VidMob is the world's leading platform for Intelligent Creative, providing an end-to-end technology solution for all of a brand’s creative needs. It is an integrated platform combining AI-powered creative analytics with a production workflow system connected to a global network of expert creators. VidMob’s platform dramatically improves ad campaign ROI through actionable creative insights, faster creative turnaround, better performing ads, and streamlined workflow. Additionally, VidMob Gives is the world’s first creative data platform for non-profits, providing pro bono creative services funded by a portion of the company's revenue.

VidMob is the world's leading platform for Intelligent Creative. We provide an end-to-end technology solution for all of a brand’s creative needs. It is an integrated platform combining AI-powered creative analytics with a production workflow system connected to a global network of expert creators. VidMob’s platform dramatically improves ad campaign ROI through actionable creative insights, faster creative turnaround, better performing ads and streamlined workflow.  

We are the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform. A portion of every dollar VidMob receives is used to fund pro bono creative services for non-profits through the 501(c)(3) VidMob Gives.

Proud to be listed as one of Built In's 100 Best Hybrid Places to Work in 2023!

Prefix Capital

Adobe Ventures

The Spruce House Partnership

Shutterstock

Interlock Partners

Drive by DraftKings

Macanta Investments

César Melo

Michael Kassan

Thomas Tull

Shamrock Capital Advisors

ID Fund

Ischyros New York

eGateway Capital

JettyCove

PROOF Fund

VidMob

During most content consumption, but especially while watching TV, audiences are multitasking and seeing brand creative on different channels. It’s table stakes: a brand’s obligation is to design campaigns that work together to deliver a multichannel experience that makes sense and is as cohesive as possible. 

VidMob's Loren Berrier talks about the baseline of what creative planning looks like in 2024. 

Read the blog: https://ow.ly/jIuN50QGeTv

#creativedata #tv #multichannelmarketing

EDO, Inc. released its Super Bowl ad rankings, and as we found in our joint research, nostalgia did reign supreme. Throwback references were in the vast majority of the top 20 highest-performing ads.

Learn what other creative elements carried over from past Super Bowl ads that most affected engagement: https://ow.ly/Fekb50QAfhO

See EDO's full Super Bowl LVIII ad ranker: https://ow.ly/q7oP50QAfnW

We had a great time in Las Vegas presenting our Super Bowl ads analysis with Alex Collmer and EDO, Inc.'s Kevin Krim to a powerhouse group of marketers. Many thanks to ADWEEK for the partnership and compelling conversation with Edward Norton and PepsiCo's Kalen Thornton on the growing importance of measurement and data in advertising creative.

Here's a link to the analysis ICYMI: https://shorturl.at/jsuO0

#ai #creative #advertising #creativedata #superbowl

Vidmob's Jeremiah Zinger shares with Marketing Gazette how authentic, humanized content in the form of Reels is becoming an increasingly popular way to market to audiences. Brands are finding that the more real they are, the better. Read more below:

What makes a Super Bowl ad successful has often been subject to opinion. But now there is data to confirm or deny the effectiveness of your personal favorites.

VidMob, the leading creative data company, and EDO, Inc., the TV outcomes company, combined our expertise to identify the creative choices that drive results on TV advertising’s biggest night.

We came up with five key insights:
- Vintage style has timeless appeal
- Epic scenes steal the show
- Driving accelerates interest
- Nature captivates
- Simple taglines speak loudest

Read the joint study here and see if they still ring true on Sunday: https://ow.ly/7FVv50QxWUT

#superbowl #creativedata #ai

“Despite all the buzz around AI, there is still too little focus on its privacy-preserving power...smart creative optimization tools have been using non-personal data to improve ad quality and performance for years — with generative AI enabling larger scale and more cost-effective production. There is plenty of potential for AI-driven creative to maximize ad relevance and ROI without conventional identifiers, but it needs to be more widely recognized and leveraged.” - Mickey Alon for Advertising Week.

Learn how other media experts are driving effective and privacy-secure ad targeting amidst the loss of third-party cookies and rising consumer concern about online data usage: https://shorturl.at/iluJ1

#ai #dataprivacy #creativedata

After a concerning National Health Survey showing a large number of people having unprotected sex, Brazilian sex health industry leader @Jontex, turned to AI-powered creative data to understand how to better position their brands. 

Jontex invested in the sophistication of its products as well as the marketing strategies to promote them, increasing their CTR by 150% and the number of videos watched by 16x.

Read more: https://shorturl.at/cde23

#ai #creativedata #marketing

“What you put in is what you get out” holds true, even when it comes to AI.

We all have access to Generative AI for text, images and video. The key learning that becomes apparent quickly: the input, or the prompt, is what matters most to a successful outcome. For the best possible prompts, creative teams need to collaborate much more closely with their analytics teams - data is absolutely critical to write prompts that can lead to more performant content.

Read more from Alex Collmer on American Marketer.

#ai #creativedata #analytics #creativeperformance

Millennials and Gen Z will put their money where their values are when it comes to purchase behavior for beauty and skin care products. 

VidMob's Troy H. shares three creative trends with Association of National Advertisers that brands need to consider for beauty and skincare content for Meta audiences.

Spoiler alert: Be real.

Read the full article here: https://shorturl.at/dlDU7

VidMob had the honor of joining the 2024 LVMH Innovation Day yesterday. We had an incredible time discussing the impact creative data has on ad performance and ROI of brands within the LVMH portfolio.

Thank you LVMH for awarding Vidmob the ‘Image and Media for Brand Desirability’ category and including us in the LVMH accelerator program ‘La Maison de startups.’ We look forward to driving more innovation in advertising technology together!

#ai #creativedata #adtech #lvmh

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