True Fit provides a fit guidance solution that helps users find clothing sizes that fit them effectively, leveraging data from shoppers and enhanced by AI.

True Fit

True Fit | 11,037 followers on LinkedIn. Powered by shoppers, enhanced by AI | True Fit is the leading AI platform apparel and footwear brands leverage to decode size and fit for consumers, driving conversion, return reduction and loyalty for brands. Its expert fit recommendations are powered by fashion&#39;s largest dataset to deliver accuracy across the broadest assortment of demographics and product categories including menswear, womenswear, childrenswear, intimates, swim and footwear. 

Through serving shoppers across its network of retailers’ websites, True Fit delivers rich datasets back to retailers to inform their strategies and initiatives - from marketing and merchandising to sourcing and product development.

Co-founder, Keynote Speaker & Advisor

Daniel Bobroff

Owner, Mountain Road Trading Post

Troy Brown

Founder | CEO | CMO | CPO | Strategy | Board Member

Romney Evans

Brandon Tidwell

Will we see you in London at The Gherkin on Wednesday evening for the #VIPAwards ? Congratulations to all the nominees - we look forward to celebrating 🎊 !! #Vendorawards #retailinsights #ecommerceinsights #customerinsights

Our CEO, William R. Adler , had the chance to sit down with Gabby Hirata , Global Brand President of Halara , to talk about how the brand has reimagined retail by crowd-sourcing and crowd-testing its designs. Hirata shared details about the brand's innovative production model which holds no inventory, allowing them to offer plus-size ranges, extended lengths, additional bust support, built-in shorts with pockets, and various waistband solutions. Halara and Hirata are featured in The Lead 's Ones to Watch list which spotlights the future front-runners in the fashion, beauty and consumer industries! Read the full feature here: https://lnkd.in/ecykSTwx #digitalfashion #digitalcommerce #customerexperience #onestowatch

Online sizing just got a whole lot easier with help from True Fit 's #GenerativeAI via USA TODAY .👖 👗 👡 "Instead of hunting across multiple sources for sizing clues, Fit Hub brings together data from personal recommendations, reviews, size charts, sales and returns data, and product information, presenting it all in one convenient location on the retailer's product page. True Fit ’s Gen AI does all the heavy lifting and legwork, analyzing and consolidating data from many sources, so shoppers don’t have to."

Earlier this month, True Fit 's CEO William R. Adler sat down with Brandon Snower , founder and CEO of Le Alfré to learn about the brand heritage. Snower is shaping the next generation of menswear which is on display at Le Alfre's new Flatiron store. Snower and Le Alfré are featured on The Lead 's Ones to Watch list which spotlights the future front-runners in the fashion, beauty and consumer industries. Read the full feature here: https://lnkd.in/ecykSTwx #digitalfashion #menswear #digitalcommerce #d2c

Jessica Murphy shares “We designed Fit Hub to synthesize all the details about the fit of a product and simplify it down to a few key points, so the shopper can consider their purchase more easily and have confidence to buy the right size” about True Fit 's latest innovation, Fit Hub, via Retail Technology Innovation Hub . #genai #generativeai #digitalretail #fashionai #retailtechnology #retailtech

True Fit 's new #genai , Fit Hub, conveniently synthesizes all size & fit information into one fit experience for shoppers. Read about our latest fit innovations in TechCrunch today: “While Amazon provides similar personalized recommendations with AI-powered “Fit Insights” feature, Fit Hub appears to go more in-depth.” via Lauren Forristal TechCrunch . When it comes to #AI , having unique proprietary cross-market data sets makes all the difference. ✨ https://lnkd.in/dpGcQvQj #fashionai #genai #sizingtech #fittech #customerexperience #cx #retailreturns

WWD explores the complicated business of getting dressed and how #ai can make it more fun, citing the areas to stay smart on now including fashion bots, size guides, virtual fitting and product recommendations. "The big name in this game is True Fit . The company usually works with large brands, but last year it brought the Fashion Genome, its AI fit platform, to all kinds of merchants on Shopify . Since January, the company has reportedly clocked 900 percent growth in adoption, with True Fit users accounting for as much as 27 percent of order volume on Shopify sites." Read the full article here by Adriana Lee 🛍 https://lnkd.in/eH9aug-W

Thrilled to be shortlisted for the UK VIP Awards 2024 in the best retail insights category! We could not have built True Fit 's Fashion Genome and its insights without the great partnerships we have built along the way with brands, retailers and consumers. ✨ Congratulations to all that were shortlisted! We are looking forward to the 19th of June! #VIPAwards #VendorAwards

⭐ ⭐ ⭐ ⭐ ⭐ from Courser in Shopify . Join hundreds of apparel and footwear Shopify merchants who are driving profitable growth with True Fit 's #AI size and fit guidance. Install True Fit today: https://lnkd.in/ekjst3hV

'By making True Fit ’s software and proprietary data easily available to merchants of all sizes, Shopify is doing what it’s always done, giving emerging brands more tools to compete with the capabilities of big tech like Amazon and Google ' via VentureBeat . https://lnkd.in/eNsektew #fashionai #retailai #fitpersonalization #fittech #shopify #shopifyexpert #shopifyapp

Testbed - Android

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nginx

Organization Schema

IPv6

Cloudflare

Google

Google Cloud

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CrUX Top 50m

Chad Kelly

Co-Founder Chief Operating Officer

Jessica Murphy

Chief People Officer

Maura Haley

Chief Revenue Officer

Monica Gout

Chief Technology Officer

Raj Chandrasekaran

Co-Founder | Chief Product & Marketing Officer

CEO & President

William Adler

Regional Vice President of Sales

Coco Jones

VP Product

Mike Kalmakis

Rama Ramakrishnan

Justin LaFayette

Matthew Kaness

William R. Adler

Phil Williams

Michael McMahon

Co-Founder & COO

Co-Founder, CEO, and President

Chuck Badavas

Chief Financial Officer

Len Nannarone

General Counsel

Rhona Textor

VP of Data Science

John Sharry

Regional VP, Sales - East

Angela Gaimari

Content Creator / Blog Editor

Rob Weaver

Big Data Companies With Less Than $500M in Revenue

Boston E-Commerce Companies

East Coast Female Founded Companies (Top 10K)

Northeastern US Retail Technology Companies

True Fit is a footwear and apparel discovery platform. Its Genome is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue.

True Fit is also helping to unlock digital growth with its Discovery Engine, which allows retailers to curate highly personalized collections for each consumer, and its True Insight platform provides retailers and brands unparalleled insights to optimize marketing, merchandising, and product development.

True Fit is led by an experienced team of executives and leaders from the fashion, retail, big data, and e-commerce, and is backed by top investors.

Espresso Capital

Debt Financing - True Fit

Georgian

Venture Round - True Fit

Series C - True Fit

Jump Capital

Series B - True Fit

Signal Peak Ventures

Series A - True Fit

Seed Round - True Fit

Computer and Software Services and Scientific Services

Boston

Massachusetts

United States

North America

30 Big Data Companies in Boston Delivering Big Insights

True Fit leverages generative AI to help online shoppers find clothes that fit

True Fit's New Generative AI, Fit Hub, Conveniently Synthesizes All Size & Fit Information To Solve Online Fit ...

True Fit's Generative AI Makes Finding the Perfect Fit a Breeze

True Fit’s New Generative AI, Fit Hub, Conveniently Synthesizes All Size & Fit Information To Solve Online Fit Challenges for Fashion Retailers

Emerging Brands Gain Access to True Fit's Fashion Genome via Shopify

As big tech invests in fit personalization, True Fit adoption on Shopify soars 900%

A comprehensive data set that combines shopper profiles with apparel attributes to match customers with products.

A plugin for Shopify stores to implement True Fit's size and fit recommendation engine.

Tools for tracking performance and shopper behavior to inform business decisions.

Insights into customer demographics and shopping habits across brands and categories.

Solutions for international size conversion to facilitate global market expansion.

Services to help retailers introduce new product categories with confidence in fit.

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True Fit