Veggie Grill is a restaurant chain that offers plant-based food options.

Veggie Grill by Next Level

Veggie Grill

Más Veggies Vegan Taqueria

Now Veggie Grill by Next Level!

Since 2006, Veggie Grill has been on a mission to change food culture for the better.  Our unique, 100% plant-based menu has something for everyone, whether you're craving classic comfort food, a quick sweet treat, or a protein-packed bowl. Tasting is believing. Our food undeniably proves that eating more plants and less meat doesn't mean you have to sacrifice taste, enjoyment, or flavor. The future is here. It’s comfort food that the world can love; better for you, the planet, and all its inhabitants.

Brentwood Associates

PowerPlant Partners

Breakwater Investment Management

NaHCO3

Hold the phone, our parent company Next Level Burger is Newsweek's Best Fast Food Chain in America! 🇺🇸 Selected by an expert panel and voted by the people, a huge tip of the hat to our awesome teams on both sides of the Next Level brand fence from coast to coast! 👊 #LFG

Our CEO & Next Level Co-Founder Matthew de Gruyter:

"For us, the significance of this win is even deeper, as it shows that consumers are becoming more aware of the footprint of their food choices. This is the story of forward-thinking stewardship and sustainability – for ourselves, our planet and the sentient beings we share it with. At Next Level, we believe the future is bright, but that it’s up to all of us to make sure of it!"

Shucks, our CEO Matthew de Gruyter caught up with Forbes to talk about acquiring Veggie Grill by Next Level and taking it to that...next level 😱

De Gruyter says that Veggie Grill fits right into the identify of Next Level Burger. “It speaks directly to our core mission to fight climate change and help build a more sustainable future,” he explains. When a guest chooses a plant-based meal at either Next Level brand, “they’re reducing the carbon footprint of their meal by at least 50%,” he says

Happy Earth Day, World!!! 🌎 This year Veggie Grill by Next Level is celebrating this special day by donating 5% of sales to non profits our local teams have hand selected that share our vision for a bright future. It takes a village and we're putting our money where our mouth is 👊 #LFG #EarthDay2024

https://lnkd.in/gXQW-cMM

Our CEO Matthew de Gruyter sharing some of the next level love coming from VegNews for Veggie Grill by Next Level. We've rolled out organic produce nationwide and the response from our guests has been straight up out of this world, thank you! 🙏💚

Our Next Level Burger fam needs your help to WIN!! Want to show the world plant-based dining is here to stay?! Tap to comment “Next Level Burger” on this Nation's Restaurant News post and help our Next Level fam take home the win – we’re the only plant-based restaurant company in the running!! 👊

VegNews how we at Veggie Grill by Next Level love thee, let us count the plant based ways! #eatplants Our CEO Matthew de Gruyter sharing the next level love from our proudly vegan friends! #LFG

We have BIG NEWS!!! As of this past weekend, Next Level Burger has acquired Veggie Grill from VegInvest, a passionate and committed vegan investment fund that shares our values and our commitment to a brighter and more compassionate future. Read the full statement from Next Level Burger Co-Founders below!

From Matt and Cierra de Gruyter, co-founders of Next Level Burger
 
We’re the founders of America’s first 100% plant-based burger joint chain, Next Level Burger. We started NLB back in 2013 to help share what our family discovered with the world: the power of eating plant based.
 
We've built Next Level on the foundation of offering awesome plant-based burger joint fare, using only organic produce and non-GMO ingredients while paying our team members living wages. Year in and year out, through thick and thin, we've stuck to these values, and we've been fortunate to not only survive but to thrive and grow these past few years. 
 
Our teams are now leading the charge for this mission from 10 Next Level Burger locations from coast to coast. We've now served millions of guests across six states, eight cities and four time zones while stopping almost 60 million pounds of carbon emissions from making their way into the atmosphere, conserving nearly two billion gallons of fresh water, and supporting acres and acres of organic farmland. That's enough carbon to fill almost a billion birthday balloons and enough water to fill more than 3,000 Olympic-size swimming pools!
 
But here's the thing: We're just getting started, and the next chapter of Next Level has begun.
 
We’re excited to announce that as of this past weekend, Next Level has acquired Veggie Grill from VegInvest, a passionate and committed vegan investment fund that shares our values and our commitment to a brighter and more compassionate future. VegInvest stepped in to save the Veggie Grill brand and mission from bankruptcy last year after a number of decisions led to a make-or-break moment for its continuance. We're delighted to share the news of our acquisition of Veggie Grill, and that VegInvest has joined Next Level as a mission-aligned shareholder and partner.
 
Veggie Grill by Next Level will mean all sorts of changes: organic produce, non-GMO ingredients and ensuring living wages for our many team members across the country. Everything you know and love about Veggie Grill is about to be taken to the Next Level, but know that the fan favorites aren’t going anywhere. While change can be scary, it's also ripe with possibility. 
 
We’ll leave you with this as we approach MLK Day, as Dr. King Jr.'s immortal words ring as true as ever: "The moral arc of the universe is long, but it bends towards justice."
 
Let's make sure we're all doing our part to lean on that arc. At Next Level, we believe the future is bright, but that it's up to all of us to help make sure of it.
 
All the Best,
Matt and Cierra
Matthew de Gruyter
Cierra de Gruyter

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