VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought, and sold. Its platform provides measurement and optimization tools that unify audiences across traditional TV, streaming video, and digital media.

VideoAmp

VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. 

The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.

VideoAmp is transforming a 100-year old industry by powering a more effective three-way value exchange that results in advertisers increasing their return on investment, publishers increasing their revenues and improving the viewing experience for consumers.

Vista Credit Partners

Capital IP Investment Partners LLC

Mediaocean

Anthem Venture Partners

GoAhead Ventures

RTL Group

Simon Equity Partners

Eastward Capital Partners

Startup Capital Ventures

Ankona Capital Partners

The Raine Group

D1 Capital Partners

EPIQ Capital Group

The Spruce House Partnership

Tiger Global Management

What a 70% increase in match rates for measurement looks like when using VideoAmp’s Commingled Identity Graph. 

𝑆𝑜𝑢𝑟𝑐𝑒: 𝐷𝑎𝑡𝑎 𝑝𝑜𝑖𝑛𝑡𝑠 𝑎𝑟𝑒 𝑏𝑎𝑠𝑒𝑑 𝑜𝑛 𝑎𝑣𝑒𝑟𝑎𝑔𝑒𝑠 𝑎𝑐𝑟𝑜𝑠𝑠 𝑣𝑎𝑟𝑖𝑜𝑢𝑠 𝑖𝑛𝑠𝑡𝑎𝑙𝑙𝑎𝑡𝑖𝑜𝑛𝑠.

Us watching the industry develop its media plans with legacy panel-based currency when VideoAmp's dataset allows for more accurate forecasting and less volatility, resulting in an average 50% less waste from under-delivery. 

Connections, VideoAmp style. Hint: you can have it all, coming soon. 👀
Play here: https://lnkd.in/gHmUSKUS
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Website: Anthony Salazar//Swellgarfo

In a multi-currency universe, our bet is on measurement companies that make your media dollars work harder AND smarter. Just ask Peter Liguori. 

This Valentine’s Day, VideoAmp is Crazy 4 media dollars that drive results.
And Crazy 4 celebrating the bonds we help foster with the CMO + CFO. 💘
Read more here 👉 https://lnkd.in/giykvtQ5

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