga all traded in a 30 day period. From hair to skin, body and fragrance, it looked as if beauty dealmaking was back in full force and once again making headlines. But look under the surface, and one begins to see a more nuanced picture. From the types of assets traded to the multiples and exit conditions, things may be better, but definitely more tempered. In this panel we examine the latest rounds of dealmaking and what they portend for the future.”

Cristina will be kicking off day 2 with a panel on “Early Stage Investing: Art or Paint by Numbers?”:

“A decade ago, professional investment firms focused on early-stage beauty dealmaking were practically non-existent. Now, the space is ripe with firms who see the potential of getting in on the ground level of the next stratospheric success story—see K18. At the same time, rising costs and increased competition seem to have narrowed down strategic options for emerging brands—self-fund until seed, launch DTC, raise, enter Sephora/Ulta/Target, raise more, prove traction in maybe one foreign market, then call your favorite banker and hit “exit”. Is there now a proven playbook for early stage investing in beauty or is it still an art form? And if most VCs are essentially funding the same strategy, then how will they differentiate themselves and what does this mean for brands that don’t fit this playbook?”

We can’t wait to see you all there!

Attention beauty operators: maude is seeking a Director of Operations to oversee product development, supply chain, and fulfillment operations! Join us in our NYC office with our ever-growing team to build the future of intimacy.

The Bridge Mentorship Program by True Beauty Ventures and Beauty Independent offers invaluable guidance for growing beauty brands. Key lessons from our recent cohort include:

Prakti:  Focus on securing a key retail partnerships and refine the brand positioning.
Sofie Pavitt Face: Building brand awareness and preparing for retail expansion.
Dr. Idriss: Preserving brand identity while leveraging your Sephora partnership.
These insights are crucial for any beauty brand aiming to scale successfully.

Applications for Bride Mentorship’s second cohort of 2024 and sixth cohort overall opened on May 29 and will close June 14. Three brands will be selected for the cohort, and they will be revealed in July. To be eligible for the program, brands have to be headquartered in North America, at least six months old and generate annual sales of $250,000 or above. 

Link to apply: https://lnkd.in/enGYzhsg
Cristina Nuñez #bridgementorship

Today's No Stupid Questions by Rachel Brown in Beauty Independent discusses the life expectancy of beauty brands and its implications for investors and M&A.  The lifespan of beauty brands is generally shortening due to rapid market changes, consumer behavior shifts, access to capital, the rise of tik tok virality and the intense competition in the industry.

Successful beauty brands often follow a lifecycle that includes initial growth, peak performance, and eventual decline or rebranding. Brands must innovate and adapt continuously to stay relevant. This trend has significant implications for M&A activities, as investors and larger companies often look to acquire emerging brands to stay ahead of market trends and consumer preferences.
Strategic acquisitions can help established companies diversify their portfolios and enter new market segments. For emerging brands, being acquired can provide the necessary resources and support for further growth and expansion. However, the key to a successful acquisition lies in the integration process and maintaining the acquired brand's unique identity and customer base.

Thanks for including me in the article.
True Beauty Ventures Cristina Nuñez
#beautyinvesting

Please tune in to the Bridge Mentorship webinar on May 29th at 1pm EST.  These webinars represent the culmination of another cohort of amazing beauty founders.  Congrats to Prakti, Sofie Pavitt and Dr. Idriss for participating this time around.  Please make sure to register using the link below and tune in for the fun!
Beauty Independent True Beauty Ventures Cristina Nuñez
#bridgementees

RSVP link: https://bit.ly/372A6Eo

CrUX Dataset

Pound Sterling

CrUX Top 10m

Richard Gersten

Co-Founder and Managing Partner

Cristina Nuñez

Co-Founder & General Partner

K18 Hair is a cosmetics manufacturer that offers a variety of products for nourishing and repairing hair.

Greater New York Area Private Equity Firms

Seed Stage Investors with Investments in Northeastern US

United States Investors (Top 10K)

United States Private Equity Firms

True Beauty Ventures, a firm focused on investing in beauty and wellness startups. True Beauty intends to have a portfolio of 10 to 12 brands with this fund and has already invested in six companies, including hair care brand Crown Affair and CBD brand Feals.

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True Beauty Ventures