Fi is rethinking the relationship between dogs and humans.

We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space.

Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".

Introducing this week’s Fi Dogs of the Week, @DukeAndDuchessDuo! Duke, a 7-year-old German Shepherd, and Duchess, a 1.5-year-old Belgian Malinois, are the dynamic duo known for their energy, adventures, and hearts. Whether it’s mastering the art of squirrel chasing, diving into swimming escapades, or exploring every inch of their barn, they turn everyday into an adventure. Duke and Duchess’s enthusiasm for life makes every moment a delight. With their Fi collars on, their parents know these two are always safe during their adventures.

Introducing this week’s Fi Dog of the Week, @GoodasGoldens! Meet Neva, a resilient 4-year-old Golden Retriever from California. Neva was diagnosed with a Mast Cell Tumor in her mouth at just 17 months. She fought hard and, with the help of skilled vets at UC Davis, has been in remission for two years! Her journey has left her with an extra special smile that lights up every room, she’s so beautiful! Neva’s zest for life shines through in her favorite activities — whether she’s catching waves at the beach, soaring in dock diving, or spreading love with her signature hugs. Playful days at the beach are her absolute favorite, embodying the joy she brings to every moment. Neva’s courage is a beacon of hope, and thanks to her Fi collar, she can embrace every adventure with safety.

Introducing this week’s Fi Dog of the Week @LifeofLilyTheGolden! This is Lily, a 6 year old Golden Retriever who loves long walks in the woods and attention from anyone and everyone. Her family absolutely loves their Fi collar because they’re obsessed with counting their steps! They love being able to set a goal and reach it each day — not only is it great for Lily, but it helps motivate her mom to get moving too! Her family is so grateful to have peace of mind with the built in GPS tracker, in case Lily were to ever get lost.

Introducing this week’s Fi Dog of the Week, @TheFloridaAussie! Willow is a 2 year old mini Aussie born and raised in the Sunshine State. From running together and road trips to the mountains, to Sunday brunch days and beach trips, Willow is a significant part of her family’s life. This year, Willow is going to be a big sister and her family is so excited to see her grow into her new role with her future baby brother. Her active lifestyle is the reason her family got her a Fi collar and they have never looked back! She’s been using Fi since she was a puppy and has had so many adventures tracked throughout the last few years. From tracking her sleep while she’s home alone to tracking her location and activity when she and her parents hop in the car for a weekend road trip, her Fi collar has been a great asset to keeping Willow safe and tracking her activity. Her family says it’s been a great tool to make sure she remains happy and healthy throughout her active lifestyle.

Introducing this week’s Fi Dog of the Week @Jasper_TheMerle! Jasper was a COVID puppy that was given up at 10 months old, but has now been in his forever home for 2 years. His family loves to take road trips and explore new cities, and in their free time, they love being outside, going on hikes and swimming. Every day, Jasper loves playing outside with his 2 best friends on his daily walks. His family is very active and loves Fi because they say it’s like an Apple Watch for dogs! They track his steps and activity while knowing where he is at all times.

PitPat uses technology to augment traditional pet care, enabling owners to take care of their pets.

PitPat

Wagz is a competitor that offers pet care services and products.

Wagz

Moggie is a competitor in the pet care services industry.

Moggie

Whistle is a competitor that offers pet tracking and health monitoring technology.

Whistle

Invisible Fence provides pet containment and behavior solutions.

Invisible Fence

Pawscout offers a community-based pet finding app and pet health monitoring.

Pawscout

Fi is a technology company that specializes in pet care services. It offers a platform that connects pet owners with local pet care providers for services such as dog walking, pet sitting, and training. The company prides itself on its rigorous selection process for care providers, ensuring high-quality service for pet owners.

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