Visit Winston Salem is a tourism organization that promotes Winston-Salem as a destination for visitors, highlighting its attractions, events, and lodging options.

Visit Winston Salem

TripAdvisor, Inc. operates as an online travel company. It operates in two segments, Hotels, Media & Platform; and Experiences & Dining. The company operates TripAdvisor-branded websites, including tripadvisor.com in the United States; and localized versions of the website in 40 markets and 20 languages. It also manages and operates other travel media brands that provide users the comprehensive travel-planning and trip-taking resources in the travel industry, such as bokun.io, cruisecritic.com, flipkey.com, thefork.com, helloreco.com, holidaylettings.co.uk, holidaywatchdog.com, housetrip.com, jetsetter.com, niumba.com, seatguru.com, singleplatform.com, vacationhomerentals.com, and viator.com. In addition, the company provides information and services for consumers to research and book restaurants reservation in travel destinations; and vacation and short-term rental properties, including full home, condominiums, villas, beach properties, cabins, and cottages. As of December 31, 2020, it featured 1 billion reviews and opinions on 1 billion hotels and other accommodations, restaurants, experiences, airlines, and cruises. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.

Metric
Company Name	Visit Winston Salem	Tripadvisor, Inc.	Visit Winston Salem
Symbol		TRIP
MSH ID	COM:VISITWINSTONSALEM	COM:TRIPADVISOR	COM:VISITWINSTONSALEM
Market	PRIVATE	STOCKS	PRIVATE
Sector	Consumer Services	Consumer Cyclical	Consumer Services
Industry	Tourism	Travel Services	Tourism
Country	US	US	US
Stage
Employee Count		2.83K
Website	visitwinstonsalem.com	tripadvisor.com	visitwinstonsalem.com
LinkedIn		tripadvisor
Founders

Metric
Market Cap		2.45B
Enterprise Value
Monthly Web Traffic		130.40M
Web Traffic Growth		-0.05
Valuation
Raised Capital		300M

Metric
Revenue		1.79B
Revenue (LTM)
Revenue (NTM)
Gross Profit		1.55B
EBITDA		238M
Operating Income		151M
Net Income		10M
EPS		0.07
Diluted EPS		0.07
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin		0.90
Operating Profit Margin		0.08
EBITDA Margin		0.13
Net Profit Margin		0.01
Return on Equity		0.03
Return on Assets		0.01
Return on Capital Employed		0.07

COM:VISITWINSTONSALEM

Visit Winston Salem

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio		-120.14
P/B Ratio		3.65
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio		2.19
EV Multiple		15.24

Metric
Days Sales Outstanding		48.75
Days Payables Outstanding		178.67
Days Inventory Outstanding
Operating Cycle		59.93
Cash Conversion Cycle		-2.51
Asset Turnover		0.70

Metric
Operating Cash Flow		235M
Free Cash Flow		172M
Cash Flow to Debt		0.28
Operating Cash Flow/Sales		0.13
Free Cash Flow Yield		0.05

Metric
Cash & Equivalents		1.07B
Accounts Receivable		6M
Inventory
Goodwill		829M
Debt to Capitalization		0.51
Debt to Assets		0.35
Current Ratio		1.95
Quick Ratio		2.20

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue		0.05
R&D to Revenue		0.15
SG&A to Revenue		0.15