The Travel And Tourism Research Association is an organization focused on advancing the strategic use of research to provide travel and tourism solutions based on data and analysis.

Travel And Tourism Research Association

Travel and Tourism Research Association (TTRA) | 16,157 followers on LinkedIn. TTRA unites the best and brightest from the travel and tourism research community. | WHY WE DO WHAT WE DO:
We collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society.


TTRA is the leading advocate for higher standards in travel and tourism-related research, analysis, and marketing.

For over 50 years, TTRA has been the industry’s leader for go-to, evidence-based, global travel and tourism data and analysis.

Ulrike Gretzel

Senior Consultant @ TTRA | Non-Profit Governance, Marketing

Mike Kierstead

Voice Over Artist

John Hope-Johnstone (Cert. Internet Marketer)

President & CEO, VisitGreenvilleSC

Heath Dillard

Travel and Tourism Research Association (TTRA)

Ready to transform the future of tourism marketing? Join the industry’s best at Marketing Outlook Forum 2025 from January 27-29 in Fort Worth, Texas. Discover data-driven insights, engage with forward-thinking leaders, and explore opportunities shaping tourism’s future. Special highlights include Fort Worth’s unique heritage—don’t miss the cattle drive and optional rodeo tickets! Secure your spot now and be part of the movement! #TourismMarketing #MarketingInnovation #FutureOfTourism #FortWorth #Texas

🌍 AI isn’t just a tool—it’s driving the future of travel. Are you ready to explore what’s next? Join Robert Patterson , SVP of Marketing Technology at MMGY Global , at Marketing Outlook Forum in Fort Worth, Texas, January 27-29, 2025, to uncover how AI is reshaping the travel and tourism industry. ✨ Discover AI-driven personalization and real-time engagement ✨ Learn about predictive analytics and immersive experiences ✨ Explore ethical AI and workforce transformation Get actionable insights and a clear vision for the future of travel marketing. Don’t miss this chance to stay ahead at #MOF2025 . #AI #TravelMarketing #TourismInnovation #FutureOfTravel #DigitalTransformation #MarketingTrends #FortWorth

Come hangout with me (via Zoom) on December 11th at 11am for the next installment of Insider’s Guide to Washtenaw County Tourism, Destination Ann Arbor ’s quarterly webinar series. Register here: https://lnkd.in/g6Qgeibi

Tim Crouson, CHIA, CAHTA, CTA

🌟 Connect with the Best in Travel and Tourism at MOF 2025 🌟 Ready to shape the future of travel and tourism marketing? Join us January 27–29, 2025, in the heart of Fort Worth, Texas, for Marketing Outlook Forum 2025—where industry leaders gather for insights, innovation, and unforgettable connections. We’re excited to welcome delegates from the most influential organizations in travel and tourism, including: ✨ Brand USA ✨ Destination Canada ✨ Visit California ✨ "Explore Georgia" DMC ✨ Louisiana Office of Tourism ✨ U.S. Travel Association ✨ Tourism Economics ✨ Datafy ✨ Dallas Fort Worth International Airport (DFW) ✨ And many more! 🚀 What’s in store? ✅ Keynote insights from industry visionaries like Adam Sacks ( Tourism Economics ) and Erin Francis-Cummings ( Future Partners ). ✅ Hot topics like AI in tourism marketing, data-driven strategies, and cutting-edge trends. ✅ Unparalleled networking at exclusive events like a cattle drive and an evening at Billy Bob’s Texas. 💼 Who should attend? Travel marketers, tourism professionals, and anyone looking to lead the charge in this dynamic industry. 💰 Early Bird Discounts – Register by Dec 1, 2024, and save $400! 🎟️ TTRA Members: $1,299 🎟️ General Admission: $1,699 🔗 REGISTER NOW and secure your spot at this must-attend event! https://lnkd.in/gr7TZnF 🌟 Don’t miss this chance to connect with the brightest minds in travel and tourism. The future starts at MOF 2025—will you be there? #MOF2025 #TravelMarketing #TourismInnovation #Networking #DigitalMarketing

📣 Happening Today! Don’t Miss this TTRA Partner Webinar with Placer.ai ! 📅 Date: Tuesday, November 19, 2024 ⏰ Time: 2:00 PM ET 🎟️ Registration: FREE Join us for an exclusive first look at two revolutionary reports shaping tourism research for 2025: 🔍 Marketing Campaign Impact Report: Measure foot traffic uplift post-campaigns. 💳 Tourism Spend Report: Explore spend by origin and category like retail, dining, and shopping. 🎤 Featuring: Kevin Ching , Head of Advertising, Placer.ai Ian Ross , Head of Civic, Placer.ai 💡 Why You Should Attend: ✔️ Be part of the innovation process – your feedback matters! ✔️ Influence tourism’s future with better insights and tools. ✔️ Collaborate with top professionals in the industry. 📌 Don’t miss this opportunity to connect, contribute, and create. 📍 Register Now: https://lnkd.in/eNDyqmFr See you there! 🌟 #TourismInnovation #TravelResearch #TTRAWebinar

I’m thrilled to share that my citations for 2024 have just surpassed the 2,000 mark. This milestone is not a measure of personal achievement, but rather a reflection of the collective efforts with many colleagues and graduate students I have been fortunate to work with over the years! My deepest gratitude goes to my coauthors, academic mentors, and graduate students for their unwavering collaboration and invaluable contributions to my research. I am also truly thankful to the manuscript reviewers and journal editors for their dedication in the publication process. Most importantly, thank you to the readers for engaging with and citing our work. It’s a privilege to contribute to the academic community, and I look forward to continuing this journey of learning and discovery together!

Kevin Kam Fung So

Chelsea Benitez

Why should I post on LinkedIn? If I had a penny for every time a researcher asks me this question - I would have been a richer person by now. One of the simplest answers I tell every researcher is a very famous quote I see circling around: "Mediocrity takes lead in the conversation because the greatness is busy questioning itself." And that's precisely what happens to most researchers! 1. We don't value their own work - also because they are taught not to, but this can also be attributed to general positioning of PhD students at the bottom of the academic ladder. Since we are at the bottom ➡️ we think our voice/opinion doesn't matter➡️we don't share/speak ➡️ our voice doesn't isn't heard ➡️ we are not valued ➡️ we stay at the bottom See the cycle? 2. We don't know how to communicate in non-jargon language - this one is obvious from the majority of hot-off-the-press posts that gives anyone ZERO information on why/ the work matters - again establishing the cycle above! But it doesn't have to stay like that. It really doesn't, and fortunately LinkedIn isn't Instagram that it requires constant (like every-hour) engagement for us to grow! I discussed this with Aaron Tham for the upcoming Travel and Tourism Research Association (TTRA) Asia-Pacific conference happening next month, and I was delighted to know how he immediately registered the need for a workshop on it! So, if you are attending TTRA Asia-pacific, do register to join the workshop, because this isn't just me-coming-to-give-an-hour-monologue kind of workshop. For the FIRST TIME EVER, I have designed: 1. Worksheets to simplify your publications 2. Post templates for you to craft your own posts 3. Question workbook for you to discover the utility of your research And all of this, specifically crafted, targeted and modelled for RESEARCHERS! Because Hot-off-the-press isn't that cool anyway! 😉

Dr Prachi Thakur

🌏 Get Ready for the TTRA Asia Pacific Chapter Conference 2024! 📅 November 30 – December 3, 2024 📍 Bangkok, Thailand Join us for the TTRA Asia Pacific Chapter Conference, hosted by Dusit Thani College , as we explore how sustainable transformations are shaping the future of travel and tourism in the Asia Pacific region. Key topics include: • AI and sustainable tourism innovation • Community voices in tourism • Rethinking business models and education • Impacts of digital nomads and mega-events Why Attend? • Connect with global thought leaders and innovators. • Explore the latest research and trends. • Immerse yourself in Bangkok’s vibrant culture with workshops and site visits. Don’t miss this opportunity to lead the conversation on sustainable tourism. ✅ Register now: https://lnkd.in/eFx4jUer #TTRA2024 #SustainableTourism #Bangkok #Thailand #Conference

It was so nice to meet you Wyett White Lee at THE-ICE IPoE 2024 to present our collaborative research "Advancing Academic Innovation: Examining the Impact of Generative AI in Hospitality, Tourism, and Service Management Education." A collaborative research between Sunway University , Dusit Thani College and University of Santo Tomas We missed you Sara Abhari and Alexander Trupp

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Travel And Tourism Research Association