Versace is a high fashion luxury brand that offers clothing and accessories for men, women, and children. The brand is self-described as a purveyor of high fashion.

Versace

Versace is one of the most recognizable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978 by Gianni Versace, and it continues to lead with purpose under the creative vision of Donatella Versace and leadership of Emmanuel Gintzburger.

Versace’s energy comes from its clash of irreverent references. The tension between classical and contemporary; Italian tradition with the latest innovation; rock music with royalty; myth with today’s celebrity stardom. This unique formula shapes a creative culture that is expressed through now iconic designs, world-leading imagery, true fashion moments, and a heritage of innovative Italian artisanship. The Versace name is identified with a lifestyle and attitude that celebrates uniqueness and the power of a person who feels the ultimate freedom to be themselves.

The Versace lifestyle includes women’s, men’s, and children’s ready-to-wear, shoes, bags and accessories, Atelier Versace haute couture, eyewear, fragrances, watches, Palazzo Versace hotels, Versace Home homeware, and the Versace Jeans Couture youth line. Versace has a network of 230 boutiques and 638 licensed stores worldwide.

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NINGNING Kleio Bag Campaign

NINGNING, member of K-pop group, aespa, stars in new images and video with the Kleio bag, that finds its true strength of expression in the hands of the young, self-confident Versace woman. The Versace Global Brand Ambassador’s sense of cool ease is shared by the Kleio’s ultra-soft, supple shape and effortless style. But there’s an attitude to Kleio and a contrast between warm leather and the strong metal Medusa ’95 that gives the bag its own energy and a hit of iconic Versaceness—it’s elevated with an edge.

The pillow-like Kleio shoulder bag is crafted from butter-soft nappa plongé leather that will only soften further with wear. It is the latest addition to the Medusa ’95 family that is defined by the golden metal Medusa clasp framed perfectly on the front. A linked metal chain allows the style to be worn as both a shoulder bag and crossbody. The bag’s interior is lined in tonal nappa leather for a harmonious look and feel. The Kleio name continues Versace’s inspirations within Classical myth, with Kleio being one of nine mythological muses—inspirational goddesses of literature, science, and the arts.

The campaign and Kleio bag are now at Versace.com.

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Hyunjin at Palazzo Versace

Donatella Versace welcomed Global Brand Ambassador, Hyunjin, to Palazzo Versace in Milan for a fitting of custom Versace outfits designed for the Stray Kids World Tour.

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KUN for Fall-Winter 2024

"Versace is an avant-garde and artistic soul. It is not just a clothing brand but also represents the collision of the classic and contemporary."  — KUN, Versace Global Brand Ambassador

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Channing Tatum for Versace Eros 

Channing Tatum stars in the new Versace Eros campaign.

“I love the strength of these images. Channing makes the perfect face for Eros. He is strong and determined and at the same time incredibly kind and charming. He is the modern Eros—celebrating love, power and dedication.” — Donatella Versace

“Donatella’s idea for this campaign has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace. To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words. Thank you, Donatella, I love you.” — Channing Tatum

The campaign and Eros fragrance collection are now at https://e-versace.com/Eros

#ChanningTatum
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Channing Tatum for Versace Eros

Channing Tatum stars in the new Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, that joins the existing Eros and Eros Flame fragrances.

Channing is seen as Eros himself, the mythological God of love in all its glory, energy, passion, and intensity. Versace’s modern take pits Eros in a race against his own arrow, a race that continually challenges Eros to be better, mentally and physically stronger, and to achieve his previously unthinkable goals. The race travels through an epic landscape that changes to reflect the Eros family of fragrances; from the burst of speed at its opening for Eros Energy, through a waterfall representing Eros, and vast rocky terrain for Eros Flame.

The dedication and passion of the film’s protagonist are shared by Channing Tatum himself, an actor, director, and producer whose creative drive has taken him to the top of his profession with roles across film genres. This fearlessness to challenge himself and give energy to his passions is fully in-keeping with the talent Versace champions, and Channing has been a member of Versace’s family since the late 1990s, and he has worn Versace to the MET Gala and attended the iconic Versace Fall-Winter 2024 fashion show in Los Angeles. This is his first Versace campaign and first as the lead talent for any fashion brand.


#ChanningTatum
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Versace Plaza 66, Shanghai 

Versace opens a pop-up boutique within Plaza 66, Shanghai. The space features a selection of styles from the current season Women’s and Men’s collections, as well as iconic Versace designs featuring enduring codes of the House. The pop-up’s aesthetic is in-keeping with that of Versace boutiques and shares a feeling of Italian opulence and craftsmanship. Off-white stucco walls enhance black and brushed gold metal fittings. White and pink terrazzo flooring features in a diamond motif that echoes that in Versace’s historic Milanese headquarters, the Versace Palazzo at Via Gesù 12.

The pop-up is now open until October 30th on the B1 floor of Plaza 66, Shanghai, and features a full selection of ready-to-wear, bags, shoes, and accessories from the seasonal Versace Women’s and Men’s collections.

#Versace

Versace and Limitless Innovation: Driving Innovation Together

We are thrilled to share the success of the recent workshop hosted by Limitless Innovation for Versace, where we delved into the cutting-edge intersections of innovation and luxury. The event brought together industry experts, Versace employees, and pioneering scale-ups inside Palazzo Versace.

We are proud of the insightful discussions and innovative ideas that emerged from this workshop. A heartfelt thank you to Limitless Innovation for their collaboration and to all our speakers and participants for making this event a success. At Versace, we are committed to innovation to drive transformation in the luxury industry.

As a founding supporter brand of the Fashion Product Prototyping course at Istituto Secoli Novara, Versace was honored to participate in the diploma awards ceremony. Our commitment to helping to grow and develop young talent while preserving Italian craftsmanship is key to our brand.
 
After receiving guidance from Versace mentors during dedicated lessons and visiting our production site in Novara, three outstanding students will now have the opportunity to put their newly-acquired knowledge into practice during a six-month internship. This experience will provide them with invaluable insights into the crucial role product prototyping plays in the fashion creation process.
 
Congratulations to these promising students, and new Versace Interns, on their achievement.

Versace Fall-Winter 2024 Campaign

The Fall-Winter 2024 campaign is a spontaneous snapshot of Versace’s tailored rebellion. A curation of the collection depicting the season’s elevation with energy. Donatella Versace returns to Los Angeles with her family of next generation Versace women and men who appear in the iconic hallways and rooms of the Chateau Marmont hotel. Tensions between the collection’s luxurious craftsmanship, and its strong fashion point of view are put front and center in images and video from Mert & Marcus.

“This campaign was shot at the Chateau Marmont in Los Angeles—the perfect place for the Versace clan to hang out. I love seeing our clothes in action on these amazing models, celebrating their different characters. You know they are having a great time! But like the Chateau, Versace keeps all their secrets.” — Donatella Versace


The campaign is now at https://e-versace.com/FW24

#VersaceFW24
#VersaceKleio
#VersaceMedusa95
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Channing Tatum is announced as the star of the Versace Eros fragrances campaign. The film and image campaign will be Channing’s first for Versace and revealed on August 6th. 

“When I started modelling in the 2000s, Versace was the brand I always wanted to work with but never did, so this campaign feels extra special and personal to me. The Versace name has such a strong meaning to so many around the world, and to be a part of that legacy is a real privilege. Donatella is a true icon and friend, and I am so excited to see the reaction to what we’ve created together.” — Channing Tatum 

“I loved working with Channing for this shoot. Not only does he look amazing, he also put his heart into this campaign and is one of the kindest and most charming men I have met. The perfect Versace man. There is no one better to embody Eros!” — Donatella Versace 

Eros is Versace’s signature family of fragrances for men and an icon of Versace design that is defined by its invigorating scents and strong angular bottles featuring the House’s Greca and Medusa codes. A new eau de parfum pour homme is introduced in the campaign and will join the collection’s existing Eros, Eros Flame, and Eros Hero fragrances.

#ChanningTatum
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#VersaceFragrances
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