Varsity Brands is a company focused on elevating student experiences through sports, spirit, and achievement. They specialize in empowering schools and teams to build brands for students, schools, and communities.

Varsity Brands

Varsity Brands elevates the student experience- in Sport, Spirit and Achievement.

We are BSN SPORTS, the recognized leader in athletic gear and Varsity Spirit, the driving force in spirit. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through two unique but interrelated businesses: BSN SPORTS and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.


Exciting News! Former Olympian Allison Schmitt has just launched the SURGE Together curriculum!  🏊‍♀️ 

Join BSN SPORTS SURGE's Honorary Chief Empowerment Officer Allison as she dives into building stronger connections and empowering female athletes through confidence, team bonding and inclusivity. 🌟🤝

Read more here: https://bit.ly/4d66bLI

For 50 years, Varsity Spirit has dedicated itself to shaping impactful experiences for young people that help them become leaders who inspire others and drive positive change in their communities.

With passion and innovation, Varsity Spirit has been a pioneering force, supporting the growth of millions of athletes and performers setting the standard for cheer, dance, band, and yearbook nationwide.

Visit varsitybrands.com to learn more about our history.

Are you looking for a career that supports a strong mission? Join our team and help us Elevate the Student Experience in Sport and Spirit.

A supportive culture centered around school spirit empowers students to develop leadership skills, become team players and shape their futures.

Olentangy Berlin student Sridurga Karthik has experienced firsthand #ThePowerOfSchoolSpirit and how it has helped her grow within and outside the school's walls.

Share with us what school spirit means to you.

Learn about the power of school spirit through our latest research: https://lnkd.in/ewXVknXM

Are you looking for a career that supports a strong mission? Join our team and help us Elevate the Student Experience in Sport and Spirit. #hiring

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Varsity Brands